Tag Archives: Game Developers Conference

Making Google Play the best place to grow PC games

Posted by Aurash Mahbod – VP and GM of Games on Google Play

We’re stepping up our multiplatform gaming offering with exciting news dropping at this year’s Game Developers Conference (GDC). We’re bringing users more games, more ways to play your games across devices, and improved gameplay. You can read all about the updates for users from The Keyword. At GDC, we’ll be diving into all of the latest games coming to Play, plus new developer tools that’ll help improve gameplay across the Android ecosystem.

Today, we’re sharing a closer look at what’s new from Play. We’re expanding our support for native PC games with a new earnback program and making Google Play Games on PC generally available this year with major upgrades. Check out the video or keep reading below.


Google Play connects developers with over 2 billion monthly active players1 worldwide. Our tools and features help you engage these players across a wide range of devices to drive engagement and revenue. But we know the gaming landscape is constantly evolving. More and more players enjoy the immersive experiences on PC and want the flexibility to play their favorite games on any screen.

That’s why we’re making even bigger investments in our PC gaming platform. Google Play Games on PC was launched to help mobile games reach more players on PC. Today, we’re expanding this support to native PC games, enabling more developers to connect with our massive player base on mobile.

Expanding support for native PC games

For games that are designed with a PC-first audience in mind, we’ve added even more helpful tools to our native PC program. Games like Wuthering Waves, Remember of Majesty, Genshin Impact, and Journey of Monarch have seen great success on the platform. Based on feedback from early access partners, we’re taking the program even further, with comprehensive support across game development, distribution, and growth on the platform.

    • Develop with Play Games PC SDK: We're launching a dedicated SDK for native PC games on Google Play Games, providing powerful tools, such as easier in-app purchase integration and advanced security protection.
    • Distribute through Play Console: We’ve made it easier for developers to manage both mobile and PC game builds in one place, simplifying the process of packaging PC versions, configuring releases, and managing store listings.
    • Grow with our new earnback program: Bring your PC games to Google Play Games on PC to unlock up to 15% additional earnback.2

We’re opening up the program for all native PC games - including PC-only games - this year. Learn more about the eligibility requirements and how to join the program.

Moving image of thumbnails for popular PC Games on Google Play – Remember of Majesty, Genshin Impact, Joourney of Monarch, and Wuthering Waves
Native PC games on Google Play Games

Making PC an easy choice for mobile developers

Bringing your game to PC unlocks a whole new audience of engaged players. To help maximize your discoverability, we’re making all mobile games available3 on PC by default with the option to opt out anytime.

Games will display a playability badge indicating their compatibility with PC. "Optimized" means that a game meets all of our quality standards for a great gaming experience while "playable" means that the game meets the minimum requirements to play well on a PC. With the support of our new custom control mappings, many games can be playable right out of the box. Learn more about the playability criteria and how to optimize your games for PC today.

Moving image of playable PC Games on Google Play
Thousands of new games are added to Google Play Games

To enhance our PC experience, we’ve made major upgrades to the platform. Now, gamers can enjoy the full Google Play Games on PC catalog on even more devices, including AMD laptops and desktops. We’re partnering with PC OEMs to make Google Play Games accessible right from the start menu on new devices starting this year.

We’re also bringing new features for players to customize their gaming experiences. Custom controls is now available to help tailor their setup for optimal comfort and performance. Rolling out this month, we’re adding a handy game sidebar for quick adjustments and enabling multi-account and multi-instance support by popular demand.

Moving image demonstrating customizable controls while playing Dye Hard - Color War on PC on Google Play
You can customize controls while playing Dye Hard - Color War

Unlocking exclusive rewards on PC with Play Points

To help you boost engagement, we’re also rolling out a more seamless Play Points4 experience on PC. Play Points balance is now easier to track and more rewarding, with up to 10x points boosters5 on Google Play Games. This means more opportunities for players to earn and redeem points for in-game items and discounts, enhancing the overall PC experience.

Moving image showing Google Play Points in Google Play Games
Google Play Points is integrated seamlessly with Google Play Games

Bringing new PC UA tools powered by Google Ads

More developers are launching games on PC than ever, presenting an opportunity to reach a rapidly growing audience on PC. We want to make it easier for developers to reach great players with Google Ads. We’re working on a solution to help developers run user acquisition campaigns for both mobile emulated and native PC titles within Google Play Games on PC. We’re still in the early stages of partner testing, but we look forward to sharing more details later this year.

Join the celebration!

