Tag Archives: Nonprofits

Words of wisdom from three women in nonprofits

Every day, I work with incredible women. I feel fortunate because it hasn’t always been this way. I’ve been the only woman in meetings before, and I’ve definitely felt like the odd woman out. When I started working with Google for Nonprofits, I was excited to discover a community of women who deserve as much attention as the nonprofits they power. For International Women’s Day coming up on March 8, I asked three of them to share their stories, inspiration and advice.

Kimberlin Bolton, Executive Director, re:imagine/ATL

Kimberlin Bolton

On inspiring others

The best way to inspire others is by being the example. People—especially women—need to see that you did it even though you were afraid, vulnerable, imperfect and constantly learning. I try to live and speak as authentically as possible so that my staff, students, and the greater community can say, “If she can do it, then I can definitely do it!” 

On gender equality in nonprofits

While it appears that there is still a lack of women leadership at larger organizations, I think the bigger concern is the lack of support for young, emerging leaders of color. How can we build systems that foster an inclusive ecosystem for emerging women in the nonprofit sector?

On setting boundaries

This is “heart work” and if you’re not careful, you can overdraft your mental and emotional bank accounts. There is so much burnout in this industry and it’s because women are natural nurturers. We constantly feel the need to save everyone. I quickly had to learn the importance of boundaries in order to be more effective.

Rochelle Byrne, Executive Director, A Greener Future

Rochelle Byrne

On taking chances

When I first started out, I gathered my courage and reached out to someone I thought might have answers I was seeking. I didn’t expect to get much more than a quick telephone chat. To my surprise a chat turned into tea, and then lunch, and now it’s one of the most valuable relationships I have. Taking chances is so important. I wouldn’t be where I am now if I didn’t do things that scare me.

On reaching goals

I enjoy setting a goal and trying to figure out all the steps it will take to work backward to where I am now. When I look back to where A Greener Future started it’s unbelievable to me how far it’s come and I know it’s simply from achieving one small goal at a time.

On connecting with others

Communicating in an effective and charismatic way will ensure more doors open. Be fearless when asking for what you really want. Have meaningful conversations and get to know people. Building relationships is the key to moving forward and making more connections. 

Taking chances is so important. I wouldn’t be where I am now if I didn’t do things that scare me.

Dr. Annise Mabry, CEO, Dr. Annise Mabry Foundation

Dr. Annise Mabry

On career planning

My mentor once told me, “When you find what you love, you will do it for the impact not the income.” Working with homeless LGBTQ youth, sex trafficking survivors, and high school dropouts is what I love. They are my career plan. 

On the power of saying no

Women have a tendency to always say, “Yes, I will,” and then they go insane trying to figure it out. I usually say “no” first. By saying “no,” it gives me time to really think—not “Can I do this?” but “Do I want to do this?” Do what you want to do not what you feel obligated to do. 

On letting go

One skill I feel women have to develop to be successful in the nonprofit world is stop allowing passion to become possession. I see this a lot when women have had to fight to earn their place in an organization. They hold on to everything—from projects to committees. They end up crushing the very thing they loved the most. If you have a team, let go and let your team step up. 

For more inspiration, visit Google for Nonprofits’ success stories.

Google helps Switchboard support UK LGBT+ communities

Every February people across the UK celebrate LGBT+ History Month, raising awareness about  LGBT+ communities. Based in London, Switchboard LGBT+ Helpline has supported LGBT+ people since the 1970s, just a few years after the partial decriminalization of homosexuality in the UK. Since then, they’ve witnessed and shaped many more milestones of UK LGBT+ history, helping millions of people. 

As an entirely volunteer-led organization, Switchboard keeps its phone lines open every day from 10 a.m. to 10 p.m. (yes, even during the holidays!), and offers additional support on email and text. Volunteers are there to listen and assist callers, offering a safe space for anyone to discuss what’s on their mind, including sexuality, gender identity, sexual health, and emotional wellbeing. No matter where you are, no matter how you identify, you can call Switchboard and speak openly, in confidence, without any judgment. 

