Tag Archives: Google Search

Searching for style: trending fashion searches in 2019

Searching for fashion inspiration never goes out of style, and in 2019, people were busy investigating all the latest trends. For our annual Year in Search, we looked not only at the people, places and moments that made the year unique, but also the style icons and lewks that set 2019 apart.

Check out some of your favorite searches for celebs, red carpet get-ups, signature styles and fashion how-tos that trended this year.

Top Trending Celeb “Style” Searches

  1. Billie Eilish

  2. Audrey Hepburn

  3. Ariana Grande

  4. Kylie Jenner

  5. Amal Clooney

  6. Shia LaBeouf

  7. Cam Newton

Top Trending “Style” Searches

  1. Camp 

  2. E Girl

  3. E Boy

  4. Steampunk

  5. Harajuku

  6. Preppy

  7. Yankii

  8. Vintage

  9. VSCO

  10. Emo

Top Trending Red Carpet Searches

  1. Billy Porter

  2. Cardi B

  3. Lady Gaga

  4. Amy Schumer husband

  5. Jenny McCarthy

  6. BTS Grammy

  7. Caitlyn Jenner

  8. Richard Madden Golden Globes

  9. Brie Larson

  10. Brienne of Tarth

Top Trending “How to wear” Searches

  1. How to wear a beret

  2. How to wear a flannel

  3. How to wear duck boots

  4. How to wear an infinity scarf

  5. How to wear booties with jeans

  6. How to wear suspenders

  7. How to wear beanies

  8. How to wear a jean jacket

  9. How to wear a fanny pack

  10. How to wear a headband

Top Trending Female Celeb Looks

  1. Tana Mongeau Coachella outfit
  2. Serena Williams outfit
  3. Cardi B Grammy outfit
  4. Katy Perry Ursula outfit
  5. Josie Canseco outfit
  6. Cardi B yellow outfit
  7. Miley Cyrus Coachella outfit
  8. Kelly Clarkson outfit on The Voice
  9. Billie Eilish outfit
  10. Beyonce Formation outfit

Top Trending Male Celeb Looks 

  1. Cam Newton outfit
  2. Gardner Minshew outfit
  3. Lil Wayne outfit
  4. Devin Bush outfit
  5. The Rock fanny pack outfit
  6. James Charles Coachella outfit
  7. James Charles Met Gala outfit
  8. Drake Million Dollar outfit
  9. Brad Calipari outfit 

Here’s to closing out 2019 in style, and looking (fashion-)forward to 2020.

Source: Search


Searching for style: trending fashion searches in 2019

Searching for fashion inspiration never goes out of style, and in 2019, people were busy investigating all the latest trends. For our annual Year in Search, we looked not only at the people, places and moments that made the year unique, but also the style icons and lewks that set 2019 apart.

Check out some of your favorite searches for celebs, red carpet get-ups, signature styles and fashion how-tos that trended this year.

Top Trending Celeb “Style” Searches

  1. Billie Eilish

  2. Audrey Hepburn

  3. Ariana Grande

  4. Kylie Jenner

  5. Amal Clooney

  6. Shia LaBeouf

  7. Cam Newton

Top Trending “Style” Searches

  1. Camp 

  2. E Girl

  3. E Boy

  4. Steampunk

  5. Harajuku

  6. Preppy

  7. Yankii

  8. Vintage

  9. VSCO

  10. Emo

Top Trending Red Carpet Searches

  1. Billy Porter

  2. Cardi B

  3. Lady Gaga

  4. Amy Schumer husband

  5. Jenny McCarthy

  6. BTS Grammy

  7. Caitlyn Jenner

  8. Richard Madden Golden Globes

  9. Brie Larson

  10. Brienne of Tarth

Top Trending “How to wear” Searches

  1. How to wear a beret

  2. How to wear a flannel

  3. How to wear duck boots

  4. How to wear an infinity scarf

  5. How to wear booties with jeans

  6. How to wear suspenders

  7. How to wear beanies

  8. How to wear a jean jacket

  9. How to wear a fanny pack

  10. How to wear a headband

Top Trending Female Celeb Looks

  1. Tana Mongeau Coachella outfit
  2. Serena Williams outfit
  3. Cardi B Grammy outfit
  4. Katy Perry Ursula outfit
  5. Josie Canseco outfit
  6. Cardi B yellow outfit
  7. Miley Cyrus Coachella outfit
  8. Kelly Clarkson outfit on The Voice
  9. Billie Eilish outfit
  10. Beyonce Formation outfit

Top Trending Male Celeb Looks 

  1. Cam Newton outfit
  2. Gardner Minshew outfit
  3. Lil Wayne outfit
  4. Devin Bush outfit
  5. The Rock fanny pack outfit
  6. James Charles Coachella outfit
  7. James Charles Met Gala outfit
  8. Drake Million Dollar outfit
  9. Brad Calipari outfit 

Here’s to closing out 2019 in style, and looking (fashion-)forward to 2020.

