Tag Archives: Google Search

How we’re improving search results when you use quotes

Sometimes people know they absolutely, positively only want webpages that mention a particular word or phrase. For example, maybe you want to find out about phone chargers but only those that support wireless charging. Fortunately, Google Search has a special operator for that: quotation marks. Put quotes around any word or phrase, such as [“wireless phone chargers”], and we’ll only show pages that contain those exact words or phrases.

Now we’re making quoted searches better. The snippets we display for search results (meaning the text you see describing web content) will be formed around where a quoted word or phrase occurs in a web document. That means you can more easily identify where to find them after you click the link and visit the content. On desktop, we’ll also bold the quoted material.

For example, if you did a search such as [“google search”], the snippet will show where that exact phrase appears:

Picture of Google search results for ["google search"] showing two listings and how the words "google search" are bolded in the snippets for each listing.

In the past, we didn’t always do this because sometimes the quoted material appears in areas of a document that don’t lend themselves to creating helpful snippets. For example, a word or phrase might appear in the menu item of a page, where you’d navigate to different sections of the site. Creating a snippet around sections like that might not produce an easily readable description.

We’ve heard feedback that people doing quoted searches value seeing where the quoted material occurs on a page, rather than an overall description of the page. Our improvement is designed to help address this.

Things to keep in mind about quoted searches

For those doing quoted searches, here are some more tips, along with caveats on how quoted searching works.

Quoted searches may match content not readily visible on a page. As referenced above, sometimes quoted searches match content contained within a web page that isn’t readily visible, making it seem like the content isn’t on the page when it actually is present.

For example, content in a meta description tag is looked at for matches, even though that content isn’t visible on the web page itself. ALT text that describes images is considered, as is the text within a page’s URL. Material brought in through inline frames (iframes) is also matched. Google may also see content that doesn’t initially load on a page when you go to it, such content rendered through JavaScript that only appears if you click to make it display.

Pro tip: Sometimes people use the standard Find command in a browser to jump to the phrase they want, after arriving on a page. If that doesn’t work, though, you can try using a developer tools option. For instance, in Chrome, you can search from within Developer Tools to match against all rendered text, which would include the text in drop-down menus and other areas of the site.

Pages may have changed since Google last visited them. While Google revisits pages across the web regularly, they can change in between visits. This means quoted material might appear on a page when we saw it, but it no longer exists on the current page. If available, viewing the Google cached copy may show where the quoted content appeared on the version of the page we visited.

Quoted terms may only appear in title links and URLs. Quoted terms won’t appear in web page snippets if they only appear within title links or URLs of a web page. We also do not bold matches that happen in title links and URLs.

Punctuation is sometimes seen as spaces. Our systems see some punctuation as spaces, which impacts quoted searches. For example, a search for [“don’t doesn’t”] tells our systems to find content that contains all these letters in this order:

don t doesn t

As a result, we’ll match content like the ones below, where punctuation like commas or hyphens break up words — because when you remove the punctuation, the letter patterns are the same:

  • don’t, doesn’t
  • don’t / doesn’t
  • don’t - doesn’t

Snippets might not show multiple quoted terms. If a search involves multiple quoted terms, the snippet may not show all of them if they are far apart from each other. Similarly, if quoted material appears several times on a page, a snippet will show what seems to be the most relevant occurrence.

We mainly bold quoted content for web page snippets on desktop.

Our new bolding of quoted content generally only works for web page snippets on desktop. Bolding won’t appear in snippets for recipe or video boxes, and it also won’t appear when using some special modes such as image or news search. However, anything listed in these boxes or special modes will contain the quoted terms. Bolding also doesn’t work for mobile results.

Quoted searches don’t work for local results. Quote restriction does not work for results in our local box where listings usually appear with a map; we’ll be looking more at this area in the future.

To quote or not to quote?

Using quotes can definitely be a great tool for power users. We generally recommend first doing any search in natural language without resorting to operators like quotation marks. Years ago, many people used operators because search engines sometimes needed additional guidance. Things have advanced since then, so operators are often no longer necessary.

By default, our systems are designed to look for both the exact words and phrases entered and related terms and concepts, which is often useful. If you use a quoted search, you might miss helpful content that uses closely related words.

Of course, there are those times when the exact word being on a page makes all the difference. For those situations, quoted searches remain available and are now even better.

