Tag Archives: Google Search

A reintroduction to our Knowledge Graph and knowledge panels

Sometimes Google Search will show special boxes with information about people, places and things. We call these knowledge panels. They’re designed to help you quickly understand more about a particular subject by surfacing key facts and to make it easier to explore a topic in more depth. Information within knowledge panels comes from our Knowledge Graph, which is like a giant virtual encyclopedia of facts. In this post, we’ll share more about how knowledge panels are automatically generated, how data for the Knowledge Graph is gathered and how we monitor and react to reports of incorrect information.

What’s a knowledge panel?

Knowledge panels are easily recognized by those who do desktop searching, appearing to the right of search results:
Knowledge Panel

Our systems aim to show the most relevant and popular information for a topic within a knowledge panel. Because no topic is the same, exactly what is shown in a knowledge panel will vary. But typically, they’ll include:

  • Title and short summary of the topic
  • A longer description of the subject
  • A picture or pictures of the person, place or thing
  • Key facts, such as when a notable figure was born or where something is located
  • Links to social profiles and official websites

Knowledge panels might also include special information related to particular topics. For example:

  • Songs from musical artists
  • Upcoming episodes from TV shows
  • Rosters of sports teams.

Sources of information for the Knowledge Graph

The information about an “entity”—a person, place or thing—in our knowledge panels comes from our Knowledge Graph, which was launched in 2012. It’s a system that understands facts and information about entities from materials shared across the web, as well as from open source and licensed databases. It has amassed over 500 billion facts about five billion entities.


Wikipedia is a commonly-cited source, but it’s not the only one. We draw from hundreds of sources from across the web, including licensing data that appears in knowledge panels for music, sports and TV. We work with medical providers to create carefully vetted content for knowledge panels for health issues. We also draw from special coding that content owners can use, such as to indicate upcoming events.

On mobile, multiple knowledge panels provide facts

When we first launched knowledge panels, most search activity happened on desktop, where there was room to easily show knowledge panels alongside search results. Today, most search activity happens on mobile, where screen size doesn’t allow for a side-by-side display.


To this end, information from the Knowledge Graph is often not presented through a single knowledge panel on mobile. Instead, one or more knowledge panels may appear interspersed among the overall results.

Mobile Knowledge Panel

How we work to improve the Knowledge Graph

Inaccuracies in the Knowledge Graph can occasionally happen. Just as we have automatic systems that gather facts for the Knowledge Graph, we also have automatic systems designed to prevent inaccuracies from appearing. However, as with anything, the systems aren’t perfect. That’s why we also accept reports from anyone about issues.


Selecting the “Feedback” link at the bottom of a knowledge panel or the three dots at the top of one on mobile brings up options to provide feedback to us:

Knowledge Panel feedback

We analyze feedback like this to understand how any actual inaccuracies got past our systems, so that we can make improvements generally across the Knowledge Graph overall. We also remove inaccurate facts that come to our attention for violating our policies, especially prioritizing issues relating to public interest topics such as civic, medical, scientific, and historical issues or where there’s a risk of serious and immediate harm.

How entities can claim and suggest changes to a knowledge panel

Many knowledge panels can be “claimed” by the subject they are about, such as a person or a company. The claiming process—what we call getting verified—allows subjects to provide feedback directly to us about potential changes or to suggest things like a preferred photo. For local businesses, there’s a separate process of claiming that operates through Google My Business. This enables local businesses to manage special elements in their knowledge panels, such as opening hours and contact phone numbers.

For more information about topics like this, check out our How Search Works blog series and website.

Source: Search


Add support links to your Business Profile on Google

Local businesses are core to our communities, but the impact of COVID-19 has been tough on business owners. Over the past few months, we’ve added tools and features to make it easier for businesses to keep customers informed, including the ability to add dining options and updated hours to Business Profiles. 

Today, we’re rolling out support links for businesses to post directly to their Business Profiles on Google, starting first in the United States, Canada, United Kingdom, Ireland, Australia and New Zealand. With this feature, merchants will be able to add a donation link, gift card link or both to their profile. They can also share a personal message in their post to inform customers how funds will be put to use. These support links will be visible to consumers later this month.  