We're celebrating all that’s to come to Google Play Games on PC with players and developers. Take a look at the behind-the-scenes from our social channels and editorial features on Google Play. At GDC, you can dive into the complete gaming experience that is available on the best Android gaming devices. If you’ll be there, please stop by and say hello - we’re at the Moscone Center West Hall!


1 Source: Google internal data measuring monthly users who opened a game downloaded from the Play store.
2 Additional terms apply for the earnback program.
3 Your game’s visibility on Google Play Games on PC is determined by its playability badge. If your game is labeled as “Untested”, this means it will only appear if a user specifically searches for it in the Google Play Games on PC search menu. The playability badge may change once testing is complete. You can express interest in having Play evaluate your game for playability using this form.
4 Please see the Play Points help center for more information including country availability.
5 Offered for a limited time period. Additional terms apply.

Building excellent games with better graphics and performance

Posted by Matthew McCullough – VP of Product Management, Android

We’re stepping up our multiplatform gaming offering with exciting news dropping at this year’s Game Developers Conference (GDC). We’re bringing users more games, more ways to play your games across devices, and improved gameplay. You can read all about the updates for users from The Keyword. At GDC, we’ll be diving into all of the latest games coming to Play, plus new developer tools that’ll help improve gameplay across the Android ecosystem.

Today, we’re sharing a closer look at what’s new from Android. We’re making Vulkan the official graphics API on Android, enabling you to build immersive visuals, and we’re enhancing the Android Dynamic Performance Framework (ADPF) to help you deliver longer, more stable gameplays. Check out the video or keep reading below.

More immersive visuals built on Vulkan, now the official graphics API

These days, games require more processing power for realistic graphics and cutting-edge visuals. Vulkan is an API used for low level graphics that helps developers maximize the performance of modern GPUs, and today we’re making it the official graphics API for Android. This unlocks advanced features like ray tracing and multithreading for realistic and immersive gaming visuals. For example, Diablo Immortal used Vulkan to implement ray tracing, bringing the world of Sanctuary to life with spectacular special effects, from fiery explosions to icy blasts.

Moving image showing ray tracing in Diablo Immortal on Google Play
Diablo Immortal running on Vulkan

For casual games like Pokémon TCG Pocket, which draws players into the vibrant world of each Pokémon, Vulkan helps optimize graphics across a broad range of devices to ensure a smooth and engaging experience for every player.

Moving image showing gameplay of Pokemon TCG Pocket on Google Play
Pokémon TCG Pocket running on Vulkan

We’re excited to announce that Android is transitioning to a modern, unified rendering stack with Vulkan at its core. Starting with our next Android release, more devices will use Vulkan to process all graphics commands. If your game is running on OpenGL, it will use ANGLE as a system driver that translates OpenGL to Vulkan. We recommend testing your game on ANGLE today to ensure it’s ready for the Vulkan transition.

We’re also partnering with major game engines to make Vulkan integration easier. With Unity 6, you can configure Vulkan per device while older versions can access this setting through plugins. Over 45% of sessions from new games on Unity* use Vulkan, and we expect this number to grow rapidly.

To simplify workflows further, we’re teaming up with the Samsung Austin Research Center to create an integrated GPU profiler toolchain for Vulkan and AI/ML optimization. Coming later this year, this tool will enable developers to make graphics, memory and compute workloads more efficient.

Longer and smoother gameplay sessions with ADPF

Android Dynamic Performance Framework (ADPF) enables developers to adjust between the device and game’s performance in real-time based on the thermal state of the device, and it’s getting a big update today to provide longer and smoother gameplay sessions. ADPF is designed to work across a wide range of devices including models like the Pixel 9 family and the Samsung S25 Series. We’re excited to see MMORPGs like Lineage W integrating ADPF to optimize performance on their core target devices.

Moving image showing gameplay from Lineage w on Google Play
Lineage W running on ADPF

Here’s how we're enhancing ADPF with better performance and simplified integration:

    • Stronger performance: Our collaboration with MediaTek, a leading chip supplier for Android devices, has brought enhanced stability to ADPF. Devices powered by MediaTek's MAGT system-on-chip solution can now fully utilize ADPF's performance optimization capabilities.
    • Easier integration: Major game engines now offer built-in ADPF support with simple interfaces and default configurations. For advanced controls, developers can customize the ADPF behavior in real time.