Source: Search


How we’re improving search results when you use quotes

Sometimes people know they absolutely, positively only want webpages that mention a particular word or phrase. For example, maybe you want to find out about phone chargers but only those that support wireless charging. Fortunately, Google Search has a special operator for that: quotation marks. Put quotes around any word or phrase, such as [“wireless phone chargers”], and we’ll only show pages that contain those exact words or phrases.

Now we’re making quoted searches better. The snippets we display for search results (meaning the text you see describing web content) will be formed around where a quoted word or phrase occurs in a web document. That means you can more easily identify where to find them after you click the link and visit the content. On desktop, we’ll also bold the quoted material.

For example, if you did a search such as [“google search”], the snippet will show where that exact phrase appears:

Picture of Google search results for ["google search"] showing two listings and how the words "google search" are bolded in the snippets for each listing.

In the past, we didn’t always do this because sometimes the quoted material appears in areas of a document that don’t lend themselves to creating helpful snippets. For example, a word or phrase might appear in the menu item of a page, where you’d navigate to different sections of the site. Creating a snippet around sections like that might not produce an easily readable description.

We’ve heard feedback that people doing quoted searches value seeing where the quoted material occurs on a page, rather than an overall description of the page. Our improvement is designed to help address this.

Things to keep in mind about quoted searches

For those doing quoted searches, here are some more tips, along with caveats on how quoted searching works.

Quoted searches may match content not readily visible on a page. As referenced above, sometimes quoted searches match content contained within a web page that isn’t readily visible, making it seem like the content isn’t on the page when it actually is present.

For example, content in a meta description tag is looked at for matches, even though that content isn’t visible on the web page itself. ALT text that describes images is considered, as is the text within a page’s URL. Material brought in through inline frames (iframes) is also matched. Google may also see content that doesn’t initially load on a page when you go to it, such content rendered through JavaScript that only appears if you click to make it display.

Pro tip: Sometimes people use the standard Find command in a browser to jump to the phrase they want, after arriving on a page. If that doesn’t work, though, you can try using a developer tools option. For instance, in Chrome, you can search from within Developer Tools to match against all rendered text, which would include the text in drop-down menus and other areas of the site.

Pages may have changed since Google last visited them. While Google revisits pages across the web regularly, they can change in between visits. This means quoted material might appear on a page when we saw it, but it no longer exists on the current page. If available, viewing the Google cached copy may show where the quoted content appeared on the version of the page we visited.

Quoted terms may only appear in title links and URLs. Quoted terms won’t appear in web page snippets if they only appear within title links or URLs of a web page. We also do not bold matches that happen in title links and URLs.

Punctuation is sometimes seen as spaces. Our systems see some punctuation as spaces, which impacts quoted searches. For example, a search for [“don’t doesn’t”] tells our systems to find content that contains all these letters in this order:

don t doesn t

As a result, we’ll match content like the ones below, where punctuation like commas or hyphens break up words — because when you remove the punctuation, the letter patterns are the same:

  • don’t, doesn’t
  • don’t / doesn’t
  • don’t - doesn’t

Snippets might not show multiple quoted terms. If a search involves multiple quoted terms, the snippet may not show all of them if they are far apart from each other. Similarly, if quoted material appears several times on a page, a snippet will show what seems to be the most relevant occurrence.

We mainly bold quoted content for web page snippets on desktop.

Our new bolding of quoted content generally only works for web page snippets on desktop. Bolding won’t appear in snippets for recipe or video boxes, and it also won’t appear when using some special modes such as image or news search. However, anything listed in these boxes or special modes will contain the quoted terms. Bolding also doesn’t work for mobile results.

Quoted searches don’t work for local results. Quote restriction does not work for results in our local box where listings usually appear with a map; we’ll be looking more at this area in the future.

To quote or not to quote?

Using quotes can definitely be a great tool for power users. We generally recommend first doing any search in natural language without resorting to operators like quotation marks. Years ago, many people used operators because search engines sometimes needed additional guidance. Things have advanced since then, so operators are often no longer necessary.

By default, our systems are designed to look for both the exact words and phrases entered and related terms and concepts, which is often useful. If you use a quoted search, you might miss helpful content that uses closely related words.

Of course, there are those times when the exact word being on a page makes all the difference. For those situations, quoted searches remain available and are now even better.

