Tag Archives: Trends

The High Five: Just like the movies—breakfast at Tiffany’s and uniting with wizards

Grab your holiday beverage and check out this week’s trends, with data from the Google News Lab.

It’s that time of year

Starbucks holiday drinks are in full swing (or swig, in this case). People are searching about the “buy one get one free” deal happening this weekend, trying to find out “what drinks are included in the Starbucks BOGO?” and “what time is Starbucks buy one get one free?” Some may be surprised that the fall favorite Pumpkin Spice Latte is missing from the list of most-searched Starbucks drinks this week, which includes hot chocolate, peppermint mocha and flat white.


I’ll take a coffee and a croissant

Starting today, you can actually eat breakfast at Tiffany’s. With the opening of Tiffany and Co.’s “Blue Box Cafe” in New York, people are are searching, “How much would breakfast at Tiffany’s cost,” and “What was Audrey eating in Breakfast at Tiffany’s opening scene?” The most searches are coming from New Yorkers themselves, followed by Holly Golightly fans in New Jersey and Maryland.


Wands Phones at the ready

Where can you find fantastic beasts? In your own backyard (no matter what House you’re in). In 2018 Niantic will debut a Harry Potter augmented reality game called Wizards Unite, in the style of Pokemon Go. The Muggles among us have been searching: “Harry Potter Wizards Unite come out?” and “Is Harry Potter Wizards Unite real?” Harry himself, Hermione Granger and Voldemort were the most-searched characters this week, while Slytherin prevailed over Gryffindor as the most-searched House.


Elle Woods and Rachel Green come together

This week, Reese Witherspoon and Jennifer Aniston announced they will co-star in and executive produce a series about the lives of two morning TV anchors. Fans are wondering, “What have Jennifer Aniston and Reese Witherspoon been in together?” and “Are Reese Witherspoon and Jennifer Aniston friends?” Though this latest venture will be a TV series, people are searching for the actresses’ movies this week too. “Just Go With It” was Jen’s most-searched movie, and Reese’s was “Home Again.”


A Little Bit Country

On Wednesday, country music stars came together for the 51st annual CMA awards. Despite Garth Brooks’s lip-sync snafu, fans remained most interested in the winners (search interest in “CMA Award winners” was 520 percent higher than “CMA lip sync”). The most searches for CMA awards came from Tennessee, Kentucky and Alabama; and Taylor Swift, Garth Brooks and Chris Stapleton were the most searched CMA winners.

Source: Search


The High Five: searches for New York, and other trending topics of the week

Here are a few of the week’s top search trends, with data from the Google News Lab.

Attack in New York

This week people turned to Google for more information about the New York terrorist attack—carried out by a man from Uzbekistan—that claimed the lives of eight victims. Top questions from people around the U.S. were, “What happened in New York?” “Where was the New York terrorist from?” And “Who died in the NYC attack?” Two of the top questions from New Yorkers themselves were: “How to mark yourself as safe on Facebook” and “Where is Uzbekistan located?”

What’s old is new

Approximately 4,500 years after the Pyramid of Giza was built, scientists have discovered a hidden 100-foot space within the Great Pyramid. People in South Dakota, New Mexico and Montana searched the most about the discovery, with top questions like, “Can you go inside the Great Pyramid?” “Which Pharaoh was the Great Pyramid built for?” and “How did the Egyptians build the pyramids?”

Be Prepared

In the circle of life, classic movies get remade. This week, Disney announced the cast of the new live-action “Lion King” movie, and search interest in “The Lion King” rose 1,700 percent. The most searched “Lion King” cast members were Beyoncé, Donald Glover, John Oliver, Keegan-Michael Key and Seth Rogen, while Simba and Pumbaa were the most searched characters.

Having a cow over emoji

A Twitter debate this week proved that some people have beef with Android’s cheeseburger emoji. People grilled Search with these top questions: “What is wrong with the cheeseburger emoji?” “Why is there a cheeseburger emoji?” and “What is the controversy over the cheeseburger emoji?” For those communicating in non-food emoji, the top searched emoji this week were  and .

A little birdie told us …

“The Lion King” isn’t the only comeback in the news this week. Tiger Woods announced he’s returning to golf following his back fusion surgery later this year. People are more interested in his resurgence than his surgery: search interest in “Tiger Woods return” swung 420 percent higher than “Tiger Woods surgery,” with top questions like “When was Tiger Woods’ last tour victory?” and “How many major championships has Tiger Woods won?”


 


Source: Search


The High Five: searches for New York, and other trending topics of the week

Here are a few of the week’s top search trends, with data from the Google News Lab.