Source: Search


Screen surfers, unite: 2019 TV and movie Search trends

Whether you get your entertainment in the theater or on the couch, Year in Search captured the movies and TV shows that we couldn’t stop watching—and searching. 

A variety of categories that kept us glued to screens everywhere. For more, you can explore the global and country-specific lists here.

Movies

The big screen felt even bigger this year thanks to the release of several blockbuster films that made us laugh, cry and crave adventure. Here are the top trending movies in the U.S. this year. 


Action and Adventure

  1. Avengers Endgame

  2. Captain Marvel

  3. Aquaman

  4. John Wick 3

  5. Dark Phoenix

  6. Spider Man Far From Home

  7. Midway

  8. Bumblebee

  9. Hobbs and Shaw

  10. Alita Battle Angel

Comedies

  1. Isn't It Romantic

  2. Little

  3. Playing with Fire

  4. Good Boys

  5. Jojo Rabbit

  6. Booksmart

  7. Fighting with my Family

  8. Zombieland 2

  9. Blinded by the Light

  10. Late Night

Dramas

  1. Once Upon A Time in Hollywood

  2. Hustlers

  3. Green Book

  4. The Upside

  5. Rocketman

  6. Bohemian Rhapsody

  7. Brightburn

  8. Breakthrough

  9. The Mule

  10. Ad Astra

Family 

  1. Toy Story 4

  2. Lion King

  3. Frozen 2

  4. Aladdin

  5. Detective Pikachu

  6. Descendants 3

  7. Dragon Ball Super Broly

  8. The Art of Racing in the Rain

  9. Dumbo

  10. Missing Link

Thrillers

  1. Joker

  2. IT Chapter Two

  3. Midsommar

  4. Scary Stories to Tell in the Dark

  5. Us

  6. Pet Sematary

  7. Glass

  8. The Intruder 

  9. Crawl

  10. Cold Pursuit

Romance 

  1. Five Feet Apart

  2. Last Christmas

  3. A Star is Born

  4. What Men Want

  5. After

  6. Second Act

  7. Downton Abbey

  8. The Sun is also a Star

  9. Always Be My Maybe

  10. If Beale Street Could Talk

TV Shows 

What shows kept you on the couch this year? New TV series like “Euphoria” and returning favorites like “Game of Thrones” had us staying in and binge-watching. Here are the top trending TV shows across several genres in the U.S.


Comedies 

  1. Dead to Me

  2. The Boys

  3. Rick and Morty Season 4

  4. Victorious

  5. Fleabag

Dramas 

  1. When They See Us

  2. Chernobyl

  3. Euphoria

  4. Surviving R. Kelly

  5. Russian Doll

Sci-Fi/Fantasy

  1. Game of Thrones

  2. Strangers Things

  3. The Mandalorian

  4. Umbrella Academy

  5. Carnival Row

Reality TV 

  1. Jeopardy

  2. Paradise Hotel

  3. Temptation Island

  4. Double Shot at Love

  5. Dog the Bounty Hunter

Source: Search


Screen surfers, unite: 2019 TV and movie Search trends

Whether you get your entertainment in the theater or on the couch, Year in Search captured the movies and TV shows that we couldn’t stop watching—and searching. 

A variety of categories that kept us glued to screens everywhere. For more, you can explore the global and country-specific lists here.

Movies

The big screen felt even bigger this year thanks to the release of several blockbuster films that made us laugh, cry and crave adventure. Here are the top trending movies in the U.S. this year. 