Performance optimization with more features in Play Console

Once you’ve launched your game, Play Console offers the tools to monitor and improve your game's performance. We’re newly including Low Memory Killers (LMK) in Android vitals, giving you insight into memory constraints that can cause your game to crash. Android vitals is your one-stop destination for monitoring metrics that impact your visibility on the Play Store like slow sessions. You can find this information next to reach and devices which provides updates on your game's user distribution and notifies developers for device-specific issues.

Android vitals details in Google Play Console
Check your Android vitals regularly to ensure high technical quality

Bringing PC games to mobile, and pushing the boundaries of gaming

We're launching a pilot program to simplify the process of bringing PC games to mobile. It provides support starting from Android game development all the way through publishing your game on Play. Starting this month, games like DREDGE and TABS Mobile are growing their mobile audience using this program. Many more are following in their footsteps this year, including Disco Elysium. You can express your interest to join the PC to mobile program.

Moving image displaying thumbnails of titles of new PC games coming to mobile - Disco Elysium, TABS Mobile, and DREDGE
New PC games are coming to mobile

You can learn more about Android game development from our developer site. We can’t wait to see your title join the ranks of these amazing games built for Android. And if you’ll be at GDC next week, we’d love to say hello - stop by at the Moscone Center West Hall!


* Source: Google internal data measuring games on Android 14 or later launched between August 2024 - February 2025.

Google for Games Developer Summit March 2020

Posted by Greg Hartrell, Head of Product Management, Games on Android & Google Play

"Developer Summit Google for Games " with game illustration.

While we're sorry we didn't get to see you all in person at GDC, we hope you are all staying healthy and safe. As many of us look to press on with work as much as possible, we’d like to share with you what our teams have been working on at the digital Google for Games Developer Summit. We couldn’t be happier with the continued growth of the vibrant Android gaming ecosystem. In fact, Android remains the world's most popular mobile platform with more than 2.5 billion monthly active devices and great news for game developers, we’re seeing more than 1.4 trillion minutes played per month in your games on Google Play. It’s important to us that our platforms are highly useful to every kind of game developer, so our payment system helps games monetize in more than 65 countries. Moreover, we offer our users more than 275 local forms of payment, including more than 180 carrier billing options, with gift cards sold in over 900 thousand unique retail locations worldwide.

Across Android and Google Play, our mission is to deliver the best platform to build, discover, and experience games. Specifically, we’re working on ways to help you increase the reach of your games and manage the fragmentation of the Android ecosystem. We’re also focused on helping you access a wider player base, once you’ve made a great game and are ready to get it out there. Last year, we shared that we’re investing heavily in our games efforts to address your challenges in these areas, and now we are excited to share several new tools and services built specifically with game developers in mind.

Catch up on everything shared at g.co/gamedevsummit.

New Android tools for mobile game development

A major area of investment for us has been making it easier for developers to build and optimize games for Android. Here’s a round-up of several new tools we’re releasing:

  • Android Studio Profilers: We’ve overhauled our Android Studio System Trace profiler to allow you to inspect and visualize in fine detail how your code is being executed. We also added native memory profiling capabilities so you can see how your game is allocating memory and find memory leaks. Download Android Studio 4.1 Canary and watch the session.
  • Android Game Development Extension for Visual Studio: We’re introducing a new tool to make it easy to add Android support for your cross-platform games. This integrates easily with existing Visual Studio-based workflows so now you can conveniently generate APKs, deploy to Android devices or an emulator, and debug your Android game from within Visual Studio. Apply for the developer preview and watch the session.
  • Android GPU Inspector: Our new Android GPU Inspector enables you to look deeply into an Android GPU and see detailed information about your game’s render stages and GPU counters. Now graphics engineers are empowered with information and insights to optimize their game for better frame rates and more battery life. Apply for the developer preview and watch the session.
  • Game Package Registry for Unity by Google: Our new package registry consolidates various Google APIs, starting with Google Play Billing, Android App Bundles, Play Asset Delivery, Play Instant, and Firebase for Games, all in one place. Learn more and watch the session.
  • Crytek announces Android support: CRYENGINE is known as a high performance game engine for PCs and game consoles and will be adding a full Android pipeline to their engine this summer. Learn more.

New ways to reach more devices & users

We’ve been working to help developers scale their reach to a growing player-base across the Android ecosystem. Today, we’re introducing a few new tools to help your development process and provide greater insights into your game’s performance.