Source: Search


How AI is making information more useful

Today, there’s more information accessible at people’s fingertips than at any point in human history. And advances in artificial intelligence will radically transform the way we use that information, with the ability to uncover new insights that can help us both in our daily lives and in the ways we are able to tackle complex global challenges.


At our Search On livestream event today, we shared how we’re bringing the latest in AI to Google’s products, giving people new ways to search and explore information in more natural and intuitive ways.


Making multimodal search possible with MUM

Earlier this year at Google I/O, we announced we’ve reached a critical milestone for understanding information with Multitask Unified Model, or MUM for short.


We’ve been experimenting with using MUM’s capabilities to make our products more helpful and enable entirely new ways to search. Today, we’re sharing an early look at what will be possible with MUM. 


In the coming months, we’ll introduce a new way to search visually, with the ability to ask questions about what you see. Here are a couple of examples of what will be possible with MUM.




With this new capability, you can tap on the Lens icon when you’re looking at a picture of a shirt, and ask Google to find you the same pattern — but on another article of clothing, like socks. This helps when you’re looking for something that might be difficult to describe accurately with words alone. You could type “white floral Victorian socks,” but you might not find the exact pattern you’re looking for. By combining images and text into a single query, we’re making it easier to search visually and express your questions in more natural ways. 



Some questions are even trickier: Your bike has a broken thingamajig, and you need some guidance on how to fix it. Instead of poring over catalogs of parts and then looking for a tutorial, the point-and-ask mode of searching will make it easier to find the exact moment in a video that can help.


Helping you explore with a redesigned Search page

We’re also announcing how we’re applying AI advances like MUM to redesign Google Search. These new features are the latest steps we’re taking to make searching more natural and intuitive.


First, we’re making it easier to explore and understand new topics with “Things to know.” Let’s say you want to decorate your apartment, and you’re interested in learning more about creating acrylic paintings.



If you search for “acrylic painting,” Google understands how people typically explore this topic, and shows the aspects people are likely to look at first. For example, we can identify more than 350 topics related to acrylic painting, and help you find the right path to take.


We’ll be launching this feature in the coming months. In the future, MUM will unlock deeper insights you might not have known to search for — like “how to make acrylic paintings with household items” — and connect you with content on the web that you wouldn’t have otherwise found.

Second, to help you further explore ideas, we’re making it easy to zoom in and out of a topic with new features to refine and broaden searches. 


In this case, you can learn more about specific techniques, like puddle pouring, or art classes you can take. You can also broaden your search to see other related topics, like other painting methods and famous painters. These features will launch in the coming months.


Third, we’re making it easier to find visual inspiration with a newly designed, browsable results page. If puddle pouring caught your eye, just search for “pour painting ideas" to see a visually rich page full of ideas from across the web, with articles, images, videos and more that you can easily scroll through. 

This new visual results page is designed for searches that are looking for inspiration, like “Halloween decorating ideas” or “indoor vertical garden ideas,” and you can try it today.

Get more from videos

We already use advanced AI systems to identify key moments in videos, like the winning shot in a basketball game, or steps in a recipe. Today, we’re taking this a step further, introducing a new experience that identifies related topics in a video, with links to easily dig deeper and learn more. 


Using MUM, we can even show related topics that aren’t explicitly mentioned in the video, based on our advanced understanding of information in the video. In this example, while the video doesn’t say the words “macaroni penguin’s life story,” our systems understand that topics contained in the video relate to this topic, like how macaroni penguins find their family members and navigate predators. The first version of this feature will roll out in the coming weeks, and we’ll add more visual enhancements in the coming months.


Across all these MUM experiences, we look forward to helping people discover more web pages, videos, images and ideas that they may not have come across or otherwise searched for. 


A more helpful Google

The updates we’re announcing today don’t end with MUM, though. We’re also making it easier to shop from the widest range of merchants, big and small, no matter what you’re looking for. And we’re helping people better evaluate the credibility of information they find online. Plus, for the moments that matter most, we’re finding new ways to help people get access to information and insights. 


All this work not only helps people around the world, but creators, publishers and businesses as well.  Every day, we send visitors to well over 100 million different websites, and every month, Google connects people with more than 120 million businesses that don't have websites, by enabling phone calls, driving directions and local foot traffic.


As we continue to build more useful products and push the boundaries of what it means to search, we look forward to helping people find the answers they’re looking for, and inspiring more questions along the way.