Running an always-on program with more than 200 volunteers on a small budget requires the right tools. Volunteers need to be trained and prepared—calls can be emotionally challenging, and many topics require detailed, in-depth knowledge. For this reason, Switchboard consolidates all their training securely into Google Drive and gives every volunteer access via their own G Suite for Nonprofits account. “As an organization we try to move with the evolving nature of culture, education, and society, and G Suite for Nonprofits has really helped us to do that,'' says Tash Walker, Co-Chair. Watch the video to learn more about Switchboard’s impact and how they use G Suite and other Google for Nonprofits products to offer high quality, reliable services to the LGBT+ community. 

Google helps Switchboard support UK LGBT+ communities

Every February people across the UK celebrate LGBT+ History Month, raising awareness about  LGBT+ communities. Based in London, Switchboard LGBT+ Helpline has supported LGBT+ people since the 1970s, just a few years after the partial decriminalization of homosexuality in the UK. Since then, they’ve witnessed and shaped many more milestones of UK LGBT+ history, helping millions of people. 

As an entirely volunteer-led organization, Switchboard keeps its phone lines open every day from 10 a.m. to 10 p.m. (yes, even during the holidays!), and offers additional support on email and text. Volunteers are there to listen and assist callers, offering a safe space for anyone to discuss what’s on their mind, including sexuality, gender identity, sexual health, and emotional wellbeing. No matter where you are, no matter how you identify, you can call Switchboard and speak openly, in confidence, without any judgment. 

Running an always-on program with more than 200 volunteers on a small budget requires the right tools. Volunteers need to be trained and prepared—calls can be emotionally challenging, and many topics require detailed, in-depth knowledge. For this reason, Switchboard consolidates all their training securely into Google Drive and gives every volunteer access via their own G Suite for Nonprofits account. “As an organization we try to move with the evolving nature of culture, education, and society, and G Suite for Nonprofits has really helped us to do that,'' says Tash Walker, Co-Chair. Watch the video to learn more about Switchboard’s impact and how they use G Suite and other Google for Nonprofits products to offer high quality, reliable services to the LGBT+ community. 

Young coders are shaping Singapore’s future

You’re never too young to take up coding—just ask 10-year-old Sephia Rindiani Binte Andi. Sephia only took up coding a year ago, and sharpened her skills so quickly she created an online game shortly after. The game challenges players to navigate their way out of a maze (I admittedly kept getting lost). Today, Sephia continues dabbling in code at home with the help of her mom, Kamzarini.  


Sephia is a graduate of Code in the Community, a program that brings coding classes to young Singaporeans from less affluent backgrounds. The grassroots initiative is run by local education organizations like Saturday Kids and 21C Girls, with the help of more than 1,000 volunteers and the backing of Google and Singapore's Infocomm and Media Development Authority (IMDA). 


Since 2017, Code in the Community has reached more than 2,000 Singaporean students. And this week, we’re proud to announce that Google will provide a new grantto help expand the program for another three years.   


Together with a matching grant from IMDA, the new funds mean two things: First, they’ll allow the program to bring basic coding classes to 6,700 more kids by 2022.  Second, they’ll support new courses for the 2,300 existing graduates—encouraging talented young students like Sephia to apply what they’ve learned and explore new concepts like design thinking.  

We hope Code in the Community will shape Singapore’s future as a smart nation, growing the city-state’s $12 billion internet economy—one of the most advanced in Southeast Asia—with new jobs and opportunities. 


As a Singaporean myself, I’ve found it incredibly inspiring to see the way local communities have come together to make technology real, accessible and fun for children. I can’t wait to see what the next generation of graduates do as they develop their skills and go wherever their imagination takes them. 


Young coders are shaping Singapore’s future

You’re never too young to take up coding—just ask 10-year-old Sephia Rindiani Binte Andi. Sephia only took up coding a year ago, and sharpened her skills so quickly she created an online game shortly after. The game challenges players to navigate their way out of a maze (I admittedly kept getting lost). Today, Sephia continues dabbling in code at home with the help of her mom, Kamzarini.  