  • Google Play Asset Delivery: Introducing a new set of delivery features for games services, building on our App Bundle infrastructure to give you free, dynamic delivery of the right game assets to the right devices at the right time. All of this allows players to get into your game faster while assets are being downloaded, while you cut the costs of hosting and delivering d game resources. Learn more and watch the session.
  • Android vitals native crash symbolication: Now you can debug your native crashes more easily with support for native symbols in Play Console. Simply upload your native debug symbols to get the benefits in Android Vitals. Apply for the open beta and watch the session.
  • Android vitals performance insights with Android Performance Tuner: We’re making it possible to optimize your frame rate and fidelity across many devices at scale with new performance insights in Android vitals. For those in our developer preview, you can unlock this by integrating the new Android Performance Tuner into your game: a new library in the Android Game SDK. Apply for the developer preview and watch the session.
  • Play Billing Library 2 for Unity developers: Game developers using Unity can now access all of Play Billing Library 2's features, such as allowing users to pay with cash and surfacing IAPs outside of the game. This is the best way for Unity developers to prepare for Play’s Billing Library version requirements in 2021. Learn more.

New ways to reach more devices and win go-to-market

The Google Play store is shifting to be more gameplay centric by showing more visuals that demonstrate gameplay and a new system of tags to help users learn more about specific game traits and aid in exploration. Learn how you can ensure your game is of high-quality and leverage various features and new services to help you succeed in your go-to-market activities.

  • Emphasis on quality: We continue to emphasize high quality gaming experiences across Google Play, to encourage immersive gameplay with strong technical performance and being free of crashes. Learn more.
  • Pre-registration: Hundreds-of-millions of players use pre-registration campaigns on Google Play each year, making it an effective way to expand the reach on launch. We’ll soon be rolling out day 1 auto-installation for all pre-registration games, to help you build early consumer awareness and capture pre-launch demand.
  • Play Pass: Late last year we launched Play Pass in the US market as a subscription service providing users with access to hundreds of great apps and games on Google Play, completely free of ads and in-app purchases. Learn more and express interest.

Thanks for your support in continuing to build incredible games. Make sure to try some of the new tools and services we just released and catch the full playlist of mobile developer sessions. If you’re interested in sharing feedback to help shape the development of cutting edge features, apply to join our developer preview programs from Android and Google Play. You can also learn about all of the offerings we have to help game developers building on Android at d.android.com/games.

How useful did you find this blog post?

★ ★ ★ ★ ★

Join us for the digital Google for Games Developer Summit

Posted by the Google for Games Team GDC banner

Last month, Game Developers Conference (GDC) organizers made the difficult decision to postpone the conference. We understand this decision, as we have to prioritize the health and safety of our community. GDC is one of our most anticipated times of the year to connect with the gaming industry. Though we won’t be bringing the news in-person this year, we’re hosting the Google for Games Developer Summit, a free, digital-only experience where developers can watch the announcements and session content that was planned for GDC.

Google for Games Developer Summit

The Developer Summit kicks off on March 23rd at 9:00AM PT with our broadcasted keynote. Immediately following, we’ll be releasing a full lineup of developer sessions with over 10 hours of content to help take your games to the next level.

Here are some types of sessions to expect:

  • Success stories from industry leaders on how they’ve conquered game testing, built backend infrastructure, and launched great games across all platforms.
  • New announcements like Android development and profiling tools that can help deploy large APKs to devices faster, fine tune graphic performance, and analyze device memory more effectively.
  • Updates on products like Game Servers (currently in alpha)—a fully managed offering of Agones, letting developers easily deploy and manage containerized game servers around the globe.

Sign up to stay informed at g.co/gamedevsummit.

Support for the game developer community

We recognize every developer is impacted differently by this situation. We’re coordinating with the GDC Relief Fund to sponsor and assist developers who’ve invested in this moment to further grow their games.

We also understand many developers were looking forward to sharing their content with peers. To help with this, developers can use YouTube to stream events from small to large using tools like Live Streaming and Premieres.

We can’t wait to share what we have in store for gaming. Discover the solutions our teams have been building to support the success of this community for years to come.

This article was cross-posted from the Google Developer Blog. Google Play will be participating in the Google for Games Developer Summit on March 23rd at 9:00AM PT to share how we're making Google Play even more powerful for game developers!

Join us for the digital Google for Games Developer Summit

Posted by the Google for Games TeamGDC banner

Last month, Game Developers Conference (GDC) organizers made the difficult decision to postpone the conference. We understand this decision, as we have to prioritize the health and safety of our community. GDC is one of our most anticipated times of the year to connect with the gaming industry. Though we won’t be bringing the news in-person this year, we’re hosting the Google for Games Developer Summit, a free, digital-only experience where developers can watch the announcements and session content that was planned for GDC.

