Tag Archives: Trends

Year in Search: To infinity and beyond

The solar system had its shining moment this year, according to our annual Year in Search. From questions about the solar eclipse to the end of the Cassini spacecraft’s exploration of Saturn, the galaxy turned to Google Search for answers to out-of-this-world questions. Here’s a look at some of the trending searches about space in 2017:

Space searches

Steal my sunshine

In August, a total solar eclipse crossed North America for the first time in over a century. The awe-inspiring event spurred a spike in eclipse-related questions, like “how long will the eclipse last?” and “how much of the eclipse will I see?” Safety was also top of mind: Beforehand, searches for “how to make solar eclipse glasses” and “how long you can look at the sun” were trending. Despite the preparation, the top post-eclipse queries were related to “eclipse eye damage”—yikes!


Totality hits

Eclipse-viewing experiences need a proper soundtrack. Leading up to the big day, the world searched for songs to set the mood. According to search data, these are the top trending tunes that made the cut:


1. “Black Hole Sun” - Soundgarden

2. “Moonshadow” - Cat Stevens

3. “Ain’t No Sunshine” - Bill Withers

4. “Bad Moon Rising” - CCR

5. “Total Eclipse of the Heart” - Bonnie Tyler


Solar eclipse songs

Galaxies far, far away

Search interest extended beyond Earth. After two decades of exploring the solar system, NASA's Cassini spacecraft ended its journey this year, piquing interest in space exploration. Searches asking “how many people are in space?” and how far away Mars, Jupiter and Saturn are from Earth climbed to an all-time high. And NASA’s search for habitable exoplanets (planets beyond our solar system) had the world asking “How many exoplanets have been discovered?” 10 times more in 2017 than 2016.


Last year we searched on Google for the answers to our most universal questions. As we rocket into 2018, who knows what we’ll search for next? ?

Year in Search: To infinity and beyond

The solar system had its shining moment this year, according to our annual Year in Search. From questions about the solar eclipse to the end of the Cassini spacecraft’s exploration of Saturn, the galaxy turned to Google Search for answers to out-of-this-world questions. Here’s a look at some of the trending searches about space in 2017:

Space searches

Steal my sunshine

In August, a total solar eclipse crossed North America for the first time in over a century. The awe-inspiring event spurred a spike in eclipse-related questions, like “how long will the eclipse last?” and “how much of the eclipse will I see?” Safety was also top of mind: Beforehand, searches for “how to make solar eclipse glasses” and “how long you can look at the sun” were trending. Despite the preparation, the top post-eclipse queries were related to “eclipse eye damage”—yikes!


Totality hits

Eclipse-viewing experiences need a proper soundtrack. Leading up to the big day, the world searched for songs to set the mood. According to search data, these are the top trending tunes that made the cut:


1. “Black Hole Sun” - Soundgarden

2. “Moonshadow” - Cat Stevens

3. “Ain’t No Sunshine” - Bill Withers

4. “Bad Moon Rising” - CCR

5. “Total Eclipse of the Heart” - Bonnie Tyler


Solar eclipse songs

Galaxies far, far away

Search interest extended beyond Earth. After two decades of exploring the solar system, NASA's Cassini spacecraft ended its journey this year, piquing interest in space exploration. Searches asking “how many people are in space?” and how far away Mars, Jupiter and Saturn are from Earth climbed to an all-time high. And NASA’s search for habitable exoplanets (planets beyond our solar system) had the world asking “How many exoplanets have been discovered?” 10 times more in 2017 than 2016.


Last year we searched on Google for the answers to our most universal questions. As we rocket into 2018, who knows what we’ll search for next? ?

Source: Search


Zagat’s 2017 food trends: rainbow dishes, all-day dining and gourmet fast-casual

What have you been eating in 2017? Zagat is taking a look back at the top food trends of the past 12 months, based on data from Zagat reviews and insights from Zagat editors.


“Breakfast” is high on the list of most frequently used words in Zagat reviews this year, which aligns with the trend our editors saw in the popularity of all-day cafes. Restaurants like Atla (from Mexico City’s Enrique Olvera) and De Maria (from Top Chef’s Camille Becerra) in NYC, and City Mouse at the new Ace Hotel Chicago, focus on early morning and midday cuisine with brightly colored, (mostly) healthful dishes and interiors to match—perfect for Instagramming.