Posted by Prabhakar Raghavan, Senior Vice President

Find detailed information on vaccination availability near you

As the COVID-19 pandemic continues to be a priority within our communities, vaccines remain one of our biggest protections. Nationwide vaccination drives are in full swing, and as more people look to get vaccinated, their requirements for information continue to evolve: finding vaccine availability by location, specific information about vaccination services offered, and details on appointment availability are increasingly important to know.

In March 2021, we started showing COVID-19 vaccination centers on Google, in partnership with the Ministry of Health and Family Welfare. Starting this week, for over 13,000 locations across the country, people will be able to get more helpful information about vaccine availability and appointments -- powered by real-time data from the CoWIN APIs. This includes information such as:

  • Availability of appointment slots at each center

  • Vaccines and doses offered (Dose 1 or Dose 2)

  • Expectations for pricing (Paid or Free)

  • Link to the CoWIN website for booking

Across Google Search, Maps, and Google Assistant, now find more detailed information on vaccination availability, including vaccines and doses available, appointments and more

The above information will automatically show up when users search for vaccine centers near them, or in any specific area – across Google Search, Maps and Google Assistant. In addition to English, users can also search in eight Indian languages including Hindi, Bengali, Telugu, Tamil, Malayalam, Kannada, Gujarati, and Marathi. We will continue to partner closely with the CoWIN team to extend this functionality to all vaccination centers across India.

As people continue to seek information related to the pandemic to manage their lives around it, we remain committed to finding and sharing authoritative and timely information across our platforms.

Posted by Hema Budaraju, Director, Google Search

Helping people and businesses learn how Search works

Every day, billions of people come to Google to search for questions big and small. Whether it’s finding a recipe, looking for a local coffee shop or searching for information on complex topics like health, civics or finance, Google Search helps you get the information you need -- when you need it. 

But part of accomplishing our mission also means making information open and accessible about how Google Search, itself, works. That’s why we’re transparent about how we design Search, how we improve it and how it works to get you the information you’re looking for. 

Like many of the topics you might search for on Google, Search can seem complicated -- but we make it easy to learn about. Here are a few ways you can get a better understanding of how Google Search works:

A one-stop shop

Today, we’re launching a fully-redesigned How Search Works website that explains the ins and outs of Search -- how we approach the big, philosophical questions, along with the nitty-gritty details about how it all works. 

We first launched this website in 2016, and since then, millions of people have used it to discover more about how Search works. Now, we've updated the site with fresh information, made it easier to navigate and bookmark sections and added links to additional resources that share how Search works and answer common questions.

The website gives you a window into what happens from the moment you start typing in the search bar to the moment you get your search results. It gives an overview of the technology and work that goes into organizing the world’s information, understanding what you’re looking for and then connecting you with the most relevant, helpful information.

On the site, you can find details about how Google’s ranking systems sort through hundreds of billions of web pages and other content in our Search index -- looking at factors like meaning, relevance, quality, usability and context -- to present the most relevant, useful results in a fraction of a second. And you can learn about how we go about making improvements to Search. (There have been 4,500 such improvements in 2020 alone!) As you’ll read about, we rigorously test these changes with the help of thousands of Search Quality Raters all around the world -- people who are highly trained using our extensive guidelines. These rater guidelines are publicly available, and they describe in great detail how Search works to surface great content.

Cartoon image depicting results testing

We're always testing changes to Search to provide you with the most helpful results.

Watch and learn

You also can watch our How Search Works video series, a set of easy-to-understand explainers about how Search connects you to helpful, relevant information. Here, you’ll find the answers to common questions like how Autocomplete works (no, it’s not mind-reading), how Google keeps you safe on Search, how ads appear in Search and more. 

And if you’re really in the mood to learn all about Search -- and the real people behind the scenes who are working hard to make it better every single day -- you can watch our “home movie,” “Trillions of Questions, No Easy Answers.” Grab your popcorn!

YouTube Video explaining how Google Search works
10:25

Trending worldwide

It’s also easy for you to get a view into what people are searching for around the world using Google Trends. For more than 15 years, we’ve made this tool publicly accessible for anyone to gain more insight into how people are using Search to find information. Google Trends is the largest publicly available data set, using anonymized search interest across different geographies to highlight trending topics, questions and societal shifts. You can think of it as a window into what the world is searching for on the web.

