Today we’re announcing the release of AdWords API v201601. This is the first release that follows the new release schedule announced earlier this month. Here are the highlights:

• Reporting improvements. Several new fields were added to the VIDEO_PERFORMANCE_REPORT. New quality score and first position bid fields were added to the CRITERIA_PERFORMANCE_REPORT and KEYWORDS_PERFORMANCE_REPORT, and a new PARENTAL_STATUS_PERFORMANCE_REPORT was added. See the reporting section of the release notes for the complete list of changes, including all fields removed or added in this release.
• Improved batch processing. The BatchJobService was improved to reduce latency when uploading operations for a job. Check out the updated Batch Processing guide for details.
• Managing customer accounts. You can now update the ManagedCustomer.name of accounts under your account manager using a SET operation.
• Advanced conversions. You can control whether the Conversions column and conversion-based bid strategies include cross-device conversions via the new optimizeOnEstimatedConversions attribute of Customer.conversionTrackingSettings.
• Enhanced CPC bidding. Setting the enhancedCpcEnabled attribute of a ManualCpcBiddingScheme is now supported in the API. Previously, this setting was read-only.
• Targeting. The new Parent criteria type is available for targeting and bidding according to a user's parental status on the Display Network. In addition, ConstantDataService now supports retrieving the lists of mobile app category and new smartphone user criteria.

If you’re using v201506 of the AdWords API, please note that it’s being sunset on April 11th, 2016 as previously announced. We encourage you to skip v201509 and migrate straight to v201601.

As with every new version of the AdWords API, we encourage you to carefully review all changes in the release notes and the v201601 migration guide. The updated client libraries and code examples will be published shortly. With this release, we’ve also updated the Required Minimum Functionality document to include some of the newly added features.

If you have any questions or need help with migration, please post on the forum or the Ads Developers Plus Page.

- Josh Radcliff on behalf of the AdWords API Team.

Source: Google Ads Developer Blog