The boom of gourmet fast-casual continued this year. Chefs like Eleven Madison Park’s Daniel Humm and Del Posto alum/pasta master Mark Ladner both opened concepts in NYC serving up affordable gourmet plates like salmon rosti or customizable pasta with homemade sauces. In Boston, chef Ming Tsai closed his beloved Blue Ginger to open a fast-casual spot called ChowStirs (coming soon). “Counter service” is the fourth most used term in Zagat reviews this year, which describes the style of service you’ll find at these spots (think Shake Shack or Chipotle).
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Smoked salmon rosti at Made Nice NYC. Photo by Evan Sung

With more and more restaurants clamoring to create dishes to delight photo-happy social media addicts, rainbow-colored food had a watershed moment in 2017. This trend isn’t limited to Starbucks’ Unicorn Frappuccino: NY-based spots like The Good Sort offered their take on the trend with a rainbow iced latte, and in LA, multi-colored pastries could be found at Mr. Holmes Bakehouse.

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The Good Sort’s rainbow iced latte. Photo by Wendy George

We featured a handful of some of Los Angeles’ trending dishes in this year’s Zagat Instagram Table, which brings together 12 buzzworthy items on one table for the perfect shot. Each day this week, we unveiled a new section of our table to create a complete overhead shot on the Zagat Instagram feed.

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Photo by Wendy George

In no particular order, the featured dishes are:


  1. Octopus taco from Holbox

  2. Assorted donuts from Trejo’s Coffee & Donuts (including the nacho donut)

  3. The French Nest from Smorgasburg’s Lobsterdamus

  4. Mozzarella sticks from Casa Buona

  5. Assorted flavors from The Loop Churros

  6. Rainbow-colored ice cream sandwiches from MILK

  7. Corbarina pizza pie (cherry tomatoes, squash blossom, burrata, gremolata) from Pizzana

  8. Blue smoothie bowl from Great White

  9. Matcha croissant from Mr. Holmes Bakehouse

  10. Classic fried chicken sandwich from Fritzi Coop

  11. Bacon banh mi dog and Loco Moco dog from Sumo Dog

  12. Tokyo-style dan dan noodles from Killer Noodle


Speaking of the City of Angels, LA is our Most Exciting Food City of 2017, thanks to all the exciting openings worthy of national attention (like Vespertine and Felix), and chefs from cities like NY and Chicago (like David Chang and April Bloomfield) opening their own unique concepts. Plus, LA’s long history of diverse cuisine makes it inspiring for both chefs and diners—and it’s getting more varied every day!


Check out Zagat.com for more on the hottest restaurants and food trends.


Title photo by Wendy George

Year in Search 2017: From Bahubali to Bitcoin

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As we bid farewell to the year and anticipate the onset of 2018, it’s that time to dwell on the year’s biggest interests, sporting events, and the flurry of questions that reflected the aspirations, thoughts and imagination of India’s online millions -- presenting our 2017 Year in Search recap.


This year, Bollywood and Cricket continued to remain the top two themes that ruled the charts. After breaking several records at box offices, India’s most expensive movie also broke language boundaries, attracting huge search interest from movie buffs across the nation: It’s no surprise that the blockbuster movie ‘Baahubali 2: The Conclusion’ topped Google’s trending searches charts this year.  This was followed by searches around the Indian Premier League and ‘Live Cricket Score’, highlighting India’s never-failing love for Cricket and making these phrases the second- and third-most trending search queries respectively. Also making it to the Top 10 list were Bollywood blockbusters Dangal and Badrinath Ki Dulhania.


From firing up emotions to getting a groove on, Bollywood songs kept the tempo high on Search. Among the top trending songs this year, Hawa Hawa from the Arjun Kapoor starrer Mubarakan crowned the charts, followed by sufi track Mere Rashke Qamar originally sung by legendary Nusrat Fateh Ali Khan and recreated by vocalist Rahat Fateh Ali Khan. The prevalent interest in Western music was well established with the latin hit Despacito and Ed Sheeran’s Shape of You featuring among the top trending tracks.


Sunny Leone once again featured among the top entertainers this year followed by Big Boss entrant Arshi Khan, Sapna Choudhary and YouTube singing sensation Vidya Vox. The glamor of B-town dominated the rest of the list with names like Disha Patani, Sunil Grover, and Rana Daggubati.


Google’s Year in Search 2017 also reflected the year’s top news moments that captured India’s attention: CBSE results, UP elections, Goods and Services Tax (GST) and Budget featured among the trending news events. Indians were also on point with the rest of the world when it came to knowing more about Bitcoin prices or expressing interest about ransomware. Then, of course, there was India’s historic win at the Miss World ceremony, which catapulted Manushi Chhillar to international fame.