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Transparency for website creators

When it comes to the open web, we also invest heavily in helping site owners, publishers, businesses, creators and others succeed and get discovered on Search. At Google Search Central, creators can get expert advice from experienced webmasters, view over 1000+ educational videos, learn best practices for web development and discover many more tips to maximize their reach on Search. 

Every day, we make changes to make Search work better -- some small, some large. We work hard to give site owners and content producers ample notice and advice about changes where there’s actionable information they can use. While we strive to provide as much information as we can, we also have a responsibility to protect the integrity of our results and keep results as clean as possible from search spam.  That’s why, although we share a lot of information about Search updates, we can’t share every detail. Otherwise, bad actors would have the information they need to evade the protections we’ve put in place against deceptive, low-quality content.

Over the last two decades, Google Search has evolved tremendously, but one thing remains core to how we operate: transparency about our approach and commitment to providing universally accessible information to all. Explore our newly refreshed website to discover more as we continue to evolve.


Source: Search


Learn more – and get more – from Search

When you search for information on Google, you’re probably accustomed to seeing a lot of relevant results in a fraction of a second. But maybe you’ve found yourself wondering how Google connected those results to the words you typed, especially if you didn’t get exactly what you were expecting to find. 


Now, there’s a quick and easy way to see useful context about how Google returned results for your query, and to find helpful tips to get more out of Google Search. Starting today, when you visit an About This Result panel — the three dots next to most results — you’ll get even more information about your results to help you make sense of the information and figure out which result will be most useful.

Screenshot of a Google search bar with the query “how to cook fish in the oven.” Below, a screenshot of an About This Result panel for a result for this query, including information about the source as well as factors (like search terms, language, and location) that connected the result to the search.

Relevant, useful results

With the vast amount of information available on the web, it would be nearly impossible to find what you need without some help sorting through it. Google’s Search systems are designed to do just that: sort through hundreds of billions of webpages to find the most relevant and reliable results, and present them in a helpful way. 


The way Google determines what is relevant and reliable information for a given query is based on a lot of different factors. While it can seem complex, some of these fundamental concepts are actually quite simple, and can be useful for people to understand when they start searching.


Starting today, About This Result will show searchers information about some of these most important factors used by Google Search to connect results to their queries. Because just as these factors help Google decide if a result may be relevant, they may also help people decide what result is useful for them.

Screenshot of a Google search bar with the query “get the shot.” Below, a screenshot of an About This Result panel for a result for this query, including information about the source as well as factors (like search terms, language, and location) that connected the result to the search.

We already give some visual indications of some of these relevance factors on the results page, but we’re now bringing this context to the About This Result panel, so people can easily evaluate whether a result might be the one they’re looking for. Here are some of the factors that you’ll see:

  • Matching keywords: A simple, but important, factor Google uses to determine if information is relevant is when a webpage contains the same keywords as your search. 
  • Related terms: Google also looks for terms that our systems determined are related to the words in your query. If you search “how to cook fish in the oven,” we’ll also look for pages that have related terms like “bake” and “recipe.” 
  • Looking at links: When other pages link to a page using similar words as your query, that page might be relevant to your search. It can also be a helpful indicator of whether online content creators tend to regard the page as useful for that topic.
  • Local relevance: Our systems also look at factors like the language you’re using to search as well as your country and location, to deliver content relevant for your area. For example, if you search "what day is trash pickup?,” it’s helpful to get results that are applicable to your city or state.

Get the most out of your search

Sometimes, the results you see in Search might not be quite what you’re looking for. 


Now, the About This Result panel will also spotlight useful search tips to help Google better understand what you’re trying to find. The panel will show you search techniques or settings you can use to modify your search to get the results you’re after. 


For example, if you usually search in English, but want to find results in a different language, or from a different region, About This Result makes it even easier to adjust your settings. 


You may even want to adjust your search. Imagine you search for “best jogging shoes.” While it’s usually helpful for Google to return results about related concepts, in this case “running shoes,” you’re really after shoes that are optimized for jogging.

A phone screen shows the About This Result panel for the query "Best Jogging Shoes." The image scrolls over the panel, and shows a search tip that pops up suggesting a modification to the search to get different results.

About This Result will show you tips for how you can get to what you really wanted. For example, you can put quotes around a word or phrase to get results that mention those words exactly, or use a minus sign to exclude certain words from your search. 


