When we launched the Google News Initiative in 2018 with a mission of helping to create a sustainable landscape for journalism, the news industry and the world were in very different places. Now, more than three years later, we are reflecting back on what we’ve accomplished together with news organizations, nonprofits and journalists at the same time as we deepen our commitment to these challenges.

Publishers have shared with us that adapting their business models to digital is immensely difficult. So together with industry associations and thought leaders worldwide we introduced the Digital Growth Program to help news organizations accelerate growth in advertising and consumer revenue and strengthen their core foundations in audience development, product and data. The feedback we received from partners also encouraged us to grow our investment in our audience insight tools, including our flagship experience, News Consumer Insights, and build resources for aspiring news entrepreneurs like our Startups Labs and Boot Camps.

Reporters and editors have told us that building digital journalism skills using technology to advance the practice of journalism and combating misinformation are critical priorities. That’s why we’ve expanded our News Lab trainings and made commitments to efforts like the European Media and Information Fund and supporting the fact check community

The increasing pressure the pandemic has put on the business of journalism cannot be overlooked given the knock on effect on newsrooms and their ability to cover the news. That led us to create the Journalism Emergency Relief Fund, putting much-needed funding of nearly $40 million into the hands of over 5,600 local newsrooms. Covid was also the impetus for the Support Local News campaign in the U.S. and Canada to encourage people to support their local paper.

Throughout, we strive to ensure our work touches a diverse group of publishers and audiences — from ourInnovation Challenges which have supported over 200 news organizations around the world, to our first Ad Transformation Lab with 28 Black- and Latino-owned publications in the U.S.

This is just a snapshot of our work. Over the last three years we’ve accomplished a lot, but there’s much more to do. Achieving a healthy, sustainable and diverse news industry isn’t something Google or any single entity can or should do alone. This is a shared responsibility across publishers, companies, governments, civic society and more. Today we remain as committed as we’ve always been to playing our role in adeep and meaningful way.

You can read more about our work in this year’s GNI Impact Report, but below we wanted to highlight some publishers and partners we have worked with along the way.

Quality journalism

Quality journalism plays a central role in connecting people and communities. Across our products we work to provide people with access to essential reporting. We partner with organizations to help people grow their media literacy skills to sort fact from fiction online, and we provide tools and training to help newsrooms in their work. One of our partners is DataLEADS, who we worked with to provide verification training for thousands of reporters across India.

Sustainability and business models

The business of news is changing rapidly. We’ve developed products and programs to support publishers of all sizes in their ongoing journey to sustainability, such as Startups Labs and Bootcamps focused on a community of aspiring news entrepreneurs. That includes Alma Preta, which has grown from a small collective to a fully fledged operation to address the lack of Black representation in Brazilian media.

Community

Collaboration is at the heart of everything we strive to do with the GNI. It’s essential to bring everyone together to tackle the most pressing issues facing journalism and to hear directly from you on how we can solve these challenges together. It’s key we ensure we include a wide range of voices and range of ideas and opinions to build this community and support diversity in as many corners of the news ecosystem as possible. That approach underpins the GNI’s support forFood for Mzansi’s Sinelizwi citizen journalism project focused on training people to tell the untold stories of rural communities in South Africa.

When we launched the Google News Initiative in 2018 with a mission of helping to create a sustainable landscape for journalism, the news industry and the world were in very different places. Now, more than three years later, we are reflecting back on what we’ve accomplished together with news organizations, nonprofits and journalists at the same time as we deepen our commitment to these challenges.

Publishers have shared with us that adapting their business models to digital is immensely difficult. So together with industry associations and thought leaders worldwide we introduced the Digital Growth Program to help news organizations accelerate growth in advertising and consumer revenue and strengthen their core foundations in audience development, product and data. The feedback we received from partners also encouraged us to grow our investment in our audience insight tools, including our flagship experience, News Consumer Insights, and build resources for aspiring news entrepreneurs like our Startups Labs and Boot Camps.

Reporters and editors have told us that building digital journalism skills using technology to advance the practice of journalism and combating misinformation are critical priorities. That’s why we’ve expanded our News Lab trainings and made commitments to efforts like the European Media and Information Fund and supporting the fact check community

The increasing pressure the pandemic has put on the business of journalism cannot be overlooked given the knock on effect on newsrooms and their ability to cover the news. That led us to create the Journalism Emergency Relief Fund, putting much-needed funding of nearly $40 million into the hands of over 5,600 local newsrooms. Covid was also the impetus for the Support Local News campaign in the U.S. and Canada to encourage people to support their local paper.

