Tag Archives: campaign

Upcoming change to LowerTargetRoas recommendations in the Google Ads API and Google Ads scripts

As of v17 of the Google Ads API, recommendations of type LOWER_TARGET_ROAS have included a current_average_target_micros as a whole currency value instead of a micros value (where one million is equivalent to one currency unit) as indicated by the field name. On April 23, 2025, we are rolling out a fix to populate current_average_target_micros with the micros value.

Note that as a result of the incorrect unit, the currently returned current_average_target_micros value is truncated and is therefore less precise than the micros equivalent. If you were converting the existing value to micros by multiplying by 1,000,000, the resulting value wouldn't necessarily be correct because any digits past the first position are dropped. For example, a current_average_target_micros value of 5 might have been converted to 5,000,000 in micros before the change, but could be returned as 5,750,000 (more precise) after the change.

What do I need to do?

If you use the Google Ads API or Google Ads scripts to query the recommendation resource for recommendations of type LOWER_TARGET_ROAS, and your application logic uses the current_average_target_micros field, you must update your application to treat the value as micros instead of a whole budget value for when the change takes effect on April 23, 2025.

If you have any questions or need help, check out the Google Ads API support page for options.

- Laura Chevalier, Google Ads API Team

Source: Google Ads Developer Blog

Announcing Budget Prefills with the Google Ads API

With v18 of the Google Ads API, you can now use the Recommendations.GenerateRecommendations method during campaign construction to retrieve optimized budget suggestions for Performance Max and Search campaigns.

When using the GenerateRecommendations method with a recommendation type of CAMPAIGN_BUDGET, you can supply inputs, such as final URL and bidding strategy, which Google machine learning models will use to generate budget recommendations. Google Ads API users that provide a campaign creation interface can provide budget prefills that fit into the campaign creation workflow. As with many recommendation types, campaign budget recommendations provide projected impact metrics to help understand the effect that implementing the recommendation will have on account performance.

Explore additional Recommendations API features

Recommendations in the Google Ads API offer several ways to increase your campaigns' performance through customized suggestions like adding new keywords or updating your bidding strategy. With RecommendationSubscriptionService, you can subscribe to automatically apply specific recommendation types of your choosing for your account. To retrieve and process recommendations directly, you can leverage the recommendation reporting resource.

To explore the full recommendations offering, check out our implementation guide.

- Laura Chevalier, Google Ads API Team

Source: Google Ads Developer Blog

Deprecation of New Smart Display Campaign Creation in the Google Ads API

We are removing the ability to create new Smart Display Campaigns in all versions of the Google Ads API. Version v12 already has these changes implemented.

On January 17, 2023 we will make a breaking change to all active versions of the Google Ads API older than v12, disallowing the creation of new Smart Display Campaigns in the API.

You will still be able to update your existing Smart Display Campaigns until they are auto-migrated in Q1 2023. For more information, please see this Help Center article.

Change Description
In all versions, after January 17, 2023, mutate operations to create a Smart Display Campaign (setting the AdvertisingChannelSubType to DISPLAY_SMART_CAMPAIGN) will throw an OperationAccessDeniedError.CREATE_OPERATION_NOT_PERMITTED error.

Next Steps
If you receive this error during Smart Display Campaign creation, you should create a Standard Display Campaign instead by leaving the optional AdvertisingChannelSubType field blank.

If you have any questions about this change or any other API feature, please contact us via the forum.

- Cory Liseno, Google Ads API Team

Source: Google Ads Developer Blog

Deprecation of New Smart Display Campaign Creation in the Google Ads API

- Cory Liseno, Google Ads API Team

Source: Google Ads Developer Blog

Moving from integration to synchronization

Reading time: 3 minutes

Consumers are more digitally savvy than ever before, effortlessly bouncing across channels and brands, making up their minds as they go. In fact, 49% of users visit 2-4 websites before they decide to make a purchase.* So how can we make sure our marketing is on-brand and in-sync with our brand message across platforms? By amplifying and strengthening that message with synchronized marketing.

Marketing is a team sport - each message needs to be in tune with another to survive in the ever-evolving advertising ecosystem. Marketers need to start thinking beyond a single campaign, and more about ensuring our messages are in-sync with one another, and the overall brand message.

Simply put, it’s taking integrated marketing ideas and expanding on them with the consumer in mind. There’s no need to abandon your marketing strategies, because a simple tweak may be all that’s missing in your plan. Here are five areas you can fine-tune to make sure you’re nailing your marketing efforts every time.

Define your purpose

What do you offer your clients that others can’t? What problems are you solving and how? Define what makes you unique, and let that message be the anchor that keeps your brand message consistent throughout, even when you introduce new products.

Keep the dialogue going

Thanks to the evolution of social media, marketers can continuously engage with their audience to keep their brand front-of-mind. A conversation that starts on Facebook can easily spill over to Twitter, blogs, and other mediums, amplifying the message for your audience. Let your customers know you care by responding to comments, complaints, and questions quickly and compassionately across all platforms.

Sync up your various platforms

Digitally-conscious consumers often blur the line between online and offline, reality and virtual reality. When marketing is synchronized, all touchpoints feed off each other. The conversational nature of social media is a great way to kick off a campaign online and then use the promoted hashtag on print, out-of-home and video ads, seamlessly marrying offline and online marketing efforts.

Repurpose and recycle content

Create content that you can repurpose across multiple channels. 60% of marketers produce at least one new content piece every day,** but pumping brand new content can be expensive. However, a stimulating white paper can be condensed into a blog piece, excerpts of key learnings can be shared on social media with a link to download the full report, and you can feature it on a company podcast discussing similar topics.

Treat employees like brand advocates

Employees are the heart and soul of the brand and can act as a direct line to a broader audience. People are more aligned with their online profiles than ever before, and happy team members that are proud of what they do will sing about it from the rooftops across multiple platforms. And their reach is incredible - a recent study found that employees have on average ten times more connections than branded channels online.*** They are the messengers that can make or break your brand, so make them feel valued and appreciated.

Synchronized marketing is all about thinking beyond a single campaign, and making sure every message we send out harmonizes across all channels. It’s tougher than ever before to know how and where a customer will see your brand for the first time, so make sure you provide a consistent experience throughout your marketing efforts.

*Source: Gallup

** Source: WordStream

***Source: MSLGROUP

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Tag Archives: campaign

Upcoming change to LowerTargetRoas recommendations in the Google Ads API and Google Ads scripts

Source: Google Ads Developer Blog

Announcing Budget Prefills with the Google Ads API

Source: Google Ads Developer Blog

Deprecation of New Smart Display Campaign Creation in the Google Ads API

Source: Google Ads Developer Blog

Deprecation of New Smart Display Campaign Creation in the Google Ads API

Source: Google Ads Developer Blog

Source: Google Ads Developer Blog

Source: Google Ads Developer Blog

Source: Google Ads Developer Blog

Source: Google Ads Developer Blog

Reading time: 3 minutes

Keep the dialogue going

Sync up your various platforms

Repurpose and recycle content

Source: AdWords Agency Blog