Google for Games Developer Summit

The Developer Summit kicks off on March 23rd at 9:00AM PT with our broadcasted keynote. Immediately following, we’ll be releasing a full lineup of developer sessions with over 10 hours of content to help take your games to the next level.

Here are some types of sessions to expect:

  • Success stories from industry leaders on how they’ve conquered game testing, built backend infrastructure, and launched great games across all platforms.
  • New announcements like Android development and profiling tools that can help deploy large APKs to devices faster, fine tune graphic performance, and analyze device memory more effectively.
  • Updates on products like Game Servers (currently in alpha)—a fully managed offering of Agones, letting developers easily deploy and manage containerized game servers around the globe.

Sign up to stay informed at g.co/gamedevsummit.

Support for the game developer community

We recognize every developer is impacted differently by this situation. We’re coordinating with the GDC Relief Fund to sponsor and assist developers who’ve invested in this moment to further grow their games.

We also understand many developers were looking forward to sharing their content with peers. To help with this, developers can use YouTube to stream events from small to large using tools like Live Streaming and Premieres.

We can’t wait to share what we have in store for gaming. Discover the solutions our teams have been building to support the success of this community for years to come.

Update on Google at GDC 2020

Posted by the Google for Games Team

Last Friday, GDC 2020 organizers made the difficult decision to postpone the conference. We understand this decision, as we have to prioritize the health and safety of our community.

Every year, we look forward to the Game Developers Conference and surrounding events because it gives our teams a chance to connect with game developers, partners, and friends in the industry.

Although we won’t be connecting in-person this year, we’re still excited to share the latest announcements from Google with everyone through our digital experience. We'll be sharing plans for our digital experience in the coming days.

Thank you to all who keep this community thriving and check back soon at g.co/gdc2020 for more details.

Update on Google at GDC 2020

Posted by the Google for Games Team

Last Friday, GDC 2020 organizers made the difficult decision to postpone the conference. We understand this decision, as we have to prioritize the health and safety of our community.

Every year, we look forward to the Game Developers Conference and surrounding events because it gives our teams a chance to connect with game developers, partners, and friends in the industry.

Although we won’t be connecting in-person this year, we’re still excited to share the latest announcements from Google with everyone through our digital experience. We'll be sharing plans for our digital experience in the coming days.

Thank you to all who keep this community thriving and check back soon at g.co/gdc2020 for more details.

Get ready for the Game Developers Conference

Posted by Kacey Fahey, Games Developer Marketing, Google

Cross-posting from the Google Developers Blog.

Google For Games at GDC March 16-20, 2020

Join us online or live* at the Google Developer Summits during the Game Developers Conference on March 16 and 17 to learn about the latest tools and updates to build great games, reach more players, and improve discovery of your game.

Google has lots to share with the game development community at the Game Developers Conference (GDC) in March. Check out our plans and sign up to keep up to date with the latest GDC news and announcements from Android, Google Play, Firebase, and more.

For one week, tens of thousands of creators from the gaming community come together at GDC to hear the latest industry innovations and network with peers to enable better gaming experiences for players around the world.

Below is a preview of what to expect from Google, and remember, it’s just the beginning. Don’t forget to sign up for our newsletter as we reveal more leading up to the event, or you can check out our website, Google for Games at GDC.

Google for Games Keynote

We will start the week with the Google for Games Keynote on Monday, March 16 at 9:30 am PST. Join the livestream and learn about the latest tools and solutions to help game developers create great games, connect with players, and scale their businesses.

GDC 2019 Keynote picture

Google Developer Keynote photo at GDC 2019

Google Developer Summit

We have two days of in-depth sessions where you can uplevel your skills across Google products and solutions. Topics range from new tools to optimize game development, how to reach more devices and players, using new Firebase features to alleviate infrastructure management challenges, and much more.

Learn more about the Google Developer Summit we’ll be hosting on March 16 -17 and how you can join in person with an official GDC ticket or via livestream.

We’ll be sharing more details about everything we have planned at GDC in the coming weeks so be sure to sign up to be among the first to hear the latest updates, and save the date to watch the keynote and other Developer Summit sessions at g.co/gdc2020.

More to come soon!

The Google for Games team

*On-site events are part of the official Game Developers Conference and require a pass to attend.

