In AdWords you could choose to optimize your automated bidding on "Converted clicks" or "Conversions." AdWords recently announced that we're saying goodbye to "Converted clicks" in favor of “Conversions,” which offers much more flexibility and measurement options. As a result, we’re updating the API.
Starting on September 21, 2016, all AdWords accounts will be automatically migrated to set conversionOptimizerMode to MANY_PER_CLICK, and new mutate operations to change this setting will fail with RequestError.INVALID_INPUT.
Prior to September 21, 2016, ensure your CustomerService mutate requests do not attempt to modify the value of conversionOptimizerMode. You can also migrate your accounts before the migration by setting conversionOptimizerMode to MANY_PER_CLICK.
If you have any questions, please let us know on the forum.
Throughout the summer, fans are looking for great content, regardless of whether they’re viewing it from a desktop, tablet or mobile device. Did you know that 1/3 of followers used more than one screen to follow the 2012 Olympic games?[1]
With this in mind, think about whether your content is mobile-optimized and easily accessible for your users in the moments that matter. If they receive a link on their smartphone but are unable to view the content because it’s not mobile-optimized, it’s easy for them to feel frustrated with the poor user experience. On the other hand, If the users are delighted with the content and their first visit to your site is a positive one, they’re more likely to share your content and come back again.
If you already have a mobile optimized site, don’t forget that you can grow your earnings potential by understanding which mobile ad sizes are most effective for you. Finally don't forget these 4 important tips to maximize your earnings with AdSense:
Swap out the 320x50 ad units for 320x100 for a potential RPM increase.
Place a 320x100 ad unit just above the fold or peek the 300x250 -- that is, place a small portion of the ad unit just above the fold (ATF).
Use the 300x250 ad unit below the fold (BTF) mixed in with your content.
Prevent accidental clicks on enhanced features in text ads by moving ad units 150 pixels away from your content.
Social media is more than just vacation photos and stories about babies, it’s about sharing experiences and creating interactions with people.
Content on social media can instantly reach millions of users and create thousands of online stories. Do you remember the social media storm that Ellen DeGeneres created with a single photo? Her selfie from the 2014 Oscars started a global conversation and has since been added to Google’s 2014 web culture guide. Her content holds the win for the most retweeted tweet with more than 3M retweets, 6.8M site embeds, and even temporarily led to Twitter going down.
Big events like the Oscars create opportunities for publishers to interact with users through both original content and viral content. This summer, users will be searching, sharing, and consuming content like never before. Be sure to examine your content strategy, and find ways to spark conversations on social channels or, contribute to an existing digital conversation.
Make sure your content is easy to consume and share.
Create a social media strategy around a big event.
Here are four tips to help jumpstart your social media strategy:
Know your audience. Trigger an emotional response from your viewers by humanizing your brand.
Be social to win on social by creating relationships with your users.
Don’t be afraid to follow the leaders and the trends. If there’s social proof behind it, do it.
Use tools to help you create great content.
More on the fourth tip, here are a few tools to help you #drawthecrowds through social channels:
Buffer is a well-known tool used by social media marketers. It helps streamline your social media management.
Pablo is a tool created by Buffer that is “the simplest way to create beautiful images that fit every social network perfectly”.
Canva is another image creating tool that can help you create visual content on a budget.
Feedly can help you organize and read relevant content in your industry to help fuel your content creation.
Google Trends is a widely used tool to help you identify key trends happening around the world.
IFTTT is a popular tool used to streamline many tasks. For example, here’s a pre-built recipe that will automate the process of tweeting each new wordpress blog post.
According to the New York Times, 68% of users share [online content] to give people a better sense of who they are and what they care about. To amplify your content this summer, be sure to create content that resonates with your audience.
We’re paying special attention to improving the mobile ad experience to help empower content creators, news organizations, and publishers. As mobile continues to grow, choosing high-impact mobile ads are key for businesses to generate revenue from a mobile audience.
When choosing the right mobile ad units for your business, it’s a best practice to ensure that each and every mobile impression receives the highest value possible, which can be determined by a mix of metrics like viewability, size, placement, and demand.
