Tag Archives: AdSense

Google launches support for Tamil languages ads

After Hindi and Bengali, AdWords and Adsense to now support Tamil

India has 234* million Indian language users who are online (compared to 175 million English web users) and it is expected that another 300 million Indian language users will come online in the next three years. The most important aspect of making the web more useful and meaningful for Indian users is to make India’s Internet more representative of today’s India.

To make the web more inclusive, useful and meaningful for Indians, It’s essential to work towards creating useful content in local languages and focus on native language advertising to establish a connection with the audience.

We have been working on this front for the last couple of years and we are delighted to announce Tamil support in our advertising products - Google AdWords and Google AdSense. Advertisers will now be able to develop a rich and seamless campaigns to target their audience through Tamil-language search and display ads. In addition to that, content creators who have websites and blogs in Tamil will be able to sign up for Google Adsense and run ads on their content and attract advertisers from across the globe.

We saw a huge acceleration in Hindi content creation, when we launched support for Hindi languages, and we hope that the addition of new languages like Bengali (launched late last year) and now Tamil will provide the necessary boost to content creation in local languages and grow digital advertising in Indian languages.

To start monetizing your Tamil content website with Google AdSense:
1. Check the AdSense program policies and make sure your website is compliant.
2. Sign up for an AdSense account
3. Add the AdSense code to start displaying relevant ads to your
*Source: Indian Languages - Defining India’s Internet Report by KPMG
By Shalini Girish, Director - Google Marketing Solutions, Google India

Source: Official Google India Blog

Our continued investment in AdSense Experiments

Experimentation is at the heart of everything we do at Google — so much so that many of our products, including Analytics and AdSense, allow you to run your own experiments.

The AdSense Experiments page has allowed you to experiment with ad unit settings, and allowing and blocking ad categories to see how this affects your earnings. As of today, you can run more experiment types and have a better understanding of how they impact your earnings and users with some new updates.

Understand user impact with session metrics

Curious to know how the settings you experiment with impact your user experience? You can now see how long users spend on your site with a new “Ad session length” metric that has been added to the Experiments results page. Longer ad session lengths are usually a good indicator of a healthy user experience.

Ad balance experiments

Ad balance is a tool that allows you to reduce the number of ads shown by displaying only those ads that perform the best. You can now run experiments to see how different ad fill rates impact revenue and ad session lengths. Try it out and let us know what you think in the comments below!

Service announcement: We're auto-completing some experiments, and deleting experiments that are more than a year old.

To ensure you can focus your time efficiently on experiments, we'll soon be auto-completing the experiments for which no winner has been chosen after 30 days of being marked “Ready to complete”. You can manually choose a winner during those 30 days, or (if you’re happy for us to close the experiment) you don't need to do anything. Learn more about the status of experiments.

We’ll also be deleting experiments that were completed more than one year ago. Old experiments are rarely useful in the fast-moving world of the Internet and clutter the Experiments page with outdated information. If you wish to keep old experiments, you can download all existing data by using the “Download Data” button on the Experiments page.

We look forward to hearing your thoughts on these new features.

Posted by: Amir Hosseini Rad, AdSense Product Manager

Source: Inside AdSense

Grow your ad revenue and get your website into shape for the holiday season

The holiday season is the busiest time of every year, with shoppers out in full force to gather gifts, round up their decorations, and treat themselves to something special. Last year’s Black Friday set a new record with over $3 billion in online sales, representing a huge opportunity for advertisers and publishers. To make the most of this opportunity, now is the time to make sure that you can engage users and advertisers content targeted content and that you’re fully prepared for the busiest time on the consumer calendar.

Check out these stats and tips below which can help get you holiday season-ready: :

Tip 1: The holiday season keeps getting bigger and bigger

Each year the holiday season is getting bigger and starting earlier. With last year’s consumer spend being the biggest to date,seasonal advertising campaigns are extending from weeks to

months.

So why not take advantage of the holiday ad spending spree by placing ads on your site? A good first step is to choose the right tool to sell and manage ads on your site. Then, make sure your available ad space is optimized and mobile friendly. Finally, let the data inform your strategy: If you’re considering implementing new ad units, run an AdSense experiment to see how they perform. And make sure to test the different formats to see what works best for your users and your page.

Tip 2: Tailor your content to what users are looking for

The holiday shopping season creates big opportunities for AdSense publishers. According to Luth Research*, the way people search when shopping becomes more niche as they move closer to buying an item.

For example, individuals may start their shopping journey with search terms like “gadgets for men” or “laptops” but finish a few weeks later with searches for specific models or screen sizes. To capture audience attention and increase your ad impressions, build a content strategy that taps into this insight.

During the holiday season, consumers have limited time and lots of gifts to buy. Find out how they’re shopping and how they’re using mobile to complete their holiday to-do lists. Why not try creating content that taps into each stage of the buyer journey like gift inspiration articles for those early stage “i need ideas” moments, and product comparison content for those “i want to know” moments before users make a purchase decision. To help you make the most of these moments check out our guide to help you draw the crowds to your site.

Tip 3: Go native

Why not take your ads to the next level and implement AdSense Native Ads? These new ads give publishers a faster and more efficient way to create and implement native ads across their mobile, tablet and desktop websites. Our Native ads come in three categories: In-Feed, In-Article and Matched Content. They can all be used at once or individually and are designed for: a great user experience, a great look and feel across different screen sizes, and ease of use: easy-to-use editing tools help you make the ads look great on your site.

Additionally increasing the total number of viewable ad impressions has been shown to improve the performance of ads on sites and apps and increase advertiser satisfaction. To help publishers increase the likelihood that their ads will be measured as viewable, use the viewability best practices list below to learn about which areas you should address for better viewability results.

Finally AdSense for Search can help you and your users with the following benefits over the holiday period: Provide search feature to your users for a better experience, monetise your search traffic by displaying ads and give you reports to help you understand user behaviour.

Hopefully all these tips will help you grow your revenues even further this holiday season.

Happy holidays from the Google AdSense Team!

Source:

* Google/Luth Research, U.S. Google partnered with Luth to analyze the digital activity of its opt-in panel participants. The data was analyzed between April and Aug. 2016.

Source: Inside AdSense

Boost your multi-screen strategy with AdSense Responsive ads

We know one of the biggest challenges publishers currently face is designing websites that adapt to different screen sizes, resolutions and user needs. Responsive ad units helps you deliver the best possible user experience on your pages: You can dynamically control the presentation of your website according to the properties of the screen/device that it’s being viewed on. Responsive ads automatically adapt to the size of your user's screen, meaning publishers can spend more time creating great content, and less time thinking about the size of their ads.

Today we’re happy to share some product updates to complement and strengthen your strategy, with new features for our responsive ad units and a multi-screen optimization score now available.

The new full width ads on mobile devices

Our experiments show that full-width responsive ads perform better on mobile devices in portrait mode. Previously Responsive ads fitted to standard sizes. The new launch will now automatically expand ads to the full-width of the user's screen when their device is orientated vertically.

Screen Shot 2017-08-16 at 3.02.57 PM.png

To implement the new full-width responsive ads, you can simply create a responsive ad unit in your AdSense account.

Best practices to help improve your mobile performance

We are also happy to share with you other best practices to help improve your mobile performance. Check out this video to get tips on how to create an excellent mobile experience for your users and potentially increase your mobile revenue. Let's get started!

More information on Responsive ad units can also be found in our Help Center.

We look forward to hearing your thoughts on these new features!

Posted by: The AdSense Team