Attack in New York

This week people turned to Google for more information about the New York terrorist attack—carried out by a man from Uzbekistan—that claimed the lives of eight victims. Top questions from people around the U.S. were, “What happened in New York?” “Where was the New York terrorist from?” And “Who died in the NYC attack?” Two of the top questions from New Yorkers themselves were: “How to mark yourself as safe on Facebook” and “Where is Uzbekistan located?”

What’s old is new

Approximately 4,500 years after the Pyramid of Giza was built, scientists have discovered a hidden 100-foot space within the Great Pyramid. People in South Dakota, New Mexico and Montana searched the most about the discovery, with top questions like, “Can you go inside the Great Pyramid?” “Which Pharaoh was the Great Pyramid built for?” and “How did the Egyptians build the pyramids?”

Be Prepared

In the circle of life, classic movies get remade. This week, Disney announced the cast of the new live-action “Lion King” movie, and search interest in “The Lion King” rose 1,700 percent. The most searched “Lion King” cast members were Beyoncé, Donald Glover, John Oliver, Keegan-Michael Key and Seth Rogen, while Simba and Pumbaa were the most searched characters.

Having a cow over emoji

A Twitter debate this week proved that some people have beef with Android’s cheeseburger emoji. People grilled Search with these top questions: “What is wrong with the cheeseburger emoji?” “Why is there a cheeseburger emoji?” and “What is the controversy over the cheeseburger emoji?” For those communicating in non-food emoji, the top searched emoji this week were  and .

A little birdie told us …

“The Lion King” isn’t the only comeback in the news this week. Tiger Woods announced he’s returning to golf following his back fusion surgery later this year. People are more interested in his resurgence than his surgery: search interest in “Tiger Woods return” swung 420 percent higher than “Tiger Woods surgery,” with top questions like “When was Tiger Woods’ last tour victory?” and “How many major championships has Tiger Woods won?”


 


The High Five: searches for an expanding universe

This week’s trends—with data from Google News Lab–have something for everyone: science experts, history buffs, baseball fans, music aficionados and dog lovers.

Mind-expanding, relatively speaking

Stephen Hawking’s doctoral thesis made news this week (and was searched 1,000 percent more than “Stephen Hawking IQ”) when the Cambridge Library made PDF files of the thesis available for download from its website. The document crashed the university’s open-access repository and led to top searches like, “How many pages is Stephen Hawking’s thesis paper?” “What is in Stephen Hawking’s thesis?” and “How to get a copy of Stephen Hawking’s PhD thesis.”

That’s a big file cabinet

American history buffs and conspiracy theorists alike waited in eager anticipation for yesterday’s release of the JFK Files, a set of more than 2,800 government files about the assassination of former President John F. Kennedy. People wanted to know where the files are, what time they were being released, and where to download them—and “JFK Files” were searched nearly 700 percent more than “JFK assassination.”

Next in the lineup, the World Series

The Los Angeles Dodgers hosted the Houston Astros in the first two games of the World Series this week. The series may be tied, but the Astros were searched 121 percent more than the Dodgers (the most search interest in the Dodgers comes from the West Coast, where as the Astros have the Midwest and East Coast). Here are the top questions that fans threw out there: “Who won game 2 of the World Series?” “How many World Series have the Dodgers won?” and “When was the last time the Astros won the World Series?”

More like Idita-roid

This week, a doping scandal was uncovered at the Iditarod, the world’s most famous dog race which takes place in Alaska. Several dogs tested positive for Tramadol, an opioid pain reliever. In light of the news, people searched to find more about the race itself: “When was the first Iditarod?” “How many dogs run in the Iditarod?” and “Who won the 2017 Iditarod race?” For those looking for non-doping dogs on the internet, the most-searched breeds this week were pit bull, German shepherd, and golden retriever.

Feeling blue, singing the blues

New Orleans jazz musician Fats Domino died earlier this week at the age of 89. Search interest in the musical legend increased nearly 32,000 percent on the day of his death, with top searches like, “How old was Fats Domino?” “How did Fats Domino die?” and “Which songs did Fats Domino sing?” The most searched Fats Domino songs over the past week were “Blueberry Hill,” “Ain’t that a Shame,” and “Blue Monday.”

Source: Search


The High Five: searches for an expanding universe

This week’s trends—with data from Google News Lab–have something for everyone: science experts, history buffs, baseball fans, music aficionados and dog lovers.