It’s also important to protect the user experience by choosing the right ad formats and placements for your site to engage mobile users so that you don’t interrupt their desired intent.
Start by choosing a high-impact mobile format: medium rectangle (300x250), large rectangle (336x280), large mobile banner (320x100), and rectangular responsive ad units tend to get the best results. Here’s why we recommend these formats:
Each format works well on both desktop and mobile (with the exception of the large mobile banner). This gives advertisers the opportunity to appear on a variety of screens which increases demand, upward auction pressure, and potentially even earnings. The large mobile banner will also allow 320x50 display ads to appear within this format, which increases competition. If the 320x50 ad unit wins the auction, it will always be vertically aligned to the top.
These formats are bigger and more engaging than smaller mobile units, so they'll grab user's’ attention. Here's an example of what the medium rectangle looks like placed above the fold, yet below the main content.
For additional changes for incremental revenue gains, you may want to consider trying link units. Link units are designed to be responsive, so they work with both mobile and desktop. You can add up to three link units in addition to the default limit of 3 ad units per page.
However critical mobile is to your business today, it will be more critical tomorrow. Energize your mobile strategy today by using high-impact mobile ads, they’re a great way for businesses to generate more revenue and engage your users.
Be sure to follow us on Google+ and Twitter we’d love to hear what’s working for your mobile business. Until next time.
Posted by Rami Barends and Alireza Shabani, Quantum Electronics Engineers
One of the key benefits of quantum computing is that it has the potential to solve some of the most complex problems in nature, from physics to chemistry to biology. For example, when attempting to calculate protein folding, or when exploring reaction catalysts and “designer” molecules, one can look at computational challenges as optimization problems, and represent the different configurations of a molecule as an energy landscape in a quantum computer. By letting the system cool, or “anneal”, one finds the lowest energy state in the landscape - the most stable form of the molecule. Thanks to the peculiarities of quantum mechanics, the correct answer simply drops out at the end of the quantum computation. In fact, many tough problems can be dealt with this way, this combination of simplicity and generality makes it appealing.
But finding the lowest energy state in a system is like being put in the Alps, and being told to find the lowest elevation - it’s easy to get stuck in a “local” valley, and not know that there is an even lower point elsewhere. Therefore, we use a different approach: We start with a very simple energy landscape - a flat meadow - and initialize the system of quantum bits (qubits) to represent the known lowest energy point, or “ground state”, in that landscape. We then begin to adjust the simple landscape towards one that represents the problem we are trying to solve - from the smooth meadow to the highly uneven terrain of the Alps. Here’s the fun part: if one evolves the landscape very slowly, the ground state of the qubits also evolves, so that they stay in the ground state of the changing system. This is called “adiabatic quantum computing”, and qubits exploit quantum tunneling to ensure they always find the lowest energy "valley" in the changing system.
While this is great in theory, getting this to work in practice is challenging, as you have to set up the energy landscape using the available qubit interactions. Ideally you’d have multiple interactions going on between all of the qubits, but for a large-scale solver the requirements to accurately keep track of these interactions become enormous. Realistically, the connectivity has to be reduced, but this presents a major limitation for the computational possibilities.
In "Digitized adiabatic quantum computing with a superconducting circuit", published in Nature, we’ve overcome this obstacle by giving quantum annealing a digital twist. With a limited connectivity between qubits you can still construct any of the desired interactions: Whether the interaction is ferromagnetic (the quantum bits prefer an aligned) or antiferromagnetic (anti-aligned orientation), or even defined along an arbitrary different direction, you can make it happen using easy to combine discrete building blocks. In this case, the blocks we use are the logic gates that we've been developing with our superconducting architecture.
Superconducting quantum chip with nine qubits. Each qubit (cross-shaped structures in the center) is connected to its neighbors and individually controlled. Photo credit: Julian Kelly.
The key is controllability. Qubits, like other physical objects in nature, have a resonance frequency, and can be addressed individually with short voltage and current pulses. In our architecture we can steer this frequency, much like you would tune a radio to a broadcast. We can even tune one qubit to the frequency of another one. By moving qubit frequencies to or away from each other, interactions can be turned on or off. The exchange of quantum information resembles a relay race, where the baton can be handed down when the runners meet.
