Learn about the ongoing UNCF and Google partnership and how Ad Grants are helping connect the nonprofit to potential students and donors.
Here are a few ways you can use Google Search to find support and navigate financial hardship.
Google celebrates Computer Science Education Week with free learning resources and support for local organizations closing equity gaps in CS.
This week, we kicked off our annual holiday giving campaign. I always look forward to this time of year because it gives Googlers — our employees — a chance to amplify their generosity by directing some of the company’s funds to causes that are important to them and can make an impact in their communities. Every year, food banks, along with schools, are among the most popular recipients for giving back. Our employees have given more than $43 million to U.S. food relief organizations with Google.org’s gift match, as part of our $2 billion in giving since 2017.
This year, food insecurity remains a big challenge for many families across the United States. According to the U.S. Department of Agriculture, more than 10% of Americans were food-insecure at some time in 2021 — meaning they couldn’t be sure that they would have enough food for their family to eat.
One of the best ways to support families is to equip food banks, especially as increasing food prices and global supply chain issues stretch them thin. That’s why today we’re launching a new partnership with Feeding America and its network of local food banks and pantries. Our goal is to deliver 50 million meals, while strengthening food banks’ technical infrastructure for the longer term. We’re also launching new features in Search and Maps that make finding food support easier.
Google.org will contribute $10 million to Feeding America and 32 of its member food banks to help deliver 50 million meals to communities most in need. We’ll partner with these food banks throughout the month to host more than 20 volunteering events in communities across the country, to raise awareness and encourage those who can to give back. In one of those communities, Mesa, Arizona, Google.org has joined forces with Waymo to expand their food rescue program, and Googlers will help load a Waymo Via semi truck full of food to deliver to local food banks. Since May, Waymo Vias have helped transport more than 44,000 pounds of bread on behalf of nonprofits' food rescue efforts.
Volunteers at the local food bank in Fort Myers, Florida, help to unload fresh produce from a truck.
Google.org is also donating Search advertising to Feeding America and local food banks and pantries across the U.S. in order to connect them with people searching for resources or ways to give back.
Over the longer term, we'll continue to partner with Feeding America on its food bank network's technology infrastructure. This work will help improve things like inventory management tools — projects that are often deprioritized so food banks can meet immediate needs, yet are vital to ensuring that the right food gets to the right households at the right time. We’ll be lending our expertise to help close these gaps, creating volunteer opportunities for Googlers to put their skills to work.
One of the biggest ways we can make a difference is by helping people find information about food support in their communities. Last year, we launched Search and Maps features that make it easier to locate verified local food banks. These features also enabled people to find out more about Supplemental Nutrition Assistance Program (SNAP) benefits. And now if you search for "how to apply for SNAP" you can find information about milestones in the application process, including important details on eligibility and documents required.
Once approved for SNAP, many people use Electronic Benefit Transfers (EBT) as a payment method, and you can now search for "EBT" to find your local program's website, check your balance and find contact information to get support. Searching on Google Maps for "grocery stores that accept EBT" surfaces more than 180,000 USDA-approved grocery stores, convenience stores, farmers’ markets and other nearby retailers that accept this payment method.
It will take a sustained and coordinated effort to address the challenge of food insecurity. Working with Feeding America and its partners, we’re committed to raising awareness of this ongoing crisis, and encourage others to help, this holiday season and all year round.
Helping to create a more resilient Europe
When Ukraine was invaded in February, a group of 15 Google employees dropped everything to do what they did best — write code. But unlike their day jobs of helping to build Google Maps or improve Google Search, this team of Google.org Fellows assisted the International Rescue Committee (IRC) to build out ‘matching over 10,000 refugees to temporary accommodations. Ensuring that they’re prepared for the next crisis, the IRC team, with support from Google.org Fellows, also worked to shorten the time required to launch future versions of the site, meaning people impacted by a crisis can get potentially lifesaving information much faster.