Sephia is a graduate of Code in the Community, a program that brings coding classes to young Singaporeans from less affluent backgrounds. The grassroots initiative is run by local education organizations like Saturday Kids and 21C Girls, with the help of more than 1,000 volunteers and the backing of Google and Singapore's Infocomm and Media Development Authority (IMDA). 


Since 2017, Code in the Community has reached more than 2,000 Singaporean students. And this week, we’re proud to announce that Google will provide a new grantto help expand the program for another three years.   


Together with a matching grant from IMDA, the new funds mean two things: First, they’ll allow the program to bring basic coding classes to 6,700 more kids by 2022.  Second, they’ll support new courses for the 2,300 existing graduates—encouraging talented young students like Sephia to apply what they’ve learned and explore new concepts like design thinking.  

We hope Code in the Community will shape Singapore’s future as a smart nation, growing the city-state’s $12 billion internet economy—one of the most advanced in Southeast Asia—with new jobs and opportunities. 


As a Singaporean myself, I’ve found it incredibly inspiring to see the way local communities have come together to make technology real, accessible and fun for children. I can’t wait to see what the next generation of graduates do as they develop their skills and go wherever their imagination takes them. 


One year, three highlights: Google for Nonprofits looks back

Imagine ending homelessness, solving climate change, or guaranteeing a sustainable future for the world. Nonprofits work hard to make these goals a reality. They tackle the most urgent issues facing society, and Google products help make their missions more visible and far-reaching. Let’s look at three ways the nonprofit community thrived in 2019 with the support of Google for Nonprofits and partner teams.

1. Staying in the know

Followers of Google for Nonprofits’ monthly newsletters and livestreams enjoyed a steady stream of news and tips about Google products. They learned how to spread their messages on YouTube, how to make a bigger impact with Google Earth and Maps, and gained insights from Google Analytics. 

Nonprofits also learned from each other. Thrive DC shared their mission to end homelessness in Washington, D.C., and how Google for Nonprofits helped them drastically improve their efficiency and productivity. GoVolunteer described how Google helps them grow and develop inclusion programs for immigrants and refugees in Germany.

Along with hearing these inspiring stories, nonprofits asked questions and supported each other on the newly launched Google for Nonprofits community forum. And they discovered an updated Google for Nonprofits site that’s more useful for everyone, including visitors with accessibility needs.

Thrive DC culinary arts

Thrive DC clients attend Culinary Arts, a program to teach culinary skills and provide new job opportunities to vulnerable populations.

2. Connecting with the community

Sixty-five nonprofits attended a day-long workshop that Google for Nonprofits held at Google’s Community Space in San Francisco. They received training on using YouTube to spread awareness and heard Invisible People speak about building empathy and support for those affected by homelessness.

In April, attendees of Google Cloud Next listened to the Google for Nonprofits team discuss how G Suite empowers nonprofits to collaborate and communicate more effectively. Two nonprofits also shared their experiences and best practices (watch the recording).

3. Putting themselves (and trees) on the map

In 2019, around 2,000 nonprofits across 59 countries used Google Maps Platform credits to raise their profiles and encourage others to join their mission.

Worldwide Opportunities on Organic Farms USA, which helps travelers find and work on organic farms, added Maps to their site so visitors could zoom in on any area in the U.S., see all the available farms and filter their search to narrow in on the right farms for them. After the switch to Google Maps Platform, WWOOF-USA’s page views increased to 8 million and the number of paying members nearly tripled since May 2018. 

EcoFarm Florida

A cow in an WWOOF-USA eco farm.

People also relied on YouTube to get more eyes on fundraising campaigns. In October, YouTube creator Mr. Beast vowed to get 20 million trees planted by the end of the year. The campaign, #TeamTrees, engaged other YouTube creators to promote the effort. More than 200 creators either posted videos about #TeamTrees or promoted it by using YouTube Giving.