This new tool is another helpful way to get more context about the results you’re seeing on Search. From being able to quickly check information about a source via About This Result to getting helpful notices if we feel results aren’t particularly relevant or if they’re rapidly changing, this set of features aims to help you find what you’re looking for and also be equipped to better evaluate the information that you find. This expansion of About This Result is rolling out in English in the U.S. to start, and we look forward to bringing this and other related features to more people in the coming months.

Source: Search


Top questions you ask Google about privacy across our products

“Hey Google, I have some questions…” 

Privacy and security is personal. It means different things to different people, but our commitment is the same to everyone who uses our products: we will keep your personal information private, safe, and secure. We think everyone should be in the know about what data is collected, how their information is used, and most importantly, how they control the data they share with us.

Here are some of the top questions that people commonly ask us:

Q. Is Google Assistant recording everything I say?

No, it isn’t.

Google Assistant is designed to wait in standby mode until it is activated, like when you say, "Hey Google" or "Ok Google". In standby mode, it processes short snippets of audio (a few seconds) to detect an activation (such as “Ok Google”). If no activation is detected, then those audio snippets won’t be sent or saved to Google. When an activation is detected, the Assistant comes out of standby mode to fulfill your request. The status indicator on your device lets you know when the Assistant is activated. And when it’s in standby mode, the Assistant won’t send what you are saying to Google or anyone else. To help keep you in control, we're constantly working to make the Assistant better at reducing unintended activations.

To better tailor Google Assistant to your environment, you can now adjust how sensitive your Assistant is to the activation phrase (like 'Hey Google') through the Google Home app for smart speakers and smart displays. We also provide controls to turn off cameras and mics, and when they’re active we’ll provide a clear visual indicator (like flashing dots on top of your device).

Deleting your Google Assistant activity is easy, by simply using your voice. Just say something like, “Hey Google, delete this week’s activity”, or “Hey Google, delete my last conversation”, and Google Assistant will delete your Assistant activity. This will reflect on your My Activity page, and you can also use this page to review and delete activity across the Google products you use. And if you have people coming over, you can also activate a “Guest Mode” on Google Assistant – Just say, “Hey Google, turn on Guest Mode,” and your Google Assistant interactions will not be saved to your account. 

Q. How does Google decide what ads it shows me? How can I control this?

The Ads you see can be based on a number of things, such as your previous searches, the sites you visit, ads clicked, and more.

For example, you may discover that you are seeing a camera ad because you’ve searched for cameras, visited photography websites or clicked on ads for cameras before. The 'Why this ad?' feature helps you understand why you are seeing a given ad. 

Data helps us personalise ads so that they're more useful to you, but we never use the content of your emails or documents, or sensitive information like health, race, religion or sexual orientation, to tailor ads to you.

It is also easy to personalize the kinds of ads that are shown to you, or even disable ads personalization completely. Visit your Ad Settings page.

Q. Are you building a profile of my personal information across your products, for targeting ads?

We do not sell your personal information — not to advertisers, not to anyone. And we don’t use information in apps where you primarily store personal content — such as Gmail, Drive, Calendar and Photos — for advertising purposes.

We use information to improve our products and services for you and for everyone. And we use anonymous, aggregated data to do so.

A small subset of information may be used to serve you relevant ads (for things you may actually want to hear about), but only with your consent. You can always turn these settings off.

It is also important to note that you can use most of Google’s products completely anonymously, without logging in -- you can Search in incognito mode, or clear your search history; you can watch YouTube videos and use Maps. However, when you share your data with us we can create a better experience with our products based on the information shared with us.

Q. Are you reading my emails to sell ads?

We do not scan or read your Gmail messages to show you ads. 

In fact, we have a host of products like Gmail, Drive and Photos that are  designed to store your personal content, and this content is never used to show ads. When you use your personal Google account and open the promotions or social tabs in Gmail, you'll see ads that were selected to be the most useful and relevant for you. The process of selecting and showing personalized ads in Gmail is fully automated. The ads you see in Gmail are based on data associated with your Google Account such as your activity in other Google services such as YouTube or Search, which could affect the types of ads that you see in Gmail. To remember which ads you've dismissed, avoid showing you the same ads, and show you ads you may like better, we save your past ad interactions, like which ads you've clicked or dismissed. Google does not use keywords or messages in your inbox to show you ads – nobody reads your email in order to show you ads.