This is the kind of transformational innovation that a team of Google engineers working alongside issue area experts at nonprofits can achieve. We’ve seen how this combination of funding and the right technical expertise can support organisations using tech solutions to combat some of Europe’s biggest challenges, such as developing afree carbon emissions calculator for businesses of all sizes, building a new digital platform for jobseekers, and incorporating machine learning to automaticallyflag false claims online.
This is what has inspired us to launch a new €15M Google.org Impact Challenge: Tech for Social Good. European nonprofits, civic entities, academic and research institutions, and social enterprises can, for the first time, apply to receive pro bono technical help from a team of Google.org Fellows for up to six months, helping them transform their organisation’s work.
For this new Impact Challenge, we’re particularly interested in seeing submissions from organisations focused on sustainability, economic opportunity, and cyber security — projects that will help to combat the threats of climate change, economic challenges, and the spread of online disinformation across Europe.
When asked to reflect on the International Rescue Committee experience working with Google.org Fellows, IRC CEO David Miliband said: “With help from Google.org Fellows, we were able to rapidly broaden the reach of a digital platform for Ukrainian refugees, at a time when there was no time to spare. In just 3 months they helped us achieve half of our entire roadmap for the next 5 years.”
We’re now asking your organisation for the most ambitious and impactful technical project that you’ve never had the time nor the resources to pursue, and to imagine what would be possible if you had a team of Google.org Fellows working pro bono for six months full-time, as well as up to €3M in funding to make your project a reality.
Learn more about the selection criteria and process here. We look forward to seeing organisations apply with their bold ideas for a more prosperous, green, and secure Europe.
“Kwentuhan” roughly translates to “sharing stories” in English. For Filipino American History Month, or Kapamilya Month as our Filipino Googler Network refers to it, we sat down with Paolo Malabuyo, Director of User Experience in Google Maps and executive sponsor of the Filipino Googler Network, to learn about his story.
As a child growing up in the Philippines, we heard you were somewhat of a Lego competition legend. How did this kickstart your interest in working in UX and design?
I was the youngest of four and I always felt like I was in the shadow of my older, smarter, more athletic and more accomplished siblings. I don’t recall having many ideas about what I wanted to be when I grew up, until my grandmother immigrated to the United States in the 1960s and started sending small handfuls of Lego pieces through the mail.
This started my fascination with Lego and culminated in my participation in Lego competitions across the Philippines. I still think that the greatest job in the world is designing Lego sets.
I immigrated to the States right before my 12th birthday and picked up drawing, reading, and crafting. This developed into a real affinity for art. I ended up getting a BFA in art and minors in communication design, art history and Chinese studies. I also took basic programming classes and learned web design by emulating early websites.
Like Lego pieces, my early days of creatively building, combined with my art education and CS study were what constructed my career today. I got my first role as a graphic designer which started my roundabout journey to become a UX designer, leader and educator.
Can you talk about your role at Google?
I lead the cross-disciplinary user experience teams for Geo Auto and Geo Sustainability. In Auto, we design and deliver the in-car, embedded Google Maps experiences for navigation, routing, and situational awareness so that drivers are safer and more confident, with a major focus on electric vehicles. In Sustainability, we provide platforms, insights, and solutions that help users and partners tackle climate change – the preeminent challenge for humanity today. It’s an incredibly interesting portfolio and it’s such a privilege to work with our teams and clients.
As an executive sponsor for the FIlipino Googler Network, I get to work closely with other teams across Google on projects that impact the Filipino community. One example is the work happening on Maps to help business owners identify themselves, including the introduction of the Asian-owned attribute earlier this year. This attribute will help many Filipino businesses be recognized by current and future customers.
What else is Google doing in support of Filipino culture?
It’s great to see how Google’s products and services are celebrating Filipino culture and elevating our voices. This month, we ran a beautiful Google Doodle in the Philippines which celebrated the Regatta de Zamboanga, an annual sailing competition from the southern part of the country.
Google TV is highlighting recent movies and TV shows that tell Filipino American stories and feature Filipino American lead actors in its “For you” tab.