Among the top ‘What is’ queries this year, GST, Bitcoin, Jallikattu and BS3 vehicle remained the most trending themes.  And mirroring millions of real-world needs and concerns, the how-to set of queries saw users seeking answers to a range of subjects from  ‘How to link aadhaar with PAN card’ to How to buy a Jio phone to even How to remove Holi color from the face!


View the complete 2017 India-specific  lists and global trends in detail; and dive into over a thousand global top-ten lists across pop culture, sports, music, politics, news, and more, from more than 75 countries.


Meanwhile, search on!

The Year in Search: the questions we asked in 2017

As 2017 draws to a close, it’s time to look back on the year that was with our annual Year in Search. As we do every year, we analyzed Google Trends data to see what the world was searching for.

2017 was the year we asked “how…?” How do wildfires start? How to calm a dog during a storm? How to make a protest sign? In fact, all of the “how” searches you see in the video were searched at least 10 times more this year than ever before. These questions show our shared desire to understand our experiences, to come to each other’s aid, and, ultimately, to move our world forward. 

growth of how searches over time

Many of our trending questions centered around the tragedies and disasters that touched every corner of the world. Hurricanes devastated the Caribbean, Houston and Florida. An earthquake struck Mexico City. Famine struck Somalia, and Rohingya refugees fled for safety. In these moments and others, our collective humanity shined as we asked “how to help” more than ever before.

We also searched for ways to serve our communities. People asked Google how to become police officers, paramedics, firefighters, social workers, activists, and other kinds of civil servants. Because we didn’t just want to help once, we wanted to give back year round.

Searches weren’t only related to current events—they were also a window into the things that delighted the world. “Despacito” had us dancing—and searching for its meaning. When it came to cyberslang like “tfw” and “ofc,” we were all ¯\_(ツ)_/¯. And, finally, there was slime. We searched how to make fluffy, stretchy, jiggly, sticky, and so many more kinds of slime….then we searched for how to clean slime out of carpet, and hair, and clothes.

From “how to watch the eclipse” and “how to shoot like Curry,” to “how to move forward” and “how to make a difference,” here’s to this Year in Search. To see the top trending lists from around the world, visit google.com/2017.

Search on.

The Year in Search: the questions we asked in 2017

As 2017 draws to a close, it’s time to look back on the year that was with our annual Year in Search. As we do every year, we analyzed Google Trends data to see what the world was searching for.

2017 was the year we asked “how…?” How do wildfires start? How to calm a dog during a storm? How to make a protest sign? In fact, all of the “how” searches you see in the video were searched at least 10 times more this year than ever before. These questions show our shared desire to understand our experiences, to come to each other’s aid, and, ultimately, to move our world forward. 

growth of how searches over time

Many of our trending questions centered around the tragedies and disasters that touched every corner of the world. Hurricanes devastated the Caribbean, Houston and Florida. An earthquake struck Mexico City. Famine struck Somalia, and Rohingya refugees fled for safety. In these moments and others, our collective humanity shined as we asked “how to help” more than ever before.

We also searched for ways to serve our communities. People asked Google how to become police officers, paramedics, firefighters, social workers, activists, and other kinds of civil servants. Because we didn’t just want to help once, we wanted to give back year round.

Searches weren’t only related to current events—they were also a window into the things that delighted the world. “Despacito” had us dancing—and searching for its meaning. When it came to cyberslang like “tfw” and “ofc,” we were all ¯\_(ツ)_/¯. And, finally, there was slime. We searched how to make fluffy, stretchy, jiggly, sticky, and so many more kinds of slime….then we searched for how to clean slime out of carpet, and hair, and clothes.

From “how to watch the eclipse” and “how to shoot like Curry,” to “how to move forward” and “how to make a difference,” here’s to this Year in Search. To see the top trending lists from around the world, visit google.com/2017.

Search on.

Source: Search


The High Five: fighting fire, breaking silence, and other top searches this week

This week, search trends—with data from the Google News Lab—reflect nationwide concern about the Southern California wildfires, as well as end-of-year cultural milestones like TIME’s “Person of the Year” and “Spotify Wrapped.”

Southern California wildfires

As wildfires ravaged Southern California this week, people searched to find out “How do brush fires start?” and “Why are there so many wildfires in California?” People are also trying to prepare and do more to help: “How to become a wildfire fighter,” “How to protect your house from wildfires” and “How to how California fire victims” were among the top searches.