Also, if you have a work or school account, you will never be shown ads in Gmail.

You can adjust your ad settings anytime. Learn more about Gmail ads.

Q. Why do you need location information on Maps?

If you want to get from A to B, it’s quicker to have your phone tell us where you are, than to have you figure out your address or location. Location information helps in many other ways too, like helping us figure out how busy traffic is. If you choose to enable location sharing, your phone will send anonymous bits of information back to Google. This is combined with anonymous data from people around you to recognise traffic patterns.

This only happens for people who turn location history on. It is off by default. If you turn it on, but then change your mind, you can visit Your Data in Maps -- a single place for people to manage Google account location settings.

Q. What information does Google know about me? How do I control it?

You can see a summary of what Google services you use and the data saved in your account from your Google Dashboard. There are also powerful privacy controls like Activity Controls and Ad Settings, which allow you to switch the collection and use of data on or off to decide how all of Google can work better for you.

We’ve made it easier for you to make decisions about your data directly within the Google services you use every day. For example, without ever leaving Search, you can review and delete your recent search activity, get quick access to relevant privacy controls from your Google Account, and learn more about how Search works with your data. You can quickly access these controls in Search, Maps, and the Assistant.

Privacy features and controls have always been built into our services, and we’re continuously working to make it even easier to control and manage your privacy and security. But we know that the web is a constantly evolving space, where new threats and bad actors will unfortunately emerge. There will always be more work to be done, and safeguarding people who use our products and services every day will remain our focus. 

For more on how we keep you and your information private, safe and secure visit the Google Safety Center.

Posted by the Google India Team

Improving Search to better protect people from harassment

Over the past two decades of building Google Search, we’ve continued to improve and refine our ability to provide the highest quality results for the billions of queries we see every day. Our core principles guide every improvement, as we constantly update Search to work better for you. One area we’d like to shed more light on is how we balance maximizing access to information with the responsibility to protect people from online harassment.


We design our ranking systems to surface high quality results for as many queries as possible, but some types of queries are more susceptible to bad actors and require specialized solutions. One such example is websites that employ exploitative removals practices. These are sites that require payment to remove content, and since 2018 we’ve had a policy that enables people to request removal of pages with information about them from our results. 


Beyond removing these pages from appearing in Google Search, we also used these removals as a demotion signal in Search, so that sites that have these exploitative practices rank lower in results. This solution leads the industry, and is effective in helping people who are victims of harassment from these sites. 


However, we found that there are some extraordinary cases of repeated harassment. The New York Times highlighted one such case, and shed light on some limitations of our approach.


To help people who are dealing with extraordinary cases of repeated harassment, we’re implementing an improvement to our approach to further protect known victims. Now, once someone has requested a removal from one site with predatory practices, we will automatically apply ranking protections to help prevent content from other similar low quality sites appearing in search results for people’s names. We’re also looking to expand these protections further, as part of our ongoing work in this space.


This change was inspired by a similar approach we’ve taken with victims of non-consensual explicit content, commonly known as revenge porn. While no solution is perfect, our evaluations show that these changes meaningfully improve the quality of our results.


Over the years of building Search, our approach has remained consistent: We take examples of queries where we’re not doing the best job in providing high quality results, and look for ways to make improvements to our algorithms. In this way, we don’t “fix” individual queries, since they’re often a symptom of a class of problems that affect many different queries. Our ability to address issues continues to lead the industry, and we’ve deployed advanced technology, tools and quality signals over the last two decades, making Search work better every day.


Search is never a solved problem, and there are always new challenges we face as the web and the world change. We’re committed to listening to feedback and looking for ways to improve the quality of our results.


Source: Search


Catch all the big plays with sports web stories

Aren’t able to catch the game and watch your favorite team live? We've all been there before. But now, when you come to Google looking for the latest updates on your favorite team or game scores from around the league, with Google Web Stories you can also instantly catch up on the big moments and in-game action you might have missed. And with the start of UEFA EURO 2020 just around the corner, football fans in countries across Europe, Africa and Asia can also get in on the action — just search for your team or the name of the tournament. 


Web Stories is an online tappable storybook curated with videos, GIFs and images, bringing you real-time, in-game sports highlights easily accessible from Google Search. Through collaborations with sports leagues and broadcasters from around the world, you can quickly catch up on what you have missed, or re-watch key plays in just a few taps.  You can already find these Web Stories for some of the world’s most popular sports leagues including baseball, basketball, cricket, golf, hockey and now football. With the addition of more leagues and broadcasters in the coming months, soon you’ll have access to even more great sports content.