One of Google TV's highlighted shows for Filipino American History Month
And Google Arts & Culture has teamed up with amazing organizations to celebrate the rich culture and history of the Philippines, including the Filipinas Heritage Library, Filipino Street Art Project, and the Ballet Philippines.
Earlier, you talked about how you grew up in the Philippines. What role do you think Google has to play in supporting the local community?
Google has amazing resources that can help the people in the Philippines. We’ve done a lot to support inclusive distance learning, from a Google.org grant to help teachers, to the national deployment of G Suite for Education to 22 million learners in partnership with the Department of Education. We’re collaborating with local telecommunications companies to bring mobile access to learning tools and started a virtual training camp for Filipino YouTubers to accelerate development of quality learning content on the platform. Just last month, we announced we will be giving away Google Career Certificate scholarships to 39,000 Filipino youths.
Commitments like these are super valuable, and I’m grateful for the work to come.
“Kwentuhan” roughly translates to “sharing stories” in English. For Filipino American History Month, or Kapamilya Month as our Filipino Googler Network refers to it, we sat down with Paolo Malabuyo, Director of User Experience in Google Maps and executive sponsor of the Filipino Googler Network, to learn about his story.
As a child growing up in the Philippines, we heard you were somewhat of a Lego competition legend. How did this kickstart your interest in working in UX and design?
I was the youngest of four and I always felt like I was in the shadow of my older, smarter, more athletic and more accomplished siblings. I don’t recall having many ideas about what I wanted to be when I grew up, until my grandmother immigrated to the United States in the 1960s and started sending small handfuls of Lego pieces through the mail.
This started my fascination with Lego and culminated in my participation in Lego competitions across the Philippines. I still think that the greatest job in the world is designing Lego sets.
I immigrated to the States right before my 12th birthday and picked up drawing, reading, and crafting. This developed into a real affinity for art. I ended up getting a BFA in art and minors in communication design, art history and Chinese studies. I also took basic programming classes and learned web design by emulating early websites.
Like Lego pieces, my early days of creatively building, combined with my art education and CS study were what constructed my career today. I got my first role as a graphic designer which started my roundabout journey to become a UX designer, leader and educator.
Can you talk about your role at Google?
I lead the cross-disciplinary user experience teams for Geo Auto and Geo Sustainability. In Auto, we design and deliver the in-car, embedded Google Maps experiences for navigation, routing, and situational awareness so that drivers are safer and more confident, with a major focus on electric vehicles. In Sustainability, we provide platforms, insights, and solutions that help users and partners tackle climate change – the preeminent challenge for humanity today. It’s an incredibly interesting portfolio and it’s such a privilege to work with our teams and clients.
As an executive sponsor for the FIlipino Googler Network, I get to work closely with other teams across Google on projects that impact the Filipino community. One example is the work happening on Maps to help business owners identify themselves, including the introduction of the Asian-owned attribute earlier this year. This attribute will help many Filipino businesses be recognized by current and future customers.
What else is Google doing in support of Filipino culture?
It’s great to see how Google’s products and services are celebrating Filipino culture and elevating our voices. This month, we ran a beautiful Google Doodle in the Philippines which celebrated the Regatta de Zamboanga, an annual sailing competition from the southern part of the country.
Google TV is highlighting recent movies and TV shows that tell Filipino American stories and feature Filipino American lead actors in its “For you” tab.
One of Google TV's highlighted shows for Filipino American History Month
And Google Arts & Culture has teamed up with amazing organizations to celebrate the rich culture and history of the Philippines, including the Filipinas Heritage Library, Filipino Street Art Project, and the Ballet Philippines.
Earlier, you talked about how you grew up in the Philippines. What role do you think Google has to play in supporting the local community?
Google has amazing resources that can help the people in the Philippines. We’ve done a lot to support inclusive distance learning, from a Google.org grant to help teachers, to the national deployment of G Suite for Education to 22 million learners in partnership with the Department of Education. We’re collaborating with local telecommunications companies to bring mobile access to learning tools and started a virtual training camp for Filipino YouTubers to accelerate development of quality learning content on the platform. Just last month, we announced we will be giving away Google Career Certificate scholarships to 39,000 Filipino youths.