Silent, no longer

After TIME named its “Person of the Year” this week, search interest for “silence breaker” went up 31,000 percent. These are the women, both famous and unknown, who launched a movement against sexual harassment this year. Searchers were most curious about “how the TIME Person of the Year is chosen,” and the top searches for “Person of the Year” were Ashley Judd, Donald Trump, Mohammad Bin Salman Al Saud, Taylor Swift and Colin Kaepernick.

Coding craze

“Why do we need to learn coding?” was a top-searched question this week, and one that  Computer Science Education Week set out to answer. Searches about computer science ranged from basic questions like “What is coding” and “How to code,” to more advanced searches for programming languages (the most-searched languages were JavaScript, PHP and Python).

That’s a wrap

This week, Spotify released its “Wrapped” feature, which breaks down your music-listening habits over the past year. Spotify listeners wanted to know, “How to see Spotify 2017 Wrapped” and “How many songs have I listened to on Spotify?” The feature also tells you the number of minutes you spent listening to Spotify this year—and interestingly, search interest in “minutes to hours” went up 140 percent after Wrapped was released.


No more carbo-loading

Some people may already be thinking about New Year’s resolutions, with a recent uptick in searches for the Keto diet, which recommends fewer carbs and more fats. For some, carbs (or lack thereof) are top of mind: “How to make Keto bread” and “How many carbs can I have on Keto diet” were two of the top searches. Those who are ready to get cooking searched for “Keto chicken recipes” and “Keto dessert recipes.” And if Keto isn’t your thing, consider the other most-searched diets this week: Paleo diet, Military diet, and Mediterranean diet.

kd

The High Five: fighting fire, breaking silence, and other top searches this week

This week, search trends—with data from the Google News Lab—reflect nationwide concern about the Southern California wildfires, as well as end-of-year cultural milestones like TIME’s “Person of the Year” and “Spotify Wrapped.”

Southern California wildfires

As wildfires ravaged Southern California this week, people searched to find out “How do brush fires start?” and “Why are there so many wildfires in California?” People are also trying to prepare and do more to help: “How to become a wildfire fighter,” “How to protect your house from wildfires” and “How to how California fire victims” were among the top searches.

Silent, no longer

After TIME named its “Person of the Year” this week, search interest for “silence breaker” went up 31,000 percent. These are the women, both famous and unknown, who launched a movement against sexual harassment this year. Searchers were most curious about “how the TIME Person of the Year is chosen,” and the top searches for “Person of the Year” were Ashley Judd, Donald Trump, Mohammad Bin Salman Al Saud, Taylor Swift and Colin Kaepernick.

Coding craze

“Why do we need to learn coding?” was a top-searched question this week, and one that  Computer Science Education Week set out to answer. Searches about computer science ranged from basic questions like “What is coding” and “How to code,” to more advanced searches for programming languages (the most-searched languages were JavaScript, PHP and Python).

That’s a wrap

This week, Spotify released its “Wrapped” feature, which breaks down your music-listening habits over the past year. Spotify listeners wanted to know, “How to see Spotify 2017 Wrapped” and “How many songs have I listened to on Spotify?” The feature also tells you the number of minutes you spent listening to Spotify this year—and interestingly, search interest in “minutes to hours” went up 140 percent after Wrapped was released.


No more carbo-loading

Some people may already be thinking about New Year’s resolutions, with a recent uptick in searches for the Keto diet, which recommends fewer carbs and more fats. For some, carbs (or lack thereof) are top of mind: “How to make Keto bread” and “How many carbs can I have on Keto diet” were two of the top searches. Those who are ready to get cooking searched for “Keto chicken recipes” and “Keto dessert recipes.” And if Keto isn’t your thing, consider the other most-searched diets this week: Paleo diet, Military diet, and Mediterranean diet.

kd

Source: Search


From Switch to slime, here are the trending toys this holiday season

As we enter the holiday gift-giving season, parents are thinking about how to surprise their kids with the coolest new toys. For toy stores, December 23rd is the busiest day of the holiday season, which often means braving the cold in the final hours before closing, scouring the crowded aisles—and hopefully nabbing something before it sells out.


But you can avoid that this year.  Craft your game plan early and shop with a purpose, using our list of the top gifts trending on Google Search. 