We’re looking forward to more partnerships and stories in 2020. To stay up to date on all the latest nonprofit news, you can subscribe to our newsletter and YouTube channel, and join us at the Nonprofit Technology Conference in Maryland this March where we’ll be a platinum sponsor.

One year, three highlights: Google for Nonprofits looks back

Imagine ending homelessness, solving climate change, or guaranteeing a sustainable future for the world. Nonprofits work hard to make these goals a reality. They tackle the most urgent issues facing society, and Google products help make their missions more visible and far-reaching. Let’s look at three ways the nonprofit community thrived in 2019 with the support of Google for Nonprofits and partner teams.

1. Staying in the know

Followers of Google for Nonprofits’ monthly newsletters and livestreams enjoyed a steady stream of news and tips about Google products. They learned how to spread their messages on YouTube, how to make a bigger impact with Google Earth and Maps, and gained insights from Google Analytics. 

Nonprofits also learned from each other. Thrive DC shared their mission to end homelessness in Washington, D.C., and how Google for Nonprofits helped them drastically improve their efficiency and productivity. GoVolunteer described how Google helps them grow and develop inclusion programs for immigrants and refugees in Germany.

Along with hearing these inspiring stories, nonprofits asked questions and supported each other on the newly launched Google for Nonprofits community forum. And they discovered an updated Google for Nonprofits site that’s more useful for everyone, including visitors with accessibility needs.

Thrive DC culinary arts

Thrive DC clients attend Culinary Arts, a program to teach culinary skills and provide new job opportunities to vulnerable populations.

2. Connecting with the community

Sixty-five nonprofits attended a day-long workshop that Google for Nonprofits held at Google’s Community Space in San Francisco. They received training on using YouTube to spread awareness and heard Invisible People speak about building empathy and support for those affected by homelessness.

In April, attendees of Google Cloud Next listened to the Google for Nonprofits team discuss how G Suite empowers nonprofits to collaborate and communicate more effectively. Two nonprofits also shared their experiences and best practices (watch the recording).

3. Putting themselves (and trees) on the map

In 2019, around 2,000 nonprofits across 59 countries used Google Maps Platform credits to raise their profiles and encourage others to join their mission.

Worldwide Opportunities on Organic Farms USA, which helps travelers find and work on organic farms, added Maps to their site so visitors could zoom in on any area in the U.S., see all the available farms and filter their search to narrow in on the right farms for them. After the switch to Google Maps Platform, WWOOF-USA’s page views increased to 8 million and the number of paying members nearly tripled since May 2018. 

EcoFarm Florida

A cow in an WWOOF-USA eco farm.

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People also relied on YouTube to get more eyes on fundraising campaigns. In October, YouTube creator Mr. Beast vowed to get 20 million trees planted by the end of the year. The campaign, #TeamTrees, engaged other YouTube creators to promote the effort. More than 200 creators either posted videos about #TeamTrees or promoted it by using YouTube Giving.

We’re looking forward to more partnerships and stories in 2020. To stay up to date on all the latest nonprofit news, you can subscribe to our newsletter and YouTube channel, and join us at the Nonprofit Technology Conference in Maryland this March where we’ll be a platinum sponsor.

International Volunteer Day: a spotlight on GoVolunteer

In 2015, more than 1 million people sought asylum in Germany. Faced with this overwhelming humanitarian crisis, many Germans wanted to help but didn’t know how. Inspired by his fellow citizens’ willingness to lend a hand, Malte Bedürftig founded GoVolunteer, an online platform connecting people and corporations to volunteering opportunities and social initiatives. After GoVolunteer joined the Google for Nonprofits program, they gained more online visibility through Ad Grants and more team structure and efficiency through G Suite for Nonprofits. 

“We were a group of people who wanted to help others, inspired by the dream of changing things,” says Malte. Since then, Malte and his friends have built GoVolunteer into a full-fledged nonprofit, connecting 250,000 people to more than 3,500 volunteer opportunities in 250 cities across Germany. 