Mind-expanding, relatively speaking

Stephen Hawking’s doctoral thesis made news this week (and was searched 1,000 percent more than “Stephen Hawking IQ”) when the Cambridge Library made PDF files of the thesis available for download from its website. The document crashed the university’s open-access repository and led to top searches like, “How many pages is Stephen Hawking’s thesis paper?” “What is in Stephen Hawking’s thesis?” and “How to get a copy of Stephen Hawking’s PhD thesis.”

That’s a big file cabinet

American history buffs and conspiracy theorists alike waited in eager anticipation for yesterday’s release of the JFK Files, a set of more than 2,800 government files about the assassination of former President John F. Kennedy. People wanted to know where the files are, what time they were being released, and where to download them—and “JFK Files” were searched nearly 700 percent more than “JFK assassination.”

Next in the lineup, the World Series

The Los Angeles Dodgers hosted the Houston Astros in the first two games of the World Series this week. The series may be tied, but the Astros were searched 121 percent more than the Dodgers (the most search interest in the Dodgers comes from the West Coast, where as the Astros have the Midwest and East Coast). Here are the top questions that fans threw out there: “Who won game 2 of the World Series?” “How many World Series have the Dodgers won?” and “When was the last time the Astros won the World Series?”

More like Idita-roid

This week, a doping scandal was uncovered at the Iditarod, the world’s most famous dog race which takes place in Alaska. Several dogs tested positive for Tramadol, an opioid pain reliever. In light of the news, people searched to find more about the race itself: “When was the first Iditarod?” “How many dogs run in the Iditarod?” and “Who won the 2017 Iditarod race?” For those looking for non-doping dogs on the internet, the most-searched breeds this week were pit bull, German shepherd, and golden retriever.

Feeling blue, singing the blues

New Orleans jazz musician Fats Domino died earlier this week at the age of 89. Search interest in the musical legend increased nearly 32,000 percent on the day of his death, with top searches like, “How old was Fats Domino?” “How did Fats Domino die?” and “Which songs did Fats Domino sing?” The most searched Fats Domino songs over the past week were “Blueberry Hill,” “Ain’t that a Shame,” and “Blue Monday.”

The High Five: this week’s trends have a sweet tooth

A celebrity baby on the way, a sidelined NBA player, and ice cream for dessert: here’s a look at the week’s top-searched trends, with data from the Google News Lab.


Sing us a lullaby, you’re the Piano Man

Search interest in “Billy Joel age” went up nearly 8,000 percent this week after it was announced that the 68-year-old musician and his wife Alexis are expecting a child. Age was top of mind in the other searches as well: people asked “How old is Billy Joel’s wife?” and “How old is Billy Joel’s daughter?” as well as “How many children does Billy Joel have?”


I scream, you scream, we all search for the Museum of Ice Cream

After it it was reported that sprinkles from San Francisco’s Museum of Ice Cream (the interactive, social media-friendly art installation that’s already swept Los Angeles) have been found all around the city, search interest in “Museum of Ice Cream” rose nearly 5,00 percent. People are searching for the scoop: “How much are Museum of Ice Cream tickets?” “Who created the Museum of Ice Cream?” and “How to start something like the Museum of Ice Cream?” (Apparently it takes a lot of sprinkles.) And while we’re dishing out the ice cream trends ... the top-searched types of ice cream this week were “rolled ice cream,” “mochi ice cream,” and “vegan ice cream.”


NBA season tips off

After Boston Celtics forward Gordon Hayward fell to the floor with a fractured tibia and dislocated ankle on Wednesday (the first night of the NBA season), people searched: “How long will Gordon Hayward be out?” “How long does a fractured ankle take to heal?” and “How long is Gordon Hayward’s contract with the Celtics?” After the injury, search interest in Gordon Hayward shot up nearly 52,000 percent—making him the most searched NBA player on opening night (followed by LeBron James, Kyrie Irving and Steph Curry).


Let them eat (10-foot) cake

Rapper Gucci Mane had an extravagant wedding this week, and the highlight was a 10-foot-tall $75,000 cake, prompting people to search: “How much was Gucci Mane’s wedding?” “Where was Gucci Mane’s wedding?” and “Who was at Gucci Mane’s wedding?” (Hopefully enough people to eat all that cake.) While the decadent dessert may have raised questions about the rapper’s fortune, interest in “Gucci Mane wedding” was searched 2.5 times more than “Gucci Mane net worth.”


I’m feeling spooky

In the weeks leading up to Halloween, some have existential questions about the holiday (the top searched question was ”Why do people wear costumes for Halloween?”), while others are focused on finding the perfect costume: “What should I be for Halloween?” “How to make a Halloween costume?” and “What is the most popular Halloween costume?” We’ve got the last question covered—Google’s Frightgeist can tell you what people around the country or in your own hometown are searching for this Halloween.

