Transparency and brand safety on Google Video Partners Advertisers control where their content appears and publishers must follow our clear policies. Source: The Official Google Blog
Introducing new AI-powered ad solutions to drive demand Google and YouTube’s new AI-powered solutions help advertisers multiply their creativity and generate demand. Source: Google Ads & Commerce
Building towards greater transparency in media buying Google expands Confirming Gross Revenue to help publishers and buyers verify there aren’t hidden fees in ad tech. Source: Google Ads & Commerce
Upgrade to Google Analytics 4 before July 1 The Google Analytics 4 deadline is July 1, make your move before it’s too late and get AI-powered insights to improve your ROI. Source: Google Ads & Commerce
Introducing a new era of AI-powered ads with Google We’re using generative AI in ads to help advertisers manage complexity and improve performance. Source: Google Ads & Commerce
New Consent Management Platform requirements for serving ads in the EEA and UK Google is introducing a new requirement for CMPs working with our publisher and developer partners that serve ads in EEA and the UK. Source: Google Ads & Commerce
New Consent Management Platform requirements for serving ads in the EEA and UK Google is introducing a new requirement for CMPs working with our publisher and developer partners that serve ads in EEA and the UK. Source: Google Ads & Commerce
Search Ads today and in the future As we use the power of generative AI to create more natural and intuitive Search experiences, ads will continue to play an important role. Source: Google Ads & Commerce
More effective media buying on apps Details on how Google Ads plans to buy media on apps and an update on Google bidding with third-party app monetization platforms. Source: The Official Google Blog
New ways to build awareness with YouTube Shorts This week at the IAB NewFronts, we’re announcing new ways to introduce Shorts into your awareness campaigns to reach highly engaged YouTube audiences. Source: Google Ads & Commerce