Throughout, we strive to ensure our work touches a diverse group of publishers and audiences — from ourInnovation Challenges which have supported over 200 news organizations around the world, to our first Ad Transformation Lab with 28 Black- and Latino-owned publications in the U.S.

This is just a snapshot of our work. Over the last three years we’ve accomplished a lot, but there’s much more to do. Achieving a healthy, sustainable and diverse news industry isn’t something Google or any single entity can or should do alone. This is a shared responsibility across publishers, companies, governments, civic society and more. Today we remain as committed as we’ve always been to playing our role in adeep and meaningful way.

You can read more about our work in this year’s GNI Impact Report, but below we wanted to highlight some publishers and partners we have worked with along the way.

Quality journalism

Quality journalism plays a central role in connecting people and communities. Across our products we work to provide people with access to essential reporting. We partner with organizations to help people grow their media literacy skills to sort fact from fiction online, and we provide tools and training to help newsrooms in their work. One of our partners is DataLEADS, who we worked with to provide verification training for thousands of reporters across India.

Sustainability and business models

The business of news is changing rapidly. We’ve developed products and programs to support publishers of all sizes in their ongoing journey to sustainability, such as Startups Labs and Bootcamps focused on a community of aspiring news entrepreneurs. That includes Alma Preta, which has grown from a small collective to a fully fledged operation to address the lack of Black representation in Brazilian media.

Community

Collaboration is at the heart of everything we strive to do with the GNI. It’s essential to bring everyone together to tackle the most pressing issues facing journalism and to hear directly from you on how we can solve these challenges together. It’s key we ensure we include a wide range of voices and range of ideas and opinions to build this community and support diversity in as many corners of the news ecosystem as possible. That approach underpins the GNI’s support forFood for Mzansi’s Sinelizwi citizen journalism project focused on training people to tell the untold stories of rural communities in South Africa.

The need for reliable and credible journalism in Canada is greater today than perhaps it has ever been. Our mission here when it comes to news is simple: support Canadian journalism of all sizes.

Over the past 20 years, we have been working with the news industry and news publishers around the world to build a better future for news. We are committed to playing a role alongside other companies, governments and civil society groups in aiding the digital transformation of newsrooms and supporting quality journalism and reporting we all count on. As part of that commitment, today we’re announcing that we’re rolling out Google News Showcase, our new product experience and licensing program for news, across Canada in French and English.

We’re also announcing three new partnerships with Les coops de l’Information, Le Devoir and Torstar, who join Black Press Media, Glacier Media, The Globe and Mail, Métro Média, Narcity Media, Saltwire Network, Village Media and Winnipeg Free Press as partners with Google News Showcase. Together, these partnerships include over 100 publications across the country in both official languages.

These deals represent support for journalism of all sizes, from the Toronto Star, which reaches millions of Canadians each month, to more regional outlets like Le Soleil or the Peterborough Examiner. Over 90% of News Showcase participants globally are local or regional publications.

Driven by our recent $1 billion global investment, News Showcase supports news publishers that are invested in comprehensive current events journalism in the public interest by giving them a new way to curate their high-quality content on Google News and Discover — and all clicks on the articles go directly to the publisher’s website. Through News Showcase, these publishers can help connect their readers with the news that matters to them.

As part of our licensing deals with publishers, we're also launching the ability for readers to access select paywalled content. This feature will give people the opportunity to read more of a publisher’s content than they would otherwise have access to, while enabling publishers to incentivize more readers to become subscribers.

This launch builds on News Showcase deals signed with nearly 1,000 news publications in more than a dozen countries, including India, Japan, Germany, Brazil, France, the U.K., Australia, Czechia, Italy, Austria, Ireland, Colombia and Argentina.

“Quality, fact-checked journalism is a vital way to connect and inform people, and a crucial tool against misinformation. News Showcase will bring more of our award-winning local and national reporting to Canadians, and the world,” says Jordan Bitove, Toronto Star publisher and Torstar co-owner. “It’s an investment into the future of our newsrooms, our top-quality journalism and the future of news.”