At launch, we’ve partnered with PayPal and GoFundMe for donations. For gift cards, merchants can link directly to the relevant page on their website or to their gift card offerings with one of our eligible partners, which includes Square, Toast, Clover and Vagaro. While Google is not charging merchants or consumers any fees, there may be partner processing fees associated with campaigns.

We know that businesses around the world are looking for financial support during this time. Our initial launch will begin with a subset of businesses to protect against misuse, with plans to expand to more countries, merchants, and partners in a safe and responsible way over the coming weeks. For more information visit our help center.

Source: Search


A Doodle for (super)Moms near or far

I wouldn’t be the person I am today without my mom. She raised me and my two siblings as a single, immigrant mother in a small Texas town. Her goal was always to give us a better life and unparalleled opportunities to what she had growing up in Mexico—and she regularly worked more than three jobs at a time to do it. The truth is, I have no idea how she pulled it all off. I also don’t know that I’ll ever be able to convey the extent of gratitude I feel for who she is (a supermom!) and what she did for us. Her strength and capacity for love is what I aspire to every single day.


I’ve always loved that we have a day dedicated to showing the superheroines in each of our lives how much we love and appreciate them—though one day is certainly not enough! While I’ve been lucky enough throughout the years to spend this day with my mom, this year I’ll be sending my love from afar. 


People around the world are looking for ways to celebrate with their moms, too. Search interest in “Homemade Mother's Day card” has increased by 160 percent in the past week globally. In fact, the most searched Mother’s Day and "virtual" searches worldwide are “virtual Mothers Day ideas,” “virtual Mothers Day gifts” and “virtual Mothers Day cards.”


Giving families an opportunity to connect during these unprecedented times is what inspired us to build today’s new, interactive Mother’s Day Doodle. When you visit the Google homepage, you can create your own custom, digital art from the heart and send it to any and all the moms in your life.

Doodle Interactive Experience

And while they’ve always had to wear many hats, moms, dads and parents everywhere over the last few months have had to become so much more. To all the parents out there, thank you for everything.

Thank you, parents.

While nothing beats one of my mom’s cure-all hugs, I’m grateful that technology will give me the chance to see her smile and hear her laugh when she opens up my attempt at channeling my inner Picasso. It still won’t be enough to thank her for everything she’s done for me, but it’ll surely make all the miles between us feel a little bit smaller. 


La quiero mucho, Ama. I love you, Mom. Happy Mother’s Day ?

Perla and mom

Source: Search


A Doodle for (super)Moms near or far

I wouldn’t be the person I am today without my mom. She raised me and my two siblings as a single, immigrant mother in a small Texas town. Her goal was always to give us a better life and unparalleled opportunities to what she had growing up in Mexico—and she regularly worked more than three jobs at a time to do it. The truth is, I have no idea how she pulled it all off. I also don’t know that I’ll ever be able to convey the extent of gratitude I feel for who she is (a supermom!) and what she did for us. Her strength and capacity for love is what I aspire to every single day.


I’ve always loved that we have a day dedicated to showing the superheroines in each of our lives how much we love and appreciate them—though one day is certainly not enough! While I’ve been lucky enough throughout the years to spend this day with my mom, this year I’ll be sending my love from afar. 


People around the world are looking for ways to celebrate with their moms, too. Search interest in “Homemade Mother's Day card” has increased by 160 percent in the past week globally. In fact, the most searched Mother’s Day and "virtual" searches worldwide are “virtual Mothers Day ideas,” “virtual Mothers Day gifts” and “virtual Mothers Day cards.”


Giving families an opportunity to connect during these unprecedented times is what inspired us to build today’s new, interactive Mother’s Day Doodle. When you visit the Google homepage, you can create your own custom, digital art from the heart and send it to any and all the moms in your life.

Doodle Interactive Experience

And while they’ve always had to wear many hats, moms, dads and parents everywhere over the last few months have had to become so much more. To all the parents out there, thank you for everything.

Thank you, parents.

While nothing beats one of my mom’s cure-all hugs, I’m grateful that technology will give me the chance to see her smile and hear her laugh when she opens up my attempt at channeling my inner Picasso. It still won’t be enough to thank her for everything she’s done for me, but it’ll surely make all the miles between us feel a little bit smaller. 


La quiero mucho, Ama. I love you, Mom. Happy Mother’s Day ?