Today, in honor of the UN’s International Volunteer Day, we’re recognizing GoVolunteer and everyone else who makes time to help others. Watch the video to learn more about GoVolunteer’s journey and how Google for Nonprofits has supported their growth.

Share your own volunteer story with #IVD2019 and #InternationalVolunteerDay.

International Volunteer Day: a spotlight on GoVolunteer

In 2015, more than 1 million people sought asylum in Germany. Faced with this overwhelming humanitarian crisis, many Germans wanted to help but didn’t know how. Inspired by his fellow citizens’ willingness to lend a hand, Malte Bedürftig founded GoVolunteer, an online platform connecting people and corporations to volunteering opportunities and social initiatives. After GoVolunteer joined the Google for Nonprofits program, they gained more online visibility through Ad Grants and more team structure and efficiency through G Suite for Nonprofits. 

“We were a group of people who wanted to help others, inspired by the dream of changing things,” says Malte. Since then, Malte and his friends have built GoVolunteer into a full-fledged nonprofit, connecting 250,000 people to more than 3,500 volunteer opportunities in 250 cities across Germany. 

Today, in honor of the UN’s International Volunteer Day, we’re recognizing GoVolunteer and everyone else who makes time to help others. Watch the video to learn more about GoVolunteer’s journey and how Google for Nonprofits has supported their growth.

Share your own volunteer story with #IVD2019 and #InternationalVolunteerDay.

Google Ad Grants help a U.K. nonprofit save lives

Editor’s note: Today is World Mental Health Day, a day run by the World Health Organization with the aim of breaking down the stigma of mental health and draw attention to resources and organizations available to help people cope. One of those organizations is Samaritans, which is a recipient of Google Ad Grants

Every six seconds, someone contacts Samaritans in need of support. And for the more than half a million people we reach each year, our more than 20,000 volunteers are here.

Founded in 1953, Samaritans is a U.K.-based organization dedicated to making sure fewer people die by suicide. We provide more than 20,000 volunteers over the phone, by email and face to face. My team manages the digital side, including search, social media, video and email outreach to raise awareness and connect with people who need our services. 

For over 13 years, my team has been a recipient of Google Ad Grants, which provides eligible nonprofits with free Search ads to connect people to causes. We use Ad Grants uniquely to help two types of people: Those struggling to cope with mental health issues, and those trying to help loved ones who are struggling.

People struggling to cope often turn to Google for several reasons: to better understand their symptoms, to find resources or—at worst—with the intent of harming themselves. For some searches with intent to self-harm, Google has a feature that surfaces our help line at the top of results to provide people with resources in their time of need. 

But beyond that, there’s more we can do with ads. Our Ad Grants ads ensure that the many different ways we provide help is front and center for people in need of support. For example, when someone comes to Google struggling to cope themselves, our ads proactively offer resources to get them help and shift the focus toward ways to get better.

The Google Ad Grants program helps us save lives.

Uniquely, Search ads from the Ad Grant also allow us to provide resources to people who want to help others. We run ads targeting people who are looking for information on how to start difficult conversations or how to support friends and family who might need it.

Overall, Google Ad Grants has been a critical tool in supporting our organization’s mission and connecting people to life-saving mental health resources in real time. Our free Search ads have incredible reach and help us drive measurable results in the real world, such as raising awareness of our helpline, driving donations and increasing volunteer signups. All of these results from Ad Grants enable us to serve more people in need.

Last year, our Ad Grants ads were seen 2.6 million times. More than 320,000 people, seeking either support services or expressing interest in volunteering, clicked on our ads. A key part of our success is using free Google tracking tools (such as Analytics and Conversion Tracking) to measure the impact of our ads, learn what support offerings are most desired and see firsthand in our reports how many lives we are touching. Samaritans relies on Google to help us reach hundreds of people a day who are in need and might not otherwise know our services exist. The Google Ad Grants program helps us save lives.