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Video games climb the leaderboard

Whether they’re searching for that new game or the must-have console, holiday shoppers are out in full force to feed their video game fanaticism. And some cities are looking to deck the halls—and their chairs—with a few more bells and whistles to enhance their holiday gaming experience: In New Orleans, Jacksonville, Miami, and Birmingham, gaming chairs (which often include speakers, cupholders, and more) are in the top 10 toys wishlists, in addition to the Call of Duty PS4 game and Nintendo 2DS, Sony PS4 Pro, Nintendo Switch, and Microsoft Xbox One S consoles that are trending nationwide.

And  the enthusiasm for video games doesn’t die down when Christmas is over. Last year, December 26th was the biggest shopping day in December— about just as big as Black Friday—for video game stores.

Tech toys are trending

Attention-grabbing gizmos and gadgets top this year’s list of toys. Kidibuzz, a hand-held smart device that lets kids message friends, play games—and yes, take selfies—has been trending nationwide, but it’s especially popular on the East Coast. And while searches for drones, like the DJI Spark Drone have been flying up the charts across the U.S. over the past two years, searches are the highest in New York and Los Angeles.

And last but not least, virtual pets are making a comeback. Kids are already going bananas over Fingerlings, mini robotic monkeys that blink, talk, and sing, and their popularity shows no signs of slowing down: Since their launch in August, searches for these must-have toys have grown almost 6x overall.

Toys you’ll want to #follow

This Christmas, the kids want more likes, and they’re searching for gifts to make sure their social media game is on point. Both the new LOL surprise toys and old-school slime are taking over social media, with thousands of YouTube and other social channels dedicated to reviewing these addictive gifts. The Midwest is home to the slimiest searches, where the interest for “slime” is the strongest. And New York loves a good surprise: they searched for LOL Surprise the most, with search volume growing about 50% as we approach the final holiday shopping weeks.

Slime_1000x450.png
Slime is trending this year.

Looking for local trends?

For more insights behind this season’s trends, check out the Shopping Insights tool to explore how various toys and gifts are trending in your region.


Trending search insights are based on increases in product popularity over the two week period leading up to December.

From Switch to slime, here are the trending toys this holiday season

As we enter the holiday gift-giving season, parents are thinking about how to surprise their kids with the coolest new toys. For toy stores, December 23 is the busiest day of the holiday season, which often means braving the cold in the final hours before closing, scouring the crowded aisles—and hopefully nabbing something before it sells out.


But you can avoid that this year.  Craft your game plan early and shop with a purpose, using our list of the top gifts trending on Google Search. 

pasted image 0 (7).png

Video games climb the leaderboard

Whether they’re searching for that new game or the must-have console, holiday shoppers are out in full force to feed their video game fanaticism. And some cities are looking to deck the halls—and their chairs—with a few more bells and whistles to enhance their holiday gaming experience: In New Orleans, Jacksonville, Miami, and Birmingham, gaming chairs (which often include speakers, cupholders, and more) are in the top 10 toys wishlists, in addition to the Call of Duty PS4 game and Nintendo 2DS, Sony PS4 Pro, Nintendo Switch, and Microsoft Xbox One S consoles that are trending nationwide.

And the enthusiasm for video games doesn’t die down when Christmas is over. Last year, December 26 was the biggest shopping day in December—about just as big as Black Friday—for video game stores.

Tech toys are trending

Attention-grabbing gizmos and gadgets top this year’s list of toys. Kidibuzz, a hand-held smart device that lets kids message friends, play games—and yes, take selfies—has been trending nationwide, but it’s especially popular on the East Coast. And while searches for drones, like the DJI Spark Drone have been flying up the charts across the U.S. over the past two years, searches are the highest in New York and Los Angeles.

And last but not least, virtual pets are making a comeback. Kids are already going bananas over Fingerlings, mini robotic monkeys that blink, talk, and sing, and their popularity shows no signs of slowing down: Since their launch in August, searches for these must-have toys have grown almost 6x overall.

Toys you’ll want to #follow

This Christmas, the kids want more likes, and they’re searching for gifts to make sure their social media game is on point. Both the new LOL surprise toys and old-school slime are taking over social media, with thousands of YouTube and other social channels dedicated to reviewing these addictive gifts. The Midwest is home to the slimiest searches, where the interest for “slime” is the strongest. And New York loves a good surprise: they searched for LOL Surprise the most, with search volume growing about 50% as we approach the final holiday shopping weeks.

Slime_1000x450.png
Slime is trending this year.

Looking for local trends?

For more insights behind this season’s trends, check out the Shopping Insights tool to explore how various toys and gifts are trending in your region.


Trending search insights are based on increases in product popularity over the two-week period leading up to December.