Perla and mom

Source: Search


Make at-home learning more fun with 3D and AR in Search

Augmented reality (AR) in Search lets you bring 3D objects and animals into your space so you can turn your living room into a virtual zoo, explore the Apollo 11spacecraft up close, or take a picture with Santa. I love seeing how much fun families are having with this experience at home. AR in Search can also help you discover and explore new concepts. Here are a few new ways you can use AR (and a little imagination) to learn at home.

Take a virtual trip through the human body

It’s one thing to read about the human heart, and another to see one up close to understand how it pumps blood to provide oxygen. We’re partnering with BioDigital so that you can explore 11 human body systems with AR in Search on mobile. Search for circulatory system and tap “View in 3D” to see a heart up close or look up skeletal system to trace the bones in the human body and see how they connect. Read labels on each body part to learn more about it or view life-size images in AR to better understand its scale.
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Get a magnified view of our microscopic world

Seeing is often understanding. But tiny organisms, like cells, are hard to visualize unless you can magnify them to understand what’s inside. We’ve partnered with Visible Bodyto create AR models of animal, plant and bacteria cells, including some of their key organelles. Search for animal cell and zoom into its nucleus to see how it stores DNA or search for mitochondria to learn what’s inside it. With AR, you can bring a 3D cell into your space to rotate it, zoom in and view details about its different components.
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  • E703_ARSearch_Mitochondrion_Blog_v05_nl_Wide.gif


Turn your home into a museum

Many museums may be closed right now, but with Google Arts & Culture and institutions like the Smithsonian National Air and Space Museum, you can turn your home into one using AR. Search for Apollo 11 on your phone to see its command module in 3D, look up Neil Armstrong to get a life-size view of his spacesuit, or step inside the Chauvet Cave to get an up-close look at some of the world's oldest known cave paintings, which are usually closed off to the public.
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Easily explore, record and share 

To help you quickly explore related content, we’re rolling out a new carousel format on Android, as well as a recording option to share social-worthy AR videos with friends and family.

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Explore content with the carousel format on Android

We hope that you enjoy exploring all of these 3D and AR experiences on Google. Tag us on social with #Google3Dand let us know how you’re using AR to learn and explore new things in your home. We can’t wait to hear where your imagination takes you next!

Source: Search


What’s trending: understanding rising consumer interests

Since COVID-19 began, we’ve heard from our retail and brand manufacturing partners that they’re hungry for more insights on how consumer interests are changing, given fluctuations in consumer demand. We see these changes reflected in how people are searching on Google. Last month, there were spikes in search interest for household supplies and jigsaw puzzles as people spent more time at home. This month we’ve seen surging interest for sewing machines and baking materials in the U.S., and tetherball sets and chalk in the United Kingdom and Australia. 

Businesses are using a variety of resources to understand changing consumer interests—including Google Trends, social listening, surveys, and their own data—in order to help make decisions on the fly. But if they don’t know what to look for, there isn’t an easy way to understand which product categories are gaining in popularity, and might pose an opportunity.

That’s why we’re launching a rising retail categories tool on Think with Google. It surfaces fast-growing, product-related categories in Google Search, the locations where they’re growing, and the queries associated with them. This is the first time we’ve provided this type of insight on the product categories that people are searching for. 

Rising Retail Categories

When we previewed the data with a group of businesses, they had lots of creative ideas for how they might apply it—whether for content creation, promotional efforts, or even new products and services. Here were some of their ideas for how it could help:

  • Content creation: A cookware company noticed that “flour” was a growing category in the United States. The team was inspired to explore partnering with a famous local chef to create engaging content about recipes that incorporate flour. 

  • Promotion: A jewelry and accessories company noted rising interest in products in the “free weights” category, so the team thought they might partner with fitness influencers who could help promote their products. Similarly, an online business said it would regularly reference the data to inform which products to feature on its homepage throughout the pandemic. 

  • Product ideas: An apparel company with a fast and flexible production model said its team would use this data to inspire new product line ideas.

For the next few months, we’ll update the tool with fresh data every day and hope this will help businesses of all sizes find new pockets of consumer interest. For additional resources and insights, sign up for the Think with Google newsletter. 

