Tag Archives: reporting

Introducing lower confidence reach data in the Bid Manager API

Starting today, you can populate reports in the Bid Manager API with data that had been previously omitted due to lower statistical significance by using a new filter, FILTER_UNIQUE_REACH_SAMPLE_SIZE_ID, and setting the value to “0”.

This filter setting only impacts reach metrics with the following Metric prefixes as defined in the Bid Manager API:

  • METRIC_UNIQUE_REACH_
  • METRIC_VIRTUAL_PEOPLE_DUPLICATE_
  • METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_
  • METRIC_VIRTUAL_PEOPLE_OVERLAP_

queries.create requests with queries that filter by FILTER_UNIQUE_REACH_SAMPLE_SIZE_ID but don’t include impacted metrics will return a 400 error.

On February 4, 2025, Display & Video 360 will include unique reach data with lower statistical confidence by default. If you want to ensure that your reports continue to only return high-confidence data, we recommend that you update your integration to use the new filter value to filter to "1" when creating reports with any of the impacted metrics.

Read more about these changes in our release notes.

If you run into issues or have questions about these changes, please contact us using our new Bid Manager API Technical support contact form.

- Trevor Mulchay, Bid Manager API Team

Performance Max Campaign in Detail Placement View

The detail_placement_view can be used to query metrics aggregated by ad group and URL or YouTube video in the Google Ads API. The detail_placement_view is not intended to be used for campaigns with an advertising_channel_type of PERFORMANCE_MAX, as this view is only intended to be used with campaigns containing ad groups, and Performance Max campaigns are constructed with asset groups rather than ad groups. However, this view is currently returning impression data for Performance Max campaigns. The impression metrics returned from the ​​detail_placement_view may not be accurate and should not be relied upon for campaigns with advertising_channel_type of PERFORMANCE_MAX.

In the next release of the Google Ads API, v18, we will be adding a new resource called performance_max_placement_view, which can be used to query placement impression data for Performance Max campaigns, and in a subsequent release, we will stop returning impression data from the ​​detail_placement_view for campaigns with advertising_channel_type of PERFORMANCE_MAX. Once performance_max_placement_view is released, use the data returned from that view for Performance Max campaigns rather than the data returned from the detail_placement_view.

If you have any questions or need help, check out the Google Ads API support page for options.

- Devin Chasanoff, on behalf of the Google Ads API Team

Upcoming changes to search and display campaign reporting in the Google Ads API

Starting on October 16, 2024, we will start rolling out changes to search and display reporting. As a result of this change, Google Ads Query Language (GAQL) queries for campaigns with an advertising_channel_type of SEARCH or DISPLAY will return a value of 0 for any metrics in that GAQL query when you include the fields segments.asset_interaction_target.asset or segments.asset_interaction_target.interaction_on_this_asset in the query.

We are making this change now to ensure the accuracy of reporting data in preparation for future launches. If you have any questions or need help, check out the Google Ads API support page for options.

- Devin Chasanoff, on behalf of the Google Ads API Team

Announcing New Reporting Script for Performance Max

Today, we’re announcing the publishing of a new pre-written Script for reporting on Performance Max campaign performance in Google Ads scripts. This script will report on your conversions and other performance related metrics for your campaigns. The only thing needed to get it running is to copy the source code into your account and schedule the script to run daily.

How can I get started?
Find the script here.

If you have any questions or need additional help, contact us via the forum.
David Stevens, Google Ads Scripts Product Manager

Google Ads API Video Roundup

The Google Ads Developers Channel is your video source for release notes, best practices, new feature integrations, code walkthroughs, and video tutorials. Check out some of the recently released and popular videos and playlists below, and remember to subscribe to our channel to stay up to date with the latest video content.

Google Ads API Best Practices - Error Handling and Debugging
In this episode of the Google Ads API Best Practices Series, we discuss how to handle errors that may occur when interacting with the Google Ads API, along with tools that may help you debug your applications, such as logging and the REST interface.
Meet the Team with David Wihl
In this video, David Wihl shares a bit about his role as a Developer Relations Engineer at Google and discusses his work in supporting the Performance Max campaign API integration.

[Live Demo] Building a Google Ads API Web App
Getting started with the Google Ads API? In this 8-episode series, we take a deep dive into developing web apps with the Google Ads API, with a focus on the OAuth flow, by building a multi-tenant app entirely from scratch.

Logging & Monitoring
This miniseries covers the basics of adding logging and monitoring to your Google Ads API integration and then goes into more advanced topics, with a special focus on Cloud tooling. Google Ads Query Language (GAQL)
In this series, we cover everything you need to know about the Google Ads Query Language to make reporting requests against the Google Ads API. We begin with the basics and build in subsequent episodes to cover various nuances of GAQL. We even dive into the various tools available to help you structure your queries. This playlist will equip you with the information you need to know to become a GAQL power user. For additional topics, including Authentication and Authorization and Working with REST, check out the Google Ads API Developer Series.