Source: Search


The High Five: this week’s trends have a sweet tooth

A celebrity baby on the way, a sidelined NBA player, and ice cream for dessert: here’s a look at the week’s top-searched trends, with data from the Google News Lab.


Sing us a lullaby, you’re the Piano Man

Search interest in “Billy Joel age” went up nearly 8,000 percent this week after it was announced that the 68-year-old musician and his wife Alexis are expecting a child. Age was top of mind in the other searches as well: people asked “How old is Billy Joel’s wife?” and “How old is Billy Joel’s daughter?” as well as “How many children does Billy Joel have?”


I scream, you scream, we all search for the Museum of Ice Cream

After it it was reported that sprinkles from San Francisco’s Museum of Ice Cream (the interactive, social media-friendly art installation that’s already swept Los Angeles) have been found all around the city, search interest in “Museum of Ice Cream” rose nearly 5,00 percent. People are searching for the scoop: “How much are Museum of Ice Cream tickets?” “Who created the Museum of Ice Cream?” and “How to start something like the Museum of Ice Cream?” (Apparently it takes a lot of sprinkles.) And while we’re dishing out the ice cream trends ... the top-searched types of ice cream this week were “rolled ice cream,” “mochi ice cream,” and “vegan ice cream.”


NBA season tips off

After Boston Celtics forward Gordon Hayward fell to the floor with a fractured tibia and dislocated ankle on Wednesday (the first night of the NBA season), people searched: “How long will Gordon Hayward be out?” “How long does a fractured ankle take to heal?” and “How long is Gordon Hayward’s contract with the Celtics?” After the injury, search interest in Gordon Hayward shot up nearly 52,000 percent—making him the most searched NBA player on opening night (followed by LeBron James, Kyrie Irving and Steph Curry).


Let them eat (10-foot) cake

Rapper Gucci Mane had an extravagant wedding this week, and the highlight was a 10-foot-tall $75,000 cake, prompting people to search: “How much was Gucci Mane’s wedding?” “Where was Gucci Mane’s wedding?” and “Who was at Gucci Mane’s wedding?” (Hopefully enough people to eat all that cake.) While the decadent dessert may have raised questions about the rapper’s fortune, interest in “Gucci Mane wedding” was searched 2.5 times more than “Gucci Mane net worth.”


I’m feeling spooky

In the weeks leading up to Halloween, some have existential questions about the holiday (the top searched question was ”Why do people wear costumes for Halloween?”), while others are focused on finding the perfect costume: “What should I be for Halloween?” “How to make a Halloween costume?” and “What is the most popular Halloween costume?” We’ve got the last question covered—Google’s Frightgeist can tell you what people around the country or in your own hometown are searching for this Halloween.

Shields are in, brooms are out: this year’s top Halloween costume trends

What are you dressing up as this year? Every Halloween, people across the United States turn to Google to search for what to wear on the spookiest night of the year. And with our tool Frightgeist, you’ll get a view of Halloween costume trends across the U.S., and you can see the most-searched costumes near you (and avoid those embarrassing Halloween party costume clashes).

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This year, the top 10 costume list reflects everything from movie hits like “Wonder Woman” and “It” to the perennial appeal of the (walking) undead.

  1. Wonder Woman
  2. Harley Quinn
  3. Clown
  4. Unicorn
  5. Rabbit
  6. Witch
  7. Mouse
  8. Pirate
  9. Zombie
  10. Dinosaur

If the top 10 isn’t enough, you can explore the top 100 costumes across the country: Click on a costume and you can see how it’s trending, where it’s searched, and how it’s changed over time. In the top 100 list, film characters account for a fifth of costume searches, followed by animals at 12 percent and comic book characters at 11 percent.

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In 2016 Harley Quinn, inspired by “Suicide Squad,” ruled All Hallows Eve—but this year the Princess of the Amazons has dethroned her. We’re also seeing some new entries to the list—these are new additions to the top 100 list since last Halloween:

  1. Moana
  2. IT
  3. Emoji
  4. Stranger Things
  5. Thing 1

To see what people are searching in your hometown or other cities around the country, click on “Costume Map.” (We see you and your elephants, Casper, WY. But no love for the friendly ghost?)


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Just because a costume is in the top 10 doesn’t mean it will stay there. These are the costumes with the biggest drop in rankings over the last year:


1. Maleficent

2. Knight

3. Frankenstein

4. Evil Queen

5. Snow White


And if you still can’t decide what to wear, you should check out the costume wizard. Set the spookiness and originality settings and see what it comes back with.