You can see the algorithm in action below. Any problem is encoded as local “directions” we want qubits to point to - like a weathervane pointing into the wind - and interactions, depicted here as links between the balls. We start by aligning all qubits into the same direction, and the interactions between the qubits turned off - this is the simplest ground state of the system. Next, we turn on interactions and change qubit directions to start evolving towards the energy landscape we wish to solve. The algorithmic steps are implemented with many control pulses, illustrating how the problem gets solved in a giant dance of quantum entanglement.
Top: Depiction of the problem, with the gold arrows in the blue balls representing the directions we’d like each qubit to align to, like a weathervane pointing to the wind. The thickness of the link between the balls indicates the strength of the interaction - red denotes a ferromagnetic link, and blue an antiferromagnetic link. Middle: Implementation with qubits (yellow crosses) with control pulses (red) and steering the frequency (vertical direction). Qubits turn blue when there is interaction. The qubits turn green when they are being measured. Bottom: Zoom in of the physical device, showing the corresponding nine qubits (cross-shaped).
To run the adiabatic quantum computation efficiently and design a set of test experiments we teamed up with the QUTIS group at the University of the Basque Country in Bilbao, Spain, led by Prof. E. Solano and Dr. L. Lamata, who are experts in synthesizing digital algorithms. It’s the largest digital algorithm to date, with up to nine qubits and using over one thousand logic gates.
The crucial advantage for the future is that this digital implementation is fully compatible with known quantum error correction techniques, and can therefore be protected from the effects of noise. Otherwise, the noise will set a hard limit, as even the slightest amount can derail the state from following the fragile path to the solution. Since each quantum bit and interaction element can add noise to the system, some of the most important problems are well beyond reach, as they have many degrees of freedom and need a high connectivity. But with error correction, this approach becomes a general-purpose algorithm which can be scaled to an arbitrarily large quantum computer.
Today we’ve launched automatic experiments*, the latest addition to our suite of optimization tools.
Enabling this feature allows us to run automatic experiments on a small portion of your traffic and provide you with insightful data about which ads perform best on your site. This could help you optimize your ads and potentially increase your long-term revenue and user engagement on your site**.
To enable automatic experiments on your site, visit the "Experiments" page on your Optimization tab, and switch on "automatic experiments".
The opportunities generated from these experiments will appear in the “Opportunities” page on your Optimization tab. They'll be labelled "verified by experiment,” so you’ll know they’re backed by data and tailored to your site and users.
We'd love to hear your feedback in the comments below!
Posted by Chris Gamble, Software Engineer
*Automatic experiments will appear in your account if you have enough eligible traffic.
**These suggestions are designed to help you optimize your pages and are not meant to guarantee any specific results. And, just as a reminder, you are responsible for the content and layout of your site.
Research shows that “29% of smartphone users will immediately switch to another site or app if it doesn’t satisfy their needs.”
In a world where people are making split decisions about what to consume, it’s increasingly challenging but critical for publishers to figure out how to effectively engage their audiences on their sites. To help lay the foundation to a winning engagement strategy, we’ve created the AdSense Guide to Audience Engagement.
This guide help you drive toward your goals for growing your site – from defining your brand voice to tips to make your site’s content easy to consume. Don’t waste another moment developing web pages that leave you with little opportunity to engage with your audience. Download the AdSense Guide to Audience Engagement here.
In this guide, you’ll learn:
How to help your audience become familiar with your brand
Best practices to design delightful user journeys
How to develop content that resonates with your audience
Ways to make your content easy to consume
Why you should share the love with other sites by referring to good sources
Check out the guide and share your feedback with us on Google+ and Twitter using #AdSenseGuide. We’d love to hear what you think.
Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View, Google's MRC-accredited viewable impression measurement technology.
On this blog, we're breaking down the best practices into small, approachable chunks. Already, we've focused on 2 tips for enabling viewability measurement, and 3 speedy ways to improve viewability. In this post you'll learn tips for laying out ads on a webpage or scrollable page in an app in order to improve viewability rates.
Here is today's recommendation:
We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below.