Action and Adventure

  1. Avengers Endgame

  2. Captain Marvel

  3. Aquaman

  4. John Wick 3

  5. Dark Phoenix

  6. Spider Man Far From Home

  7. Midway

  8. Bumblebee

  9. Hobbs and Shaw

  10. Alita Battle Angel

Comedies

  1. Isn't It Romantic

  2. Little

  3. Playing with Fire

  4. Good Boys

  5. Jojo Rabbit

  6. Booksmart

  7. Fighting with my Family

  8. Zombieland 2

  9. Blinded by the Light

  10. Late Night

Dramas

  1. Once Upon A Time in Hollywood

  2. Hustlers

  3. Green Book

  4. The Upside

  5. Rocketman

  6. Bohemian Rhapsody

  7. Brightburn

  8. Breakthrough

  9. The Mule

  10. Ad Astra

Family 

  1. Toy Story 4

  2. Lion King

  3. Frozen 2

  4. Aladdin

  5. Detective Pikachu

  6. Descendants 3

  7. Dragon Ball Super Broly

  8. The Art of Racing in the Rain

  9. Dumbo

  10. Missing Link

Thrillers

  1. Joker

  2. IT Chapter Two

  3. Midsommar

  4. Scary Stories to Tell in the Dark

  5. Us

  6. Pet Sematary

  7. Glass

  8. The Intruder 

  9. Crawl

  10. Cold Pursuit

Romance 

  1. Five Feet Apart

  2. Last Christmas

  3. A Star is Born

  4. What Men Want

  5. After

  6. Second Act

  7. Downton Abbey

  8. The Sun is also a Star

  9. Always Be My Maybe

  10. If Beale Street Could Talk

TV Shows 

What shows kept you on the couch this year? New TV series like “Euphoria” and returning favorites like “Game of Thrones” had us staying in and binge-watching. Here are the top trending TV shows across several genres in the U.S.


Comedies 

  1. Dead to Me

  2. The Boys

  3. Rick and Morty Season 4

  4. Victorious

  5. Fleabag

Dramas 

  1. When They See Us

  2. Chernobyl

  3. Euphoria

  4. Surviving R. Kelly

  5. Russian Doll

Sci-Fi/Fantasy

  1. Game of Thrones

  2. Strangers Things

  3. The Mandalorian

  4. Umbrella Academy

  5. Carnival Row

Reality TV 

  1. Jeopardy

  2. Paradise Hotel

  3. Temptation Island

  4. Double Shot at Love

  5. Dog the Bounty Hunter

Source: Search


Smarter organization of top stories in Search

People come to Search for all types of information to help them form a better understanding of the world and the topics they care about most. We’ve continued to bring new improvements to Search to help people better orient themselves around a topic and easily explore related ideas, so they can more quickly go from having a question in mind to developing deeper understanding. Now, we’re using the latest in machine learning to bring this approach to top stories in Google Search, making it easier for people to dive into the most useful, timely articles available.

When you’re searching for information on a timely topic--a recent sports upset or the latest scientific breakthrough--you see a carousel of articles at the top of your Search results highlighting relevant news. Now, when there are multiple stories related to your search, we’ll also organize the results by story so it’s easier to understand what’s most relevant and you can make a more informed decision on which specific articles to explore. Within each story, the new structure will make more room for high-quality content--beyond just the most recent coverage--as well as more diverse sources, to bring more context and perspective to the day’s news.

For example, if you search for “NASA news,” you might see results grouped under the distinct news stories “NASA adds five companies to moon bid” and “NASA detects water vapor on Jupiter’s moon Europa,” along with additional results under “Also in the news.”

Nasa News


To power this new experience, we developed a new story-understanding technology to map the people, places and things involved in a news story, and then draw connections between them. This technology allows us to create distinct groups of news articles. To generate these groups, we use a variety of machine learning techniques including BERT models to examine the related articles and determine where one story ends and another begins. Our research has shown that clustering results into clearly-defined stories is critical in helping people easily navigate the results and identify the best content for their needs.

We’re now also featuring key information, such as notable quotes and related opinion pieces, in the top stories carousel within Search. These different content types provide people a more well-rounded view of a news story to help them decide which angle to explore more deeply. This change is part of a longer-term effort to expand the types of journalistic contributions we highlight to users in Search.

Titan Moon

Notable quotations can now appear in top stories results.

These updates are available starting today on mobile devices, beginning with people using English in the U.S. and rolling out to more languages and locations in the coming months. We hope these updates help people engage with the most relevant information and build a deeper understanding of the world around them.

Source: Search


We need a hero: 2019 in Search

In 2019, the world found heroes. 

We found heroes at the box office, where Avengers: Endgame was the top-trending movie around the world (in fact, “hero” was searched three times more than “villain” globally this year). We turned to real-life heroes in times of crisis, when searches for “how to become a first responder” hit an all-time high in the U.S. We cheered for them on the field, where Megan Rapinoe was one of the top trending athletes globally. And she was joined by other leading ladies: searches for “sheroes” increased by 150 percent and the “first female spacewalk” became a breakout trend worldwide. 

Thanks to all of our heroes for helping us soar into 2020. Explore more trending lists from the year at Google.com/2019. 

Source: Search


Then and now: a decade in Search

A new decade is right around the corner. As 2020 rapidly approaches, we’ve started reminiscing about the people, movies, songs and more that captivated us during the past 10 years. We took a look at 2010 data to explore what people were searching for at the beginning of the decade compared to the search trends topping the charts in 2019. Here are some 2010 trends that will give you all the feels.

