On August 11, 1973, there was a party at 1520 Sedgwick Avenue in the Bronx—and four decades later, we’re still talking about it. Today’s Google Doodle celebrates the 44th anniversary of that party, which is widely credited as the birth of the Hip Hop movement.

To learn more about the Doodle and the movement that inspired it, the Keyword team chatted with three of the Googlers behind the Doodle—Kevin Burke, Ryan Germick and Perla Campos. We also talked with two legendary hip hop pioneers who served as close partners in the project: Fab 5 Freddy, former host of “Yo! MTV Raps” and narrator of the Doodle, and Cey Adams, visual artist and founding creative director of Def Jam records, who designed the Doodle logo image that you see on the homepage today. Here’s what they had to say.

Keyword: How did you come up with the idea for this Doodle?

OK, so people were into the idea. But Hip Hop is such a big topic. How did you decide what to focus on?

Perla: From the beginning, we were thinking big. I mean, Hip Hop touches so many parts of culture but a lot of people don’t know much about its origins. So, we anchored the Doodle to the birth of Hip Hop, and wanted to celebrate the people who pioneered the movement. We hope to give them the voice and the recognition they deserve, which is what Doodles are all about—shining light on times of history that maybe you didn’t know about.

Kevin: It all started with DJ Kool Herc, an 18-year old Jamaican DJ in the Bronx. He and his sister threw a party in August 1973, and when he DJ’d the party, he used two turntables to extend the instrumental break in the music where people did their craziest dance moves (that’s actually how “break” dancing got its name!). And the Hip Hop movement was born.

Ryan: With each Doodle, we try to touch a different part of the human experience. But we hadn’t yet touched on a massive part of U.S. and global culture—Hip Hop. And by bringing in elements like “Achievements,” we can also make it about the real people behind the Hip Hop movement.

Speaking of the real people … Fab and Cey, how did you feel when you first heard about this project?

Cey: Everybody on this project was so excited to be a part of it, which made me excited too. I could add an authentic point of view and represent all the people who helped start the movement, even the ones who are no longer here. The project is rooted in honoring the past.

The Doodle pays homage to many early pioneers of Hip Hop. How did you decide who to include?

Perla: We started with a big list of people and narrowed it down based on a ton of research and conversations with close partners versed in all things Hip Hop—like Lyor Cohen, current head of YouTube music and a legend in the music industry who has signed some of the greatest Hip Hop artists ever. We also wanted to make sure we represented the diversity in Hip Hop and featured the women who were a huge part of the early days but often aren’t talked about.

Kevin: Part of the Doodle is a “record crate” that has legendary samples you can listen to. You’ve probably heard these samples in a Jay-Z or Kanye West song but few people know who actually created them. Perla and I were in tears one day because we added a bunch of fresh beats from our childhood—the samples behind the Puff Daddy, Tupac and Notorious B.I.G. songs we loved growing up. We were totally going down memory lane.

How does this compare to other Doodles?

Ryan: There’s a lot that went into figuring out what bitrate of audio you needed to scratch records, how to sync up the beats correctly, and the complexities around animations were firsts for us. We’re always trying to one-up ourselves, to exceed the expectations of people who love our Doodles. This one represented all the things Doodles are good at: storytelling, interactivity and education.

How did you get into Hip Hop? What’s your earliest memory of Hip Hop?

Ryan: Hip Hop was part of the fabric of my upbringing. I grew up in suburban Indiana—in an environment dramatically different from the Bronx where Hip Hop was born—but as soon as we got cable, I started watching “Yo! MTV Raps.” One of the most exciting things about working on this Doodle was that we got to collaborate with people like Fab 5 Freddy and Prince Paul, one of my all-time favorite hip hop producers.

Cey: One of my earliest memories is when I went to the Jamaica Armory to see Grandmaster Flash and the Furious Five. I realized that Hip Hop belonged to us—it was music for myself and my friends, something that nobody could take away from us.

Fab: The guys who wanted to be DJs and rappers had this sense of wonder and energy about them. They were like engineers in the way they worked with their sound systems—the cables, the speakers, the amps. Those DJs were a bunch of smart cats figuring out something that was advanced and revolutionary during that time. I felt comfortable around them during a time when there was rough stuff going on in the streets.

How do you view the evolution of Hip Hop over the last 44 years? Where is it going?

Cey, you’ve worked as an artist for decades, across a huge variety of mediums. What was it like to design something for the Google homepage?

What do you hope the audience gets from this Doodle?

Ryan: I hope people can cut through some of the negative stereotypes associated with Hip Hop —it’s not without its shortcomings but it’s such an important part of our culture. The Bronx was not an easy place to grow up in the 70’s, but such a vibrant culture was born out of it.

Cey: I want people to get a Hip Hop education, and to understand that the music, the art, the dance, the fashion, it’s all part of a collective lifestyle of people who wanted to change their circumstances. And it will always be there—and will continue to spread around the world—because there’s always some young person who wants to change their circumstances.

Fab: For those who have have grown up with this, they’re gonna be amazed to see such a huge part of their lives acknowledged. I want people to see that Hip Hop affects everybody, not just youth culture. It continues to be important, relevant and alive. And it’s happening in every corner of the globe.

Kevin: I love that we’re celebrating a party—people dancing and performing, there’s something really positive about that.