Source: Search


A new way for podcasters to understand and grow their audiences

Whether taking a quick walk, diving into an ambitious cooking project or driving in the car, people are listening to podcasts in more places. We redesigned Google Podcasts with this in mind, making it easier to discover and listen to podcasts wherever people are listening. 

Today we’re introducing Google Podcasts Manager, a new tool to help podcasters gain insight into the evolving habits of podcast listeners so they can better understand their audiences and reach them across Google products.


With Podcasts Manager, you can make sure your show is available to millions of Google Podcasts listeners through a simple verification process. Within the tool you can access metrics to understand how engagement with your show evolves over time and see activity for recent episodes. This includes retention analytics which help you better understand where people tune in—and when they drop off—along with listening duration, minutes played and more. And you can export the data and plug it into your own analysis tools if you prefer.
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Audience retention dashboard

Podcasts Manager also provides anonymized device analytics that show what percentage of your audience listens on phones, tablets, desktop computers and smart speakers. This data can help podcasters better understand and respond to changing listening behavior. For example, you might discover that the majority of your listeners access your show on a smart speaker. This might mean you add shorter form content for listening on-the-go, or develop more family-friendly options for consumption in an open space.

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Device breakdown dashboard

We’ll continue to build on these features to help audio publishers grow sustainable businesses, connect with listeners and create podcasts people love.

Source: Search


Getting to great matches in Google Search

We’ve probably all gone through this before: you do a search for something, and the results just don’t seem to be related to what you were looking for.


It’s definitely not what we want to see happen, and we try to prevent it in a number of ways. For example, if you spell something wrong, we have systems to detect those misspellings and provide proper spelling predictions, so you can find web pages and information that match the words you were really searching for. We also continue to make improvements to our underlying language understanding systems in Search, so even if you don’t phrase something exactly as it’s written online, we can still understand the words and concepts in a way that makes sure you can find a good match.


But these systems don’t always work perfectly, and sometimes, there just isn’t information available on the web that matches what you typed in.

Search - Getting Great Matches

Starting today in the U.S., we’re rolling out a new message that lets you know when Google hasn’t been able to find anything that matches your search particularly well. While you can still go through the results to see for yourself if they’re helpful, the message is a signal that we probably haven’t found what you’re looking for. When possible, the feature will also provide some alternative searches as well as tips on how you could reformulate your query to better find the information you seek.


This feature shouldn’t show up too often-- after all, there’s usually something helpful we can find! But when it does, we hope it helps save you some time and gets you to the information you wanted more quickly. If it turns out that what you were hoping to find just isn’t on the web at all, you can always check back later to see if anyone has created a new article or posted new information that you’ll find helpful. And in the meantime, there’s always more to explore.


Source: Search


Stay entertained and informed from home

While spending more time at home, you might find yourself re-watching your favorite classics, doing game nights with the family and catching up on the TV shows you've been missing. From staying informed on the latest news to tuning in to weekly podcasts or finding what to watch, here are a few ideas to keep your whole family entertained while at home:

A faster way to news and entertainment

Many of us are turning to our TVs to stay up to date and entertained while we stay in. To access fresh news and fun entertainment quickly, you’ll now find three new rows from YouTube right on your Android TV home screen:

  • COVID-19 Newsgives you the latest from authoritative publishers and local health authorities to help you stay informed.
  • Stay Home #WithMe features videos that invite you to cook, listen to live music and work out, so you can stay connected, even if you’re home alone.
  • Free movies from YouTube highlights movies you can watch for free with ads, so that you can find something new.
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Stay informed and entertained with three new rows from YouTube on the Android TV home screen.

Create your own Watchlist in Search

When you’re deciding on a TV show or movie to watch, there are a lot of options out there. And figuring out what content is available across all your subscriptions can be time consuming and overwhelming. You can already find TV and movie recommendations in Search and today we’re adding a new Watchlist tab on mobile, so that you can keep track of what to watch next.

Browse through personalized recommendations by searching “what to watch.” Then, simply tap “Watchlist” in the preview window for any show or movie to add it to your list. You can navigate between your recommendations and the “Watchlist” tab so you won’t lose track of what’s already been saved. You can also add content to your Watchlist whenever you search for a show or movie. To quickly access your full watchlist, search for “my watchlist” or tap on Collections in the Google app.