People 

Justin Bieber’s first studio album, “My World 2.0,” debuted in March 19, 2010, and he became  the top trending musician that year. Bieber is trending again a decade later, but not for his music: This time he’s trending in the “weddings” category following his marriage to Hailey Baldwin.

Betty White was the oldest person to host “Saturday Night Live” in 2010. This year, Betty returned to top trends thanks to a movie role. She joined the cast of “Toy Story 4” as Bitey White, a friendly, hilarious toy tiger. 

Lebron James became a free agent in 2010 and announced on live television he would sign with the Miami Heat. He continues to make headlines, on and off the court, throughout the decade.

Musicians and songs

We took a look at the five top trending musicians or bands from each year since 2010. Here’s a glimpse at how we’ve seen searching for these artists change over the decade. (This does not include artists who didn’t make the top five Year in Search for each year.)

Top Trending Musicians Decade.gif

Click here to see the interactive chart.

And if visualizing these musical journeys isn’t making you nostalgic, remembering the top trending songs from 2010 will. We took a trip down memory lane and looked at the jams we were busy belting out (and searching for). 

  1. Pants on the Ground by Larry Platt

  2. Love the Way You Lie by Rhianna 

  3. Like a G6 by Far East Movement

  4. We Are The World by Artists for Haiti

  5. Bedrock by Young Money

  6. Bottoms Up by Brantley Gilbert

  7. Teenage Dream by Katy Perry

  8. Rude Boy by Rhianna 

  9. Hey Soul Sister by Train 

  10. Right Above It by Lil’ Wayne ft. Drake 

Movies and TV 

“Toy Story 3” premiered in 2010 nearly 11 years after its previous sequel, sending it to the top trending movies category that year in the U.S. The cast of familiar faces (and some new ones!) return in “Toy Story 4.” The fourth movie in the saga made the top trending list for movies in 2019. 

Tony Stark saved the day in “Iron Man 2” at the beginning of the decade. This year, he joined the cast of superheroes in “Avengers: Endgame,” which was the top trending movie globally.

“The Walking Dead” walked into the top trending TV shows list in 2010 with its  series premiere. The show didn’t make the top trending list this year, but searches for “the walking dead” spiked twice in the U.S. for the season nine finale and the season 10 premiere.

Source: Search


Year in Search 2019: Of massive moonshots and mega movies

Recapping the many trends that stoked our users’ imagination in 2019, here are the standout moments in Search across news, sporting events, personalities, movies, songs and more -- presenting our 2019 Year in Search recap.


The top 10 overall list of trending search terms this year reflected the country's excitement around events like the Cricket World Cup, the Lok Sabha elections, and the buzzing interest that surrounded the launch of Chandrayaan 2. Movies like Kabir Singh, Joker, and a double entry of Marvel’s blockbusters -- Avengers: Endgame and Captain Marvel -- also featured in the overall list.


In movies, the ones that spiked this year included a mix of musicals and action flicks. The Indian movies here included Gully Boy, Mission Mangal, and War. On the international front the list included the critically-acclaimed Joker and the two Marvel movies, which also turned out to be among the most searched queries overall.


Personalities that stood out this year included Abhinandan Varthaman, Lata Mangeshkar, and Yuvraj Singh, and we even saw a unique entry with the singing sensation that is Ranu Mondal. Sporting searches were dominated by the Cricket World Cup followed by the Pro Kabaddi League. Other international sporting spectacles like the Wimbledon, Copa América, and the tennis tournaments (including the Australian, French and US Open) were also highly searched.


In general news queries, searches were understandably dominated by the Lok Sabha Elections, Chandrayaan 2, and Article 370. The Maharashtra and Haryana state assembly elections were also highly searched. Rounding up the list were a mix of both local and global news moments such as the Pulwama attack, Cyclone Fani, the Ayodhya verdict, and the Amazon forest fire.


Among our ‘How to…’ searches, we saw a wide variety of queries ranging from “How to vote“ to “How to get Fastag” and even “How to select channels as per TRAI”. When it came to users looking to learn more and asking ‘What is…’, the top query was “What is Article 370?’. Other trending searches also included “What is howdy Modi?”, “What is DLS method in cricket?”, and “What is Article 15?”. And on local searches around ‘Near me…’, the top query was “Dance classes near me” followed by “Salons near me”. Interestingly, a pertinent entry in this particular list in 2019 was “Air quality Index near me”.  