Screen recording of someone viewing an MLB Web Story through Search

Major League Baseball was one of the earliest adopters of Web Stories, launching in time for the 2019 Postseason and expanding ever since. This season, MLB Game Stories are available globally for every game, in both English and Spanish. Fans in different countries can now catch up on baseball highlights from their devices within one to two minutes of the play happening on the field. The end result: fans are connected to the information they’re looking for through unparalleled access to real-time content and our partners expand their reach -- talk about a home run! 

Screenshot of a MLB Web Story in Spanish

MLB Web Stories are available in Spanish too!

We are excited to be rolling this feature across select countries for UEFA EURO 2020 and can't wait to continue to expand. So whether you want to see every game-defining play that led to your team’s win, or begrudgingly try to understand how your team could have possibly lost to their biggest rivals, Web Stories can connect you to all the action on Search.

Source: Search


New tools to support vaccine access and distribution

While over half of U.S. adults are fully vaccinated, vaccine uptake is slowing across the country. Research shows a variety of factors are preventing people from getting vaccinated — from physical access issues, like transportation challenges and not being able to take time off work, to concerns about safety and side effects. 

To help public health officials and researchers in the U.S. reach people facing these challenges, we’re introducing new tools to better understand the vaccination needs of a community. This builds on our work of providing data, insights and tools to public health, epidemiologists, researchers and policymakers since the early days of the pandemic. 

Equitable access to vaccinations 

For some people getting vaccinated is as simple as walking a few blocks to their local pharmacy. For others, it may be much more difficult and involve a long drive or navigating public transit. If public health officials, researchers and healthcare providers can identify areas where vaccination sites are inaccessible or hard to reach, they may be able to implement measures like pop-up vaccine sites or transportation support like ride vouchers.  

Our COVID-19 Vaccination Access Dataset, which is available to the public today, calculates travel time to vaccination sites to identify areas where it may be difficult to reach a site whether someone is walking, driving or taking public transportation. We prepared this dataset using Google Maps Platform Directions API, the same API that powers navigation in Google Maps. This dataset does not contain any user data.

This dataset will help power a new Vaccine Equity Plannerdashboard from Ariadne Labs, a joint center for health systems innovation at Brigham & Women’s Hospital and the Harvard T.H. Chan School of Public Health, and  Boston Children’s Hospital, the primary pediatric teaching affiliate of Harvard Medical School. . This dashboard integrates our dataset with data from other organizations, such as the CDC’s social vulnerability index, to identify “vaccine deserts,” or areas where people have little or no convenient access to a vaccine site, to inform interventions such as pop-up clinics or new sites. 

Vaccine Equity Planner dashboard for New York and Mississippi

Vaccine Equity Planner dashboard for New York and Mississippi.   

Understanding vaccine information needs 

Public health organizations have been the go-to sources for authoritative information throughout the pandemic, and have provided educational campaigns about the safety, efficacy and availability of vaccines. We’ve heard from public health organizations and researchers that they want access to localized and timely data about what information their communities are seeking so they can tailor their communication to people not yet vaccinated. 

In the coming weeks, we’ll introduce a COVID-19 Vaccination Search Insights tool to help public health officials and researchers explore vaccine-related concerns and the information needs of local communities. The tool will show trends representing the relative search interests across three search categories: all vaccine information, intent to get vaccinated (such as eligibility, availability and sites), and safety and side effects. Insights will be provided at the county and zip code level and updated weekly.  

The trends are based on aggregate and anonymized Google Search data so that no user information is included. The process to anonymize the COVID-19 Vaccination Search Insights is powered by differential privacy, a technique that adds noise to the data to provide privacy guarantees while preserving the overall quality of the data. The data can be compared across different regions and over time, without sharing the absolute number of queries in any given area. 

Both tools will initially be available in English and for the U.S. As we get more feedback from public health organizations, researchers, and the community at large, we’ll evaluate expanding these tools internationally.

With these insights, we hope that public health organizations and healthcare providers can more easily and effectively reach their communities. Google will continue to do its part by providing timely and accurate vaccine information and appointment availability to people in Search and supporting organizations focused on vaccine equity. 

Source: Search