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Keep track of what to watch next with the new Watchlist in Search.

Entertainment deals you won’t want to miss

Google Play also has a collection of special deals including offers on apps for movies, TV and comics and fun ways to learn something new. If you’re looking to game with friends, you can #PlayApartTogether and explore these multiplayer games. For a throwback option, we’ve compiled a few retro arcade games to bring back childhood memories. In the U.S., we’ve also extended the free trial for Google Play Pass to 30 days to give you and your family more time to enjoy games and apps without ads or in-app purchases.
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Browse games to #PlayApartTogether with family and friends.

If you’re looking for apps on your big screen, Google Play is adding more collections to Android TV. Your favorite streaming apps are now organized in one row under “Stream the shows and movies you love.” You can also pick up a new hobby or skill with TV apps under “Learn new things.” If gaming on the TV is more your style, you can now find games to “Play with your remote” and “Play with your gamepad.”

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Find games and apps in Google Play’s collections on Android TV.

We’re offering gamers in 14 countries free access to Stadia Pro for two months, which includes instant access to nine games, including GRID, Destiny 2: The Collection and Thumper. If you’re already a paid Stadia Pro subscriber, you won’t be charged for the next two months.

Get a little help using just your voice

And whether you want to catch up on your favorite podcast or you want to spend some quality time with family or roommates, Google Assistant and Nest have got you covered. 

  • Game night:If you’re looking for trivia or quiz games to play, just say, “Hey Google, let’s play a game.” Or if you already know what you want to play, say, “Hey Google, play Are You Feeling Lucky.”

  • Kick back with a podcast:Search interest in “podcasts” hit an all-time high, worldwide. Ask Google Assistant for a particular podcast by saying, “Hey Google, play [podcast name]” or it will pick one for you if you say “Hey Google, find me a podcast about cooking.” If you have a Nest Mini, Nest Hub or Nest Hub Max, the Ambient IQ feature will automatically adjust the volume when there's background noise.

  • View your home movies easily:Watch videos and slideshows you’ve made in Google Photos using Chromecast. From the Google Photos app you can send videos and pictures to your TV by tapping the cast icon. With a Google Nest speaker you can simply ask, “Hey Google, show my 2018 summer vacation video on my TV.”

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Ask Google Assistant to cast your family photos and videos to your TV.

These updates and features are already available or coming this week. Check them out to keep the whole family entertained at home.

Source: Search


Dalgona coffee whips up global interest

For a lot of people, working from home means perfecting their own coffee-making skills rather than popping out to a cafe—and we’re seeing people whip up one style in particular. 

Dalgona is a delicious, sweet, creamy type of coffee that captured attention after Korean YouTube channel KBS Entertain uploaded a video in January. It took off from there, with fans around the world trying to make the perfect version and urging their friends and family to join in.  

A coffee breakout trend

It’s fair to say people were up for the “dalgona challenge”—but first, they needed to figure out how to make it. Search interest in dalgona has never been higher. It started heating up the week of March 15, when searches spiked 1,800 percent around the world. Since then, it’s increased to 3,000 times the usual number of weekly searches.

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Brewing up in Southeast Asia (and everywhere) 


Exactly how popular does that make dalgona? It’s become the most searched type of coffee worldwide in the past 30 days—overcoming legends like the latte, cappuccino, mocha, and the previously undefeated champion, the humble espresso.
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People everywhere have tried their hand at dalgona, but they seem a bit more determined to master the art in Southeast Asia: four of the five countries where dalgona coffee was the most searched were in the region.

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Spilling the beans on YouTube


A finished dalgona might look like a work of art, but there’s some serious science behind the process. People are turning to YouTube, where it all began, for videos showing how to make the best version. Between March 15 and April 6, average views of videos with “dalgona” in their title on YouTube increased by more than 5,000 percent globally. 


And it’s not just caffeine-lovers getting involved: people are experimenting with caffeine-free versions using matcha and Milo (chocolate, basically), both of which feature among the most-viewed videos.
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It’s been heartwarming to see dalgona coffee bring people together around the world, whether it’s to admire friends’ and strangers’ beautiful creations, or attempt the perfect dalgona themselves. Now, if you’ll excuse me, I have to get back to perfecting my whisk.

Source: Search