Tag Archives: Tips

Give your site a content boost

5 tips to grow site visitors

If you're like most publishers, you think a lot about how to grow your site audience. It should be no surprise that for this topic, content is key. Great content attracts and engages new users and keeps your wonderful old users coming back again and again.

But how do you produce content that is high in quality, value, and unique? For the answer, look back to why you became an AdSense publisher in the first place. Do what you love and your content will naturally be at the heart of all you do.

As you build your new content, use these five tips to make what you create as engaging as it can possibly be.

Be targeted, be consistent, be frequent
Take time to figure out who is reading your content and what topics they find most interesting. Does your blog about dogs get 20 comments about Chihuahuas for every one comment about Great Danes? Maybe you should focus on the little guys!

Update your content as often as you can. With regular updates you’ll build trust and engagement with your users, and they’ll be more likely to share your content with their friends and family.

Create engaging videos
People crave video. In fact, the average mobile viewing session on YouTube is now around 40 minutes. You could boost the amount of time your visitors spend on your site by using video and photos.

Create your own videos; it gives your site personality and unique content. Try adding a separate video section, or integrate video within your articles. Use A/B testing to find the best spot for your video: for instance, see how a video performs in the middle of article versus at the end. Remember, if you use videos that aren't yours, make sure that you have the rights to distribute them.

Be mobile-friendly
The number of smartphone users is estimated to grow by 16% to two billion users in 2015. In all, web access from mobile phones will represent 69% of all traffic by 2017, according to emarketer.com. The average user now spends almost three hours per day on mobile devices.*

To win more visitors, optimize your site for all screens. Your site needs to be accessible anywhere and anytime, on smartphones and every other device. (Hungry to learn more? See more tips on going mobile.)

Go social
The way users find and share content has changed. Along with direct and search traffic, social sharing is key for your site visitor strategy. Remember, your article or video could be the perfect fit for someone’s micro-moment, so make sure you have the most important message in the first few moments.

Use social plugins and sharing buttons to help users share your content on the spot. Use large icons to highlight those sharing options. Try to A/B test where those buttons get the best engagement: at the top, at the bottom or embedded right in the article. For the best user experience, keep those buttons separated from your AdSense ads.

Look at what the numbers are telling you
If great content is job #1, great measurement is job #2. Google Analytics can bring you a deeper understanding of your audience and their demographics, time on site, which pages people leave fast, and which they visit most.

Use these insights to provide your users with the right content that works across devices. For instance, try the long-term revenue framework.

Have some top tips of your own? Share them with us in the comments below.

Not yet an AdSense user? Sign up now!

Posted by

Jason Le

Account Strategist

and

Draven Leong

AdSense Onboarding Agent

Source: Inside AdSense

When writing for humans, it helps to think like one

What is human-centered design, and why should you care?

Suppose you want to come up with a new way to engage your site visitors and attract more of them. You could lie on the couch and hope to dream up a genius idea... or you could try human-centered design.

Human-centered design is a creative approach to problem solving. It's taught by innovative institutions such as IDEO and the Stanford Design School and is often used to design new products.

But it's not just for designers. Publishers like you can use human-centered design to understand what audiences want and create new content to match. Why not give it a try?

The steps go like this:

1. Empathize: Observe, engage, and immerse

To get started, look at your users’ behavior and think about why they behave that way.

Meet some of your users and watch what they do with your content.
Engage with them. Ask them why they read or watch your content. Try to uncover their needs.
Immerse yourself in their experience however you can. Try to discover the emotions that guide their behaviors. Which specific users do you want to create new content for?

Let's say we have a blog focused on the millennial generation and their interests. By meeting and talking with our audience, we learn that a small but growing group of young professional women find our blog really valuable. We decide to focus on this audience.

2. Define: Focus and paraphrase

What is the main user need? Based on what you've heard and learned, create a problem statement. It should look something like this:

"Young professional women need to know more about how to advance their careers, because they aspire to move into management roles."

This is a good problem statement because it:

Targets a clear cohort of users.
Addresses a specific need.
Is something you can take action on.