Commitments like these are super valuable, and I’m grateful for the work to come.
Mental health illnesses impact more than 84 million people across the European Union, with Ireland being one of the most affected countries. Across Ireland, but particularly in rural communities, access to support services can change everything. Turn2Me is an Irish nonprofit on a mission to offer safe and timely mental health services online and break the stigma. Google.org sat down with Fiona O’Malley, CEO, to learn more.
Oisin and Diarmuid Scollard funded Turn2Me in 2009, six years after their brother Cormac committed suicide. The vision was to create a safe space for anyone in need to get professional help online. In 2013, Turn2Me gained the support of the HSE National Office for Suicide Prevention to deliver counseling online. Over the years, we have assisted more than 110,000 people with one-to-one and group support services online and our website now has 45,000 active users.
Our online-first, year-round free assistance helps us reach people who might otherwise be excluded because of the cost of counseling services or their location. We also join forces with other nonprofits to make our services known in rural areas across Ireland – and among young generations, LGBTQIA+ groups, and more.
Fiona O’Malley, CEO, Turn2Me
We know that peer support, awareness and timely access to help and information play a crucial part in mental health. Turn2me is one of the first online mental health services in the world and a great example of how investments in technology can help people feel more connected and heard.
We have invested in a custom-built platform where our users can book one-to-one counseling and support groups, but also share their thoughts and experiences 24/7 in a moderated, safe community. The Thought Catcher is an online mood diary popular with younger generations – users can select their mood, share feelings anonymously, track mood changes and receive supportive, uplifting messages. Our trained staff moderates the community and points users to resources and services.
Last but not least, we also use Ad Grants to run ads on Google Search at no cost and reach a wider audience – our sign-ups are dependent on word of mouth and online reach, and about 60% of our new website users come through ads.
Again technology, which helps us run things smoothly and efficiently. We’ve been part of Google for Nonprofits for years, which has given us access to Google Workspace for Nonprofits, improving operations and collaboration. For example, we use Docs to update our policies and share minutes of Board meetings and Meet to regularly keep in touch with other mental health nonprofits and find synergies.
Not having to pay for Ad Grants or Google Workspace means that resources can be reinvested in our programs, which helps us support between 30 and 100 more people every year.
We’re also incredibly lucky to have many wonderful volunteers along with our Board, which includes Oisin and Diarmuid Scollard, our founders. Like many families in Ireland, they know first-hand the importance of adequate mental health services and are passionate about driving change.
I believe vision matters. Our belief in our cause combined with the immense support of the many people who help us are what help us thrive. With a bold vision, you can achieve so much.
Image: Hacienda Auroraby Francisco Oller, collection of the Museo de Arte de Ponce on Google Arts & Culture
My family is of Salvadoran and Mexican descent — with the Indigenous, Afro-Latino and European roots that come with that lineage. One thing that they ingrained in me all my life was the importance of our culture and values. As I got older, these lessons helped me as I came into my truth, including when I came out as queer. I can’t disentangle all these parts of my identity — nor would I want to — and I’ve been lucky enough to have a supportive queer Latinx community around me along the way.
Everyone should have access to these supportive spaces, where they can see themselves and find a sense of self-acceptance and belonging. That’s why Google’s continued commitment to creating these spaces for diverse communities matters so much. I’m glad to see my team at Google.org supporting the culture, history and diversity of Latinos across the U.S., and using our platforms to make sure people can get connected to more resources. Here are a few ways we’re doing so this Hispanic Heritage Month.
Hispanic Heritage Month is a time to shine a light on our cultural contributions and histories, but it’s also a time to reflect on the challenges we still face. For some within our community, intersecting marginalized identities mean that they are disproportionately affected by discrimination and barriers compared to the broader community as a whole. For Indigenous communities, that can mean the erasure of first languages, lack of access to healthcare or inequities in education. For LGBTQ+ people it can result in lower levels of business support and discrimination for queer business owners.