As always, feel free to reach out to us with any questions via the Google Ads API forum or at [email protected].
- Devin Chasanoff, on behalf of the Google Ads API Team

Important changes to placement reporting for App Campaigns

On January 5, 2022, we removed all App campaign placement data from the following reports:

Google Ads API AdWords API / Google Ads scripts We made this change because the data provided didn’t fully represent the complete view of the placements that help developers monitor brand safety for their advertisers. If you use these reports, see the App Campaigns Brand Safety Placement report in the Google Ads UI.

If you have AdWords API or Google Ads API related questions about this change, please reach out to us on the API forum or at [email protected]. Note: AdWords API developers must migrate to Google Ads API by April 27, 2022

If you have any Google Ads scripts related questions, please reach out to us on the scripts forum.
Ian Ballantyne, Google Ads API Team

Search Terms Report Improvements

With the updates listed below, we're improving the search term reports returned from both the Google Ads API and the AdWords API across all active versions.

Starting Sep 9, 2021, you'll be able to see more queries that meet our privacy standards in the search terms report for Search and Dynamic Search Ads campaigns. This new data will return for all searches on or after February 1st, 2021 when using the following reports and resources:

This update can help you identify more relevant keyword themes, making it easier to optimize your ads, landing pages, and more. Metric totals from search terms reports will now be consistent with other reports, such as campaign, ad group, and ad reports in Google Ads.

As part of our ongoing commitment to privacy, we’re working to make our privacy thresholds consistent across Google. Over the next few months, you’ll see more changes across our other tools–including how we handle historical data. In Google Ads, this means that historical query data in your account that was collected prior to September 1st, 2020 will be available until February 1st, 2022. At that point, any historical queries that no longer meet our current privacy thresholds will be removed from your search terms report.

If you have any questions about this change or any other API feature, please contact us via the forum.


- Cory Liseno, Google Ads API Team

Filtering Non-video Resources from Video Reports in the Google Ads API

Beginning on August 4, 2021, all video-related performance reports will begin filtering out campaigns, ad groups, and ad group ads that are not part of video campaigns (advertising_channel_type = VIDEO). This change will cause performance metrics retrieved from the video resource to change across all supported Google Ads API versions.

If you would like to generate reports that combine metrics from video and non-video resources, you should use the respective resource-specific performance report, for instance: campaign, ad_group, or ad_group_ad.

If you have any questions or need additional help, contact us through the forum or at [email protected].
- Ben Karl, on behalf of the Google Ads API Team

Changes to Hotel Ads pricing buckets in the Google Ads API

On February 23rd, Google Ads API will be changing the way Hotel price buckets returns data by utilizing two new values in the hotel_price_bucket segment. Those new values will be added as enums in v6_1, “Lowest Unique” and “Only partner shown”.

Because there is overlap between the two new values and the existing “Lowest tied” value, after February 23rd developers using API versions earlier than v6_1 will see reports with the “Unknown” value wherever the two new values would be shown. This can result in one or two rows with the “Unknown” value.

Example:
Currently, data for ONLY_PARTER_SHOWN and LOWEST_UNIQUE are not returned, instead data is only shown for LOWEST_TIED.
LOWEST_TIED 12
Once the changes are released on February 23rd, developers on API versions v6_1 and greater will see the two new ONLY_PARTER_SHOWN and LOWEST_UNIQUE values, with the two new price buckets being displayed.
LOWEST_UNIQUE 3
ONLY_PARTER_SHOWN 4
LOWEST_TIED 5
After the changes are released on February 23rd, any developers on API versions lower than v6_1 will see “UNKNOWN” where the new values would have otherwise been shown.
UNKNOWN 3
UNKNOWN 4
LOWEST_TIED 5
If you have any questions about this change or any other API feature, please reach out to your account team directly, or contact us via the forum.
- Cory Liseno, Google Ads API Team

Live Webinar: Intro to Reporting & the Google Ads Query Language

The Google Ads API Developer Relations team will be hosting a live webinar, Intro to Reporting & the Google Ads Query Language, on December 4 at 10 AM EST (3 PM GMT).

Mark your calendar


Agenda
The webinar will cover the topics below and include code walkthroughs to demonstrate how to perform different actions with the Google Ads API client libraries. We will also host a live Q&A at the end.
  • Reporting in the Google Ads API vs. the AdWords API
  • Types of search requests you can perform with the Google Ads API
  • The syntax and structure of Google Ads Query Language queries
  • How to discover available fields to construct Google Ads Query Language queries
Prerequisites
In order to get the most out of this webinar, we suggest you develop a basic understanding of the Google Ads API. To learn more, please visit our API Overview documentation or check out this Google Ads API Overview workshop from 2019. In addition, you may find this guide useful to learn about reporting with the Google Ads API, though much of this information will be covered in the webinar.

Reminders
Feel free to add the event to your calendar. In addition, you can set a reminder for the event on YouTube by clicking the “Set reminder” button on the YouTube event page.

We look forward to sharing our knowledge of the Google Ads API with you and answering your questions. If you have any questions or need additional help, contact us via the forum or at [email protected].
- Devin Chasanoff, on behalf of the Google Ads API Team