Get ready for the Game Developers Conference

Posted by Kacey Fahey, Games Developer Marketing

We’re excited to see you at the upcoming Game Developers Conference (GDC) in San Francisco. Join us March 16th-20th, 2020 to learn about new products and solutions from Google that will help developers for all platforms take their game to the next level. If you can’t make it in person, sign up to keep up to date with our announcements and view the livestream.

Everything kicks off with the Google for Games Developer Summit Keynote on Monday, March 16th where product leaders from across Google will share the newest announcements for game developers. After the keynote, join in on two days of developer sessions and learn how to use Google solutions to create great games, connect with more players, and scale your business. Check out the agenda today.

Starting Wednesday, March 18th, visit our booth in the GDC Expo to experience demos and meet one-on-one with Google product experts.

If you can’t attend GDC in-person, watch the Keynote and other Developer Summit sessions via the live stream at g.co/gdc2020.

We’ll be sharing more details about what we have planned at GDC in the coming weeks — be sure to sign up to be among the first to hear the latest updates. On-site events are part of the official Game Developers Conference and require a pass to attend.

See you there!

See the full agenda

Google Mobile Developer Day at Game Developers Conference 2019

Posted by Kacey Fahey, Developer Marketing, Google Play & Android

We're excited to host the Google Mobile Developer Day at Game Developers Conference 2019. We are taking this opportunity to share best practices and our plans to help your games businesses, which are fuelling incredible growth in the global mobile games market. According to Newzoo, mobile games revenue is projected to account for nearly 60% of global games revenue by 2021. The drivers of this growth come in many forms, including more developers building great games, new game styles blurring the lines of traditional genres, and the explosion of gaming in emerging markets - most notably in India.

Image Source: GamesIndustry.biz

To support your growth, Google is focused on improving the game development experience on Android. We are investing in tools to give you better insights into what is happening on devices, as well as in people and teams to address your feedback about the development process, graphics, multiplayer experiences, and more.

We have some great updates and new tools to improve game discovery and monetization on Google Play, which we also shared today during our Mobile Developer Day:

Pre-registration now in general availability

Starting today, we are launching pre-registration for general availability. Set up a pre-registration campaign in the Google Play Console and start marketing your games to build awareness before launch. Users who pre-register receive a notification at launch, which helps increase day one installs.

Google Play Instant gaining adoption

We have seen strong adoption of Google Play Instant with 3x growth in the number of instant games and 5x growth in the number of instant sessions over the last six months. Instant experiences allow players to tap the 'Try Now' button on your store listing page and go straight to a demo experience in a matter of seconds, without installing. Now, they're even easier to build with Cocos and Unity plug-ins and an expanded implementation partner program. Discover the latest updates on Google Play Instant.

Android App Bundles momentum and new large download size threshold

Over 60K apps and games on Google Play are now using the Android App Bundle publishing format, which is supported in Android Studio, Unity, and Cocos Creator. The app bundle uses Google Play's Dynamic Delivery to deliver a smaller, optimized APK containing only the resources needed for a specific device.

To better support high quality game experiences and reflect improved devices, we've also increased the size limit for APKs generated from app bundles to 150MB and raised the threshold for large download user warnings on the Google Play Store to 150MB, from 100MB.

Improved tools in the Google Play Console

Store listing experiments let you A/B test changes to your store listing on actual Play Store visitors. We recently rolled out improvements, introducing two new metrics - first time installers and D1 retained users - to more accurately reflect the performance of your store listings. These two new metrics are now reported with hourly intervals and are available via email notifications, letting you see results faster and track performance better.

Country targeted store listings allow you to tailor your app's store listing to appeal to users in different countries. You can customize the app title, icon, descriptions and graphic assets, allowing you to better appeal to users in specific target markets. For example, you can now tailor your store listing with different versions of the English language for users in India versus the United States.

Rewarded ads give players the choice to watch an advertisement in exchange for in-app items. With rewarded ads in Google Play, you can now create and manage rewarded ads through the Google Play Console. No additional SDK integrations are required.

We hope you try some of these new tools and keep sharing ideas so we can make Android and Google Play a better place to grow your business. We are committed to continue improving the platform and building tools that better serve the gaming community.

Get started today by visiting two new resources, a hub for developers interested in creating games on Android and games.withgoogle.com, for developers looking to connect and scale their business across Google. Many of these updates and resources come from community suggestions, so sign up for our monthly newsletter to stay informed.

How useful did you find this blog post?

★ ★ ★ ★ ★