3. Ideate: Explore

Now it's time to explore as many possible ideas as you can think of. Here are some key ideas for brainstorming:

Be prolific. Go for a high quantity and wide variety of ideas.
Be positive. Use the mantra "Yes, and" to build ideas on top of each other.
Be patient. Don't interrupt yourself or critique ideas as you think of them. You can judge them later.

Use guiding questions. For instance, "How might we…"

Connect relatable role models with our young professional women readers?
Give them useful strategies for managing up?
Address the biases women may face in the workplace?

4. Prototype: Create

Now you're ready to start building. Choose your best idea and build as many prototype solutions as you can. Prototypes can be things like:

Post-it notes
Role playing
Storyboards
Objects

Use any prototype you like, as long as it's something you can show to test users to judge their reactions. For our blog, we might:

Create a video interview with female executives and transcribe it for the blog.

Go to a conference on women in leadership and post notes on conversations we have there.

Present data that shows how progressive companies have tried to address the problem and what can be implemented at smaller companies.

Hold a Google Hangout and invite readers to join in and talk with a guest speaker.

5. Test: Experiment, refine

Now you're ready to take things back to your target users again. Show them your prototypes and once again observe, empathize, and immerse yourself in their experience. Ask for feedback. Listen. Then use what you hear to refine the prototype. Refine and repeat as necessary.

You'll need patience for this creative problem-solving approach. But when you're done, your ideas will be stronger because they grow from the needs of your users. The more you get to know your audience, the better you can anticipate their needs and adjust your content strategy to engage them in the future.

We hope you find this new thinking useful whenever you design something new. Let us know what you think about the human-centered design in the comments below.

Not yet an AdSense user? Sign up now!

Posted by Michael Le

Strategic Partnership Manager

Source: Inside AdSense

The time is now for multi-screen

We live in an exciting time, where the number and variety of connected devices are growing at a rapid pace. People are coming online for the first time, and they’re accessing the Web through a mobile device.

Having a solid multi-screen strategy will help you prepare for the next wave of mobile web users. By following the simple steps below, we can help set you up for success on mobile web and answer questions like: How will my users react?, how do I keep my brand identity?, and what will happen to my earnings?

1. Test your site
Start by understanding how your site currently runs on mobile devices. Use Google PageSpeed Insights to see how your site is performing on mobile and identify your site’s most crucial needs and what to take care of first.

2. Pick your strategy
Next, it’s time to make a choice on which multi-screen strategy to move forward with. The most common solutions are:

The choice is yours and all strategies have both pros and cons. When making the decision, you should consider the following:

Do I want to serve the same content to all platforms? If so, a responsive design should do the trick.

What’s more important; speed or flexibility? A separate mobile site or dynamic serving allows for better optimization.

Do I have the resources to maintain more than one site? Responsive design can help you save valuable time and resources.

What kind of technical capabilities do I have? Pick a strategy that best suits your skill set.

3. Follow best practices
We’ve finally made it to the fun part – building the site. No matter what solution you choose, every multi-screen developer should follow these general rules of thumb.

Focus on the main action that you want the user to take: While you had plenty of space on desktop, you’ll have to be resourceful on mobile.

Make your navigation easy to understand: Users want quick access to key actions, so make things easy to find.

Use existing design paradigms: Do you already have a brand identity on your desktop site? Reuse the same design elements when possible. Try adapting to the user’s device, for example using Material Design for Android: users like familiarity.

Make sure videos work: Design your look and feel and page animations using modern web technologies. Read more about Look and Feel for video in our Web Fundamentals guide.

Limit image-based text: Make use of web fonts when possible. Mobile means lower bandwidth.

Simplify payment processes: Auto-populate shipping addresses and contact details. Use existing payment solutions such as Google Wallet.

4. Avoid common mistakes
Learn from other developers by checking out some of the most common mistakes on mobile sites. This can save you time as you plan and launch your multi-screen strategy.

We hope these guidelines are useful when thinking about your multi-screen strategy. Let us know if you have any other tips that have worked well for you in the comments below.

Not yet an AdSense user? Sign up now!

Posted by Felix Nermark

Marketing Communication Specialist

Source: Inside AdSense

Demystifying AdSense policies with John Brown: What to do if you receive a warning message (Part 4)

Editor’s note: John Brown, the Head of Publisher Policy Communications, is explaining what to do if you receive a policy warning message.