On August 11, 1973, there was a party at 1520 Sedgwick Avenue in the Bronx—and four decades later, we’re still talking about it. Today’s Google Doodle celebrates the 44th anniversary of that party, which is widely credited as the birth of the Hip Hop movement.

To learn more about the Doodle and the movement that inspired it, the Keyword team chatted with three of the Googlers behind the Doodle—Kevin Burke, Ryan Germick and Perla Campos. We also talked with two legendary hip hop pioneers who served as close partners in the project: Fab 5 Freddy, former host of “Yo! MTV Raps” and narrator of the Doodle, and Cey Adams, visual artist and founding creative director of Def Jam records, who designed the Doodle logo mage that you see on the homepage today. Here’s what they had to say.

Keyword: How did you come up with the idea for this Doodle?

OK, so people were into the idea. But Hip Hop is such a big topic. How did you decide what to focus on?

Perla: From the beginning, we were thinking big. I mean, Hip Hop touches so many parts of culture but a lot of people don’t know much about its origins. So, we anchored the Doodle to the birth of Hip Hop, and wanted to celebrate the people who pioneered the movement. We hope to give them the voice and the recognition they deserve, which is what Doodles are all about—shining light on times of history that maybe you didn’t know about.

Kevin: It all started with DJ Kool Herc, an 18-year old Jamaican DJ in the Bronx. He and his sister threw a party in August 1973, and when he DJ’d the party, he used two turntables to extend the instrumental break in the music where people did their craziest dance moves (that’s actually how “break” dancing got its name!). And the Hip Hop movement was born.

Ryan: With each Doodle, we try to touch a different part of the human experience. But we hadn’t yet touched on a massive part of U.S. and global culture—Hip Hop. And by bringing in elements like “Achievements,” we can also make it about the real people behind the Hip Hop movement.

Speaking of the real people … Fab and Cey, how did you feel when you first heard about this project?

Cey: Everybody on this project was so excited to be a part of it, which made me excited too. I could add an authentic point of view and represent all the people who helped start the movement, even the ones who are no longer here. The project is rooted in honoring the past.

The Doodle pays homage to many early pioneers of Hip Hop. How did you decide who to include?

Perla: We started with a big list of people and narrowed it down based on a ton of research and conversations with close partners versed in all things Hip Hop—like Lyor Cohen, current head of YouTube music and a legend in the music industry who has signed some of the greatest Hip Hop artists ever. We also wanted to make sure we represented the diversity in Hip Hop and featured the women who were a huge part of the early days but often aren’t talked about.

Kevin: Part of the Doodle is a “record crate” that has legendary samples you can listen to. You’ve probably heard these samples in a Jay-Z or Kanye West song but few people know who actually created them. Perla and I were in tears one day because we added a bunch of fresh beats from our childhood—the samples behind the Puff Daddy, Tupac and Notorious B.I.G. songs we loved growing up. We were totally going down memory lane.

How does this compare to other Doodles?

Ryan: There’s a lot that went into figuring out what bitrate of audio you needed to scratch records, how to sync up the beats correctly, and the complexities around animations were firsts for us. We’re always trying to one-up ourselves, to exceed the expectations of people who love our Doodles. This one represented all the things Doodles are good at: storytelling, interactivity and education.

How did you get into Hip Hop? What’s your earliest memory of Hip Hop?

Ryan: Hip Hop was part of the fabric of my upbringing. I grew up in suburban Indiana—in an environment dramatically different from the Bronx where Hip Hop was born—but as soon as we got cable, I started watching “Yo! MTV Raps.” One of the most exciting things about working on this Doodle was that we got to collaborate with people like Fab 5 Freddy and Prince Paul, one of my all-time favorite hip hop producers.

Cey: One of my earliest memories is when I went to the Jamaica Armory to see Grandmaster Flash and the Furious Five. I realized that Hip Hop belonged to us—it was music for myself and my friends, something that nobody could take away from us.

Fab: The guys who wanted to be DJs and rappers had this sense of wonder and energy about them. They were like engineers in the way they worked with their sound systems—the cables, the speakers, the amps. Those DJs were a bunch of smart cats figuring out something that was advanced and revolutionary during that time. I felt comfortable around them during a time when there was rough stuff going on in the streets.

How do you view the evolution of Hip Hop over the last 44 years? Where is it going?

Cey, you’ve worked as an artist for decades, across a huge variety of mediums. What was it like to design something for the Google homepage?

What do you hope the audience gets from this Doodle?

Ryan: I hope people can cut through some of the negative stereotypes associated with Hip Hop —it’s not without its shortcomings but it’s such an important part of our culture. The Bronx was not an easy place to grow up in the 70’s, but such a vibrant culture was born out of it.

Cey: I want people to get a Hip Hop education, and to understand that the music, the art, the dance, the fashion, it’s all part of a collective lifestyle of people who wanted to change their circumstances. And it will always be there—and will continue to spread around the world—because there’s always some young person who wants to change their circumstances.

Fab: For those who have have grown up with this, they’re gonna be amazed to see such a huge part of their lives acknowledged. I want people to see that Hip Hop affects everybody, not just youth culture. It continues to be important, relevant and alive. And it’s happening in every corner of the globe.

Kevin: I love that we’re celebrating a party—people dancing and performing, there’s something really positive about that.