In the next part of our Spotlight on Viewability, we'll share 3 content and ad loading methods that can improve viewability.
Four things to explore if your AdSense earnings take a dip
Today we'd like to share some insights about why AdSense earnings sometimes go down -- and look at how to troubleshoot what's going on when that happens. Google has a variety of tools and reports that will help you see what might be causing a decline and how you can respond to optimize your earnings.
One of the first things to consider is: have your overall page views gone down, or are other issues causing the drop? There are many factors that affect revenue, but the key ones to look at include:
Clickthrough rate (CTR)
Cost per click (CPC)
Page revenue per thousand impressions (page RPM)
Page views
You can view all these metrics on the Performance reports tab in your AdSense account. Here are a few tips on how to address issues you may discover. 1. My page views have decreased
When troubleshooting changes in page views, it's a good idea to extend the date range of your reports out to 30 days or more to help identify trends or specific issues. A drop in page views could simply be seasonal; retailers, for instance, tend to see a traffic drop after the holiday season. But a decrease can also be due to a change in your content.
If your traffic has dropped, here are some ways you might increase it:
Promote your site with other major sites that cover the same topics.
Promote your site through social media, and create a group of interested people who regularly visit your site.
Use Google Search Console to make sure your site is being correctly crawled and indexed.
Update your site regularly to encourage repeat visitors. You might also want to send out an email or a newsletter about your updates.
2. My cost per click has decreased CPC is market-driven and depends on factors like advertiser bids on keywords and the CPC values they're willing to pay. For example, CPC can fall at the beginning of each quarter when marketers are shifting budget. When looking at changes in CPC, it's a good practice to extend the date range of your reports out to a year. Then:
See if you're using the best-performing ad sizes. Generally, our most successful sizes for CPC and CTR are 720x90, 336x280, 160x600, and the 320x100 mobile banner. Learn more about the most successful ad sizes.
Make sure you're not blocking ads you don't need to. Blocks on too many advertisers, ad networks, general or sensitive categories will often decrease CPC because there are fewer advertisers in the auction bidding on your inventory. The more inventory your site has access to, the greater the chance that auction pressure will drive up your CPC.
Look at how seasonality can affect your advertisers' bids. For instance, swimsuit advertisers often increase their bids in the early weeks of summer. But if your site caters only to students, you should expect traffic to fall in the summer. Learn more about how the ad auction works for a clearer understanding of how these kinds of changes can impact your earnings.
3. My search rank has dropped Deeper investigation may show you that your page is not ranked as highly in search results as it once was. The Webmaster Troubleshooter is designed to help you resolve common issues with your site in Google Search and the Google Search Console.
4. My CTR or page RPM has decreased
A drop in CTR or page RPM can be caused by confusing site design or poor targeting. Visitors who see your ads might not click on them because they find them irrelevant, or perhaps they don't see your ads at all. And that leads to lower earnings.
Here are some best practices to help drive up your CTR and page RPM:
Use the best-performing ad sizes: As noted in the CPC section above, our most successful ad sizes are 720x90, 336x280, 160x600, and the 320x100 mobile banner.
We hope these tips will help you understand exactly what's happening on your site ― and send your earnings back in the right direction.
In AdWords, finding the right keywords to trigger your ads is one of the main drivers of success — yet a major challenge at the same time. You can use our Keyword Planner to browse for new keyword ideas, or utilize the AdWords API services for keyword suggestion and traffic estimation to find and evaluate keywords at scale.
But wait, now there’s more! We’ve just released KeywordOptimizer, a sample app showcasing how to combine these services to find the perfect set of keywords. Starting from an initial set of seed keywords (obtained using a sample URL, business category etc.), the iterative process repeatedly discards low-quality keywords and “reproduces” high-quality ones. With each step, the average quality across all keywords increases, just like evolution!
KeywordOptimizer is designed to provide guidance on how to use the TargetingIdeaService and TrafficEstimatorService. Simply run it from the command-line to get a CSV file with keywords and estimation with minimal effort. Advanced users can easily extend the tool with custom implementations. For example, you can change the calculation for the keyword quality score to combine clicks with impressions, or your own metrics in a way that works best for you.