Our 2023 Ads Safety Report Google’s annual Ads Safety Report details Google’s efforts to prevent malicious use of our ads platforms. Source: Google Ads & Commerce
Evolving Google Analytics for more insightful measurement New tools in Google Ads and Analytics allow you to simplify your measurement and are more seamless to adopt. Source: The Official Google Blog
Power the next wave of games growth with ads innovation New product announcements from Google Ads and AdMob at the 2024 Google for Games Developer Summit for mobile game developers. Source: The Official Google Blog
Empowering your team to build best-in-class MMMs Introducing Meridian, Google’s first open source MMM. Source: The Official Google Blog
Gemini models are coming to Performance Max New improvements and AI-powered features are coming to Performance Max, including Gemini models for text generation. Source: AI
Own the world’s largest moments with YouTube Sponsorships Learn how brands used Content Takeovers and First Position Moments, two YouTube Sponsorships, to drive strong brand awareness and ad recall. Source: The Official Google Blog
Put Google AI to work with Search ads The conversational experience in Google Ads is now powered by Gemini and beta access is rolling out to all English language advertisers. Source: The Official Google Blog
Why your brand’s ads need more views from YouTube The value of YouTube views and how the new Google AI powered Video View Campaigns maximizes engaged ad views to drive consideration. Source: The Official Google Blog
Get creative with generative AI in Performance Max Generative AI is coming to Performance Max. Performance Max will now feature asset generation, letting you generate text and images. Source: The Official Google Blog
5 ways marketers can protect their brands How marketers can improve brand safety and suitability when advertising on YouTube and the Google Display Network. Source: The Official Google Blog