In this post, I’d like to talk about policy warning messages and what steps you should take if you receive one. I’ll also answer some of the most common questions around warning messages.

What is a warning message?
We send out warning messages to our publishers if their site, or a page of their site, violates our AdSense policies. For minor policy violations that can be fixed fairly easily, our first step is to issue a warning.

Where can I see my warning message?
Warning messages are sent to the email address associated with your AdSense account. You can manage your contact email address under Personal Settings in your account. You can also check out outstanding policy violations by visiting the Status page in your AdSense account.

What do I do if I get a warning?
If you receive a warning message, follow these steps to fix the violation as quickly as possible:

Read the instructions in the warning message very carefully to understand how the flagged policy violation corresponds to the particular page of your site.

Optimally, we would recommend simply removing Google AdSense code from the violating pages. You do not need to remove Google AdSense code from your whole website, just the violating pages.

If you are unable to or unsure of how to remove the ads from these pages, or would like to continue monetizing the page with Google ads, please modify or remove the violating content to meet our AdSense policies.

Multiple pages of your site might be violating the policies. Check all your pages of all of your sites to make sure they’re compliant.
When adding new content to your site on pages with Google ads, ensure that these pages comply with Google policies. Our warning emails include a URL from your website of a violating page, but it is possible that other pages on your site have violations as well. Review all your sites and pages to make sure they are policy compliant.

What is the timeline to fix the violation?
After receiving a warning, you should immediately take time to review your pages where Google AdSense code is implemented and ensure that it complies with our policies. If you fix the violation or remove the ad code from violating pages, you don’t need to contact us.

How do we determine how to send warning messages?
It is a common misconception that AdSense disables websites and sends warning messages randomly. We rely upon a detailed set of guidelines when looking at policy violations, which you can find in the AdSense Help Center.

Do we ever disable ad serving to a site without first sending a warning?
There are some situations when we would need to disable ad serving to a site without first sending a warning. We usually take this action for extreme violations like adult content and copyright infringement, as well as cases of violent content. We may also disable ads to a site when we find a violation that we’ve already contacted a publisher about in the past.

How can I appeal a disabling and get ad serving reinstated?
If ad serving on your site is disabled due to a policy violation, there are steps you must take in order to have ads reinstated. First, the page(s) of your site that is in violation of Google policies must be reviewed. As mentioned in my previous blog post, our obligations to advertisers drive many of our policies and enforcement of our policies. Therefore, we simply ask that you remove our ad code from the violating page(s), ensuring our advertisements do not appear alongside content that violates Google policies. Once the ad code has been removed, you can then file an appeal after reviewing our policy appeals Help Center article. Sometimes users delete all their Google AdSense code; you don't need to remove the ad code from non-violating pages before sending the appeal.

To make sure that the appeal is a strong one, please tell us exactly what action you've taken on your site to resolve the violations and also tell us how you'll prevent similar occurrences in the future. I recommend that you include some other example URLs that you've taken action on proactively. We want to work with our publishers to help them grow their businesses while remaining policy-compliant.

You can find more information about policy appeals here.

Is there a point at which an account can get shut down completely?
The final and most severe action that our teams can take is to close down an account completely. This normally only happens when we find egregious policy violations, if a large portion of a publisher’s network consists of violating sites, or for repeat policy offenders.

I hope this helps you to deal with policy violations. For more information about policy warnings, check out this Help Center article. We’d love to hear your thoughts to improve our processes. Let us know what you think in the comment section below this post.

Subscribe to AdSense blog posts

Posted by John Brown
Head of Publisher Policy Communications

Source: Inside AdSense

New (School) Year resolutions with #GoogleEdu

Posted by Miriam Schneider, Google for Education Team

(Cross-posted on the Official Google Blog)

The tradition of ringing in each New Year with resolutions (whether we stick to them or not) is always an opportunity to reflect and start the year ahead on the right foot. As students and teachers around the world return to campuses and classrooms this fall, we’re embarking on a different kind of fresh start: a New (School) Year. And we want to help you make the most of it. So we’ve put together a few resolution ideas, plus tips to help you stick to them. We’ve also made a resolution of our own: to bring the best of Google technology to education.