Google.org is proud to support organizations that are tackling these issues head on. We’re providing a total of $500,000 in Google.org grants to three organizations who are focused on intersectionality in the Latino community:
Inclusive spaces can be virtual, too, like the Latino Cultures in the U.S. project on Google Arts & Culture, which we first launched in 2017. The project has grown every year since, and now features more than 60 institutions and over 150 stories. This Hispanic Heritage Month, we added the largest online collection of Puerto Rican arts, with over 900 artworks digitized in high-resolution, thanks to a partnership with Lin-Manuel and Luis Miranda. And to further celebrate Latino culture in the U.S., Google.org has made a $1 million grant to the National Museum of the American Latino, a new museum joining the Smithsonian Institution network in Washington D.C. Latino communities are an integral part of America, and this museum will showcase our contributions for generations to come.
Over the past year, Google.org has also supported a number of Hispanic and Latino nonprofits with more than $500,000 in donated Google Search advertising — helping them reach a broader audience and share vital resources. This includes:
When we support those in the margins, we elevate our entire society. I’m proud of the work Google is doing to support Hispanic and Latino communities, especially for those at the intersections. Happy Hispanic Heritage Month to all of the people who make our communities vibrant and beautiful simply by existing.
Lauriane Giuranna is a Google Ads specialist, working with advertisers to make the best out of Google’s digital marketing tools. When she had the chance to use her skills to help gender equity nonprofits boost their visibility online, she immediately raised her hand. As part of a Google’s rotation program (an opportunity for employees to take a temporary role within a different team), Lauriane worked full-time for three months providing digital marketing support to select nonprofits. We chatted with her to hear more about the experience.
Tell us a little bit more about yourself.
In September 2019 — just after college — I joined Google in Dublin, Ireland as a Google Ads Specialist for the French Market. Outside of work, social impact has always been close to my heart. Before moving to Ireland I was volunteering to provide services to homeless and underserved communities in my hometown, Paris.
How have you used your role at Google to continue focusing on social impact?
One of the reasons I joined Google was its intrinsic commitment to social impact. Still, it surprised me to see the amount of opportunities I had to get involved in side projects that mattered to me and to have managers encouraging me to take them on. When the pandemic hit and domestic abuse reached new heights, I started supporting a French nonprofit that assists gender-based violence victims with their Google Ad Grants account, a program that donates ads on Google Search to eligible nonprofits.
Lauriane at the Google office in Dublin
Tell us more about the 3-month rotation and why it was focused on gender equity.
Gender equity is a matter of human rights and global prosperity and over time, we’ve seen a growing interest in the topic on Google Search. Last year, Google.org announced the 34 recipients of the $25 million Google.org Impact Challenge for Women and Girls. Google realized the need to help gender equality organizations promote online content and boost their visibility to help people in need find trusted information. Google.org worked with a few select Impact Challenge recipients to provide additional support on Google Ad Grants.
What was your day-to-day work like during the rotation?
I focused on 10 women and girls organizations. I set up campaigns and looked into metrics to improve and optimize performances. I also hosted office hours and delivered more than 15 hours of product training for 20 nonprofits professionals to use Google Ad Grants. I wanted to make sure the nonprofits could continue to use the product successfully.
Can you share an example?
I worked with Girls Inc. of NYC, an Impact Challenge recipient on a mission to deliver life transforming programs so that girls and women can thrive. When I first met with Lily Chang, chief development officer, we defined the marketing plan and set some measurable goals, like increasing newsletter sign-ups. Girls Inc. of NYC had never used Ad Grants before and leveraged our Google technical team to implement conversion tracking. We then built and tested several campaigns to reach more supporters across the U.S. The impact is tangible — the website traffic has doubled and almost 20% of newsletter sign-ups and 9% of donations now come after a click on an ad.
You accomplished a lot in three months! What was the personal impact on you?
I developed skills that gave me a good steer on my career growth. I would love to continue working with nonprofits and I now feel much more prepared.
To learn more about Google’s product giving and Google.org, visit google.com/nonprofits and google.org.