“Google News Showcase offers us new opportunities to bring the quality local journalism we produce to more readers,” says Stéphane Lavallée, Managing Director of Les Coops de l'information. “Enabling more audiences to connect with content from our six publications is an essential step in our ongoing digital growth. Ultimately, this new partnership with Google will help us produce even more relevant and useful content to the benefit of our communities.”

“Le Devoir is a proud partner of Google News Showcase. Today’s announcement marks a new era in our relationship. It is based on trust and a mutual understanding of our shared responsibility to strengthen the digital media landscape,” says Brian Myles, editor Le Devoir. “Google’s assistance and tools are critical in Le Devoir’s strategy to build a digital audience. We rely mainly on digital subscriptions and our business model is sustainable. In this regard, Google News Showcase fits perfectly with our current efforts to build a larger community of readers. This partnership will bring us a step forward in our digital transformation, while delivering our trusted and fact-based brand of independent journalism to a wider audience.”

News Showcase is just one of the ways we are supporting the news industry in Canada. Through our Google News Initiative, we also provide tools and training to help journalism in Canada thrive in the digital age. In June, we announced that we’re increasing our investments across a number of areas.

Over the next three years we’ll train 5,000 Canadian journalists and journalism students on strengthening digital skills in newsrooms –in addition to the 1,000 journalists we’ve already trained to date.

We are expanding our business-oriented workshops for small and mid-sized news organizations on topics including audience development, reader revenue and advertising revenue. The 10 sessions will be delivered in French and English and will use our Digital Growth Program resources and our award winning News Consumer Insights tools.

We have also just launched our first Google News Initiative Startups Boot Camp Canada in partnership with LION Publishers, an eight-week program that supports a group of aspiring, independent journalism entrepreneurs who are launching sustainable news products. Applications are now open until November 14.

All these efforts represent a collaborative effort between Google and publishers in Canada to contribute to quality journalism in this country. We’re here to support Canadian newsrooms, big and small, so that news can thrive in Canada for years to come.

“It’s hard being tiny on the internet,” S. Mitra Kalita,URL Media founder and former CNN Digital vice president, said during the inaugural Google News Initiative Community News Summit. “What it takes for me to get a dollar on local news versus a dollar in national news [is] so different.” 

Google was thrilled to bring together such a diverse and insightful group of community news leaders from the U.S. and Canada many of whom echoed this sentiment from Mitra during the two-day event (Aug. 17 - 18), which focused on the challenges and opportunities local publishers face when growing and monetizing their audiences. 

“Local news is where the rubber meets the road,” said summit host and GNI director Olivia Ma, in her opening remarks to a virtual audience of 495 publishers. “Those of us working on news here at Google take our responsibility to help people find trusted, authoritative local journalism very seriously.”

The COVID-19 pandemic accelerated the need for community news outlets to diversify revenue streams and innovate to find sustainable business models. “The reality was, I needed to get on the digital game plan or die,” Sonny Giles, CEO of the Houston Defender Network, said during a session on mythbusting digital advertising. 

Rebekah Monson, the co-founder of Letterhead and Where.by.us, built on that thought in a conversation about entrepreneurial strategies for maximizing audiences. She noted that local news entrepreneurs have to rally limited resources to succeed. “I don’t know any news orgs that hustle and embrace innovation change and interaction faster or more totally than local news outlets,” Monson said. 

Over the two days, publishers also talked about the wins and lessons learned from connecting with their audiences. While figuring out pricing structures for The Juggernaut, founder Snigda Sur said she was so afraid to charge a subscription fee at first and when she did, priced it too low. “What I wish I had known is (to) ask and ask for more,” Sur said. “Some of your earliest users are your biggest champions and your biggest ambassadors.”

Danny Sullivan, Google’s search liaison and one of the first people to work in search engine optimization before joining Google, answered questions about how search and rankings work. While local news outlets may publish a mix of stories, he noted that showcasing original local content is important. “We try to have our systems mirror what readers tend to do so we expect to see local stories,” Sullivan said. Watch the full Q&A on YouTube.

In a conversation about balancing editorial and business missions, Pulso founder Liz Alarcón focused on the heart of our shared goals, “At the end of the day, people just want stories that will move them.” That sentiment made sense to Cityside founder Lance Knobel who also co-founded The Oaklandside which launched in June 2020 as part of GNI’s Local News Experiments Project. “The journalism is everything and that’s why we exist. That’s unquestionably why people become members and why they give us money.”