The best of Google, for education
Like many resolutions, ours might sound familiar—and that’s because the Google for Education team has been working on it for a while. Over the last few years, we’ve spent a lot of time with teachers and students, witnessing firsthand how technology is helping in the classroom and learning about challenges that are yet unsolved. With feedback from schools, we’ve improved products like Google Apps for Education and Docs, building in new features specifically useful for education. We’ve also created new learning experiences like Google Classroom—a sort of mission control for teachers and students, offering a single place to keep track of all class materials, eliminating paperwork and making it easy for teachers to collaborate with students, and students to collaborate with each other.

So as part of our resolution this school year, we’re launching some new features in Google Classroom. Teachers can now easily ask students questions in Classroom, alongside all the other class materials in the stream. Teachers also told us that they want more ways for students to engage with each other, and flex their critical thinking muscles. So now students can comment on each other’s answers in Classroom and have open-ended discussions. In the next month, we'll also make it possible for teachers to add assignments, due dates and field trips to a shared calendar.

So what’s your resolution?
We’re sure you’ve already set some big goals for the year ahead—from acing AP Bio to landing that killer internship. Whatever your plans, it can be tough to stick with those goals once assignments and social commitments start to pile up. So we’ve collected 50+ tips from more than 15 Google products to help you follow through with your resolutions. Here are some ideas:

Resolution 1. Get (and stay) organized
When you’re bogged down by clutter, it can be tough to get stuff done. Make this your year to be more organized. Never miss another study group with help from Google Calendar. Use Google Sheets to keep all your classmates' info in one place, and better manage your inbox by emailing everyone at once with a Google group.

Resolution 2. Get (mentally) fit
Push yourself to take your studies to the next level. Teach yourself how to code with Made with Code. Make the most of language class by saving your most used words and phrases with Google Translate or magically translating webpages with Google Chrome.

Resolution 3. Get some worldly perspective
Not studying abroad this year? No problem. You can still unleash your inner explorer with Google Maps Treks and visit the Pyramids of Giza or the Great Barrier Reef without leaving your room. Or bring your art history class to life by seeing those masterpieces up close and in perfect detail with Cultural Institute.

We hope these give you new ideas for how you can make this school year your best yet. Over the next few weeks, we’ll be announcing more tips and other updates—so follow along with #GoogleEdu and on Google+. We’ll be doing our homework to stick to our resolution, so we can hopefully give you what you need to do the same. Now go hit those books!

Source: Google for Education

[Infographic] Hindi content is key to growing an audience in India

Late last year we announced Hindi as the first Indic language supported by AdSense. It means you can earn money by displaying Google AdSense ads on Hindi webpages.

But why does Hindi matter? If you have a large user base in India; or you’re looking to grow in this strategic emerging market; catering your content to Hindi speakers is key. Check out this infographic to learn more:

Keen to start creating? Here are our top five tips for publishing Hindi content online:

1. Create Hindi content that is unique and provides value to your users.

Check out Google Trends in Search and YouTube to see what’s popular in India right now. You can also see a selection of high quality Hindi content from fellow publishers at hindiweb.com.

2. Get a professional translation, or have a native speaker review content.

If you plan to translate your site for Hindi speakers, ensure you provide good quality translations. Avoid auto-translation as it risks a low quality user experience. Read the Webmaster Quality Guidelines to learn more.

3. Be multi-screen and fast-loading.

Delight users with a mobile-friendly site that works well even on low-bandwidth connections. Explore these multi-screen guidelines to get your site ready.

4. Use Devanagari script.

Access up to 40 free, beautiful fonts for publishing your Hindi content and benefit from better indexing of your site. Select Devanagari script at Google Fonts to add fonts to your collection.

5. Monetize with Google AdSense.

You can use your existing Google AdSense account and create a new ad unit to get started. If you’re new to AdSense, sign up now.

We look forward to seeing the content you create in Hindi.

Subscribe to AdSense blog posts

Posted by Amelia Walkley

Marketing Communications Specialist

googblogs.com

All Google blogs and Press in one site

Tag Archives: Tips

New (School) Year resolutions with #GoogleEdu

Source: Google for Education