View the complete 2019 India-specific lists and global trends in detail; and check out over a thousand global top-ten lists across pop culture, sports, music, politics, news, and more, from more than 75 countries.

Psh, think you can guess the top GIF expressions of 2019?

LOL. Yasss. SMH. The internet has long been where words (and of course, acronyms) solidify their place in the English language. But the web’s breakneck pace can make it difficult to totally grasp what phrases are becoming popular, or even what they mean. 


A great way to get a visual education in internet lingo is by looking at how people use GIFs. Because GIFs are only a few seconds long and live in digital form only, they usually embody one specific emotion or expression. We looked at anonymized trends from Tenor, Google’s GIF search engine, to identify the top trending GIF expressions people used in North America this year. Even though the Ron Swanson GIF didn't make it into the top ten, it pretty much sums up how we feel about the GIFs below.

1. “Psh”

Sure, it’s more of a sound than a word, but YouTuber Ed Bassmaster helped us communicate how excited we *weren’t* about things this year.

EdB.gif

2. “Oop”

Reality TV star Jasmine Masters invented the phrase heard ‘round the internet.

jasmineoop.gif

3. “Hustle”

This must be a sign that people picked up the pace this year (hopefully not while they were on scooters).

hustle.gif

4. “Oh man”

Clearly, plenty of people needed to express exasperation.

ohman.gif

5. “Peasant”

Perhaps “Game of Thrones” mania had something to do with this particular search term.

peasant.gif

6. “Dad joke”

Puns from Pops were tops non-stop.

dadjoke.gif

7. “No regrets”

Even poultry should live it up, amirite?

noregrets.gif

8. “Everything”

This year was EVERYTHING (and especially hyperbolic).

everythinggif.gif

9. “Beast”

Whatever it takes to get the job done, even if it involves claws and excess body hair.

beast.gif

10. “Not happy”

Ah yes, a timeless sentiment that held its own in 2019.

nothappy.gif

Go ahead, "GIF" one of these expressions a try for yourself!

Source: Search


Shopping on Google brings new features to connect more users to retailers

https://lh3.googleusercontent.com/ESxE2TPcnaVUmmvFIIEI2cOkZCZX3GMP5EFAkI-L1UBi3FyyXvyj499d1rdmAOBB2d8R2bCMP7FVQcXqZlcudkSAL_a1fReM32Emy7go42CHw49EYjoAWZjmnubNXeVNUrJHiWmW Surojit Chatterjee Vice President - Product Management Google Shopping
Last year we announced a new shopping experience on Search -- a frictionless way for Indian shoppers to discover new products on Google. We also enabled online merchants to list their products for free in the Merchant Center, along with auto feeds that made the process quick and easy.  

We’ve witnessed incredible momentum since then. Indian shoppers engage with this shopping experience more often, and for longer periods of time compared to other markets, and there are now over 200 million offers available on Google Shopping. Not only that, share of clicks on listings that direct to small and medium business websites have increased by 30 percent! We’re committed to helping small and medium sized businesses succeed in India and are excited to announce new tools to help them connect with shoppers, online and off.



Getting local stores online with Google My Business

Although online shopping in India continues to grow in popularity, about 96 percent of shopping still happens offline. Soon, any local retailer will be able to create an online store through Google My Business and connect with the millions of shoppers searching for their products online. When they post photos of their in-store products, they will automatically be surfaced as product listings on Search and in the Google Shopping tab. We’re excited to welcome the 20,000 local businesses that are already on Google My Business in India into the Shopping experience when it launches early next year. 

Shopping in Indian languages

The rate at which Indian language users are coming online cannot be overstated -- 9 out of every 10 new users coming online are Indian language users (largely using their mobile phones, from tier 2 and 3 cities.) And these users are searching online more than ever: at Google For India earlier this year, we announced that 20 percent of Search queries in India are in Hindi.

So we are glad to share that we are extending the power of Google Translate to the Shopping tab as well as the Shopping home page for Indian languages.



Hindi
Telugu
Gujarati

Over the next two to three years, approximately 500 million non-English speaking users will be online in India, and we hope that this step will enable them to more easily find products in their own language. And on the merchant side, it requires no extra effort -- the products that will be showcased to online shoppers in India will seamlessly be displayed in their preferred Indian language. This feature will also be available to shoppers in India early next year.

As we shared when we launched Shopping on Search in India last year, our endeavor is to enable India’s small and medium retailers to grow and thrive, and to open a world of new online experiences for Indian shoppers. With the integration of Google My Business and Google Translate, we are excited to bring the full power of Google to Shopping. 
Posted by Surojit Chatterjee, Vice President - Product Management, Google Shopping