The High Five: top search trends this week

Here are a few of the week’s most searched trends, with data from the Google News Lab.  


California wildfires

On Sunday night, devastating wildfires began in Sonoma and other parts of California, causing tens of thousands of people to evacuate and killing at least 30. While emergency responders are still working to contain the fires, people searched for more information: “Where are the California wildfires?” “When did the California wildfires start?” and “What areas of California are affected by the wildfires?” Top searches related specifically to wildfire were “How to stop wildfires, “How to help California wildfire victims,” and “How to deal with wildfire smoke.” Searches in California for “air quality” increased 2,200 percent percent this week.


Harvey Weinstein

“Who is Harvey Weinstein?” was a top searched question this week, after an overwhelming number of women in Hollywood spoke out against the Hollywood producer, sharing their stories of assault and harassment. Of the women who went public, Rose McGowan, Asia Argento, Ashley Judd and Ambra Battilana Gutierrez were the most searched.


Now free to roam the islands

Southwest Airlines announced this week that it’s expanding its service to Hawaii starting in 2018. Those who “Wanna Get Away” are searching, “When does the Southwest sale end?” “How often does Southwest have sales?” and “When does Southwest start flying to Hawaii?” Planning their next vacation, the states searching the most for Southwest Airlines this week were Nevada, Arizona and Colorado.


Kicked out

On Tuesday the U.S. Men’s National Soccer team lost to Trinidad and Tobago and failed to qualify for the 2018 World Cup tournament. Search interest in U.S. Men’s Soccer spiked by 480 percent on the day of the defeat, and the most searched teams this week were from Argentina, the U.S. and Ecuador. Soccer fans searched to find out how and where to watch the U.S. vs Trinidad and Tobago game, as well as “What happened to the US men’s soccer team?”

 

Bundle up

Pizza Hut is adding a topper to your winter outfit with its new Pizza Parka, a real jacket made of the same materials as their new pizza pie delivery pouch. Pizza lovers must know “How to win a Pizza Hut parka,” “How to purchase a Pizza Hut parka” and “How much is Pizza Hut’s parka?” If this put you in the mood for pizza, we can deliver—the most-searched pizza toppings this week were chicken, pepperoni, tomato, sausage and garlic.

The High Five: top search trends this week

Here are a few of the week’s most searched trends, with data from the Google News Lab.  


California wildfires

On Sunday night, devastating wildfires began in Sonoma and other parts of California, causing tens of thousands of people to evacuate and killing at least 30. While emergency responders are still working to contain the fires, people searched for more information: “Where are the California wildfires?” “When did the California wildfires start?” and “What areas of California are affected by the wildfires?” Top searches related specifically to wildfire were “How to stop wildfires, “How to help California wildfire victims,” and “How to deal with wildfire smoke.” Searches in California for “air quality” increased 2,200 percent this week.


Harvey Weinstein

“Who is Harvey Weinstein?” was a top searched question this week, after an overwhelming number of women in Hollywood spoke out against the Hollywood producer, sharing their stories of assault and harassment. Of the women who went public, Rose McGowan, Asia Argento, Ashley Judd and Ambra Battilana Gutierrez were the most searched.


Now free to roam the islands

Southwest Airlines announced this week that it’s expanding its service to Hawaii starting in 2018. Those who “Wanna Get Away” are searching, “When does the Southwest sale end?” “How often does Southwest have sales?” and “When does Southwest start flying to Hawaii?” Planning their next vacation, the states searching the most for Southwest Airlines this week were Nevada, Arizona and Colorado.


Kicked out

On Tuesday the U.S. Men’s National Soccer team lost to Trinidad and Tobago and failed to qualify for the 2018 World Cup tournament. Search interest in U.S. Men’s Soccer spiked by 480 percent on the day of the defeat, and the most searched teams this week were from Argentina, the U.S. and Ecuador. Soccer fans searched to find out how and where to watch the U.S. vs Trinidad and Tobago game, as well as “What happened to the US men’s soccer team?”

 

Bundle up

Pizza Hut is adding a topper to your winter outfit with its new Pizza Parka, a real jacket made of the same materials as their new pizza pie delivery pouch. Pizza lovers must know “How to win a Pizza Hut parka,” “How to purchase a Pizza Hut parka” and “How much is Pizza Hut’s parka?” If this put you in the mood for pizza, we can deliver—the most-searched pizza toppings this week were chicken, pepperoni, tomato, sausage and garlic.

Source: Search