Tag Archives: AdMob

Mobile Ads Garage: Episode 6 – AdMob with Firebase

Episode six of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format.

At I/O '16, Google announced that Firebase has become a unified mobile platform that can help you quickly develop high-quality apps, grow your user base, and earn more money. Part of that platform is AdMob, and this episode features not only Andrew and Gary, but also the Garage's first ever guest star: David East from the Firecasts series! David and Andrew will cover what the benefits of Firebase are for AdMob publishers, how to import both SDKs into a project, and how to link an AdMob app to a Firebase project so you can take advantage of Firebase's free and unlimited analytics.



If you like the video, save the Mobile Ads Garage playlist to your YouTube Playlist collection and you'll never miss an episode.

We’d love to hear which AdMob features you’d like to learn more about. The comment sections for the videos are open, and you're welcome to toss out ideas for new episodes and examples you'd like to see. If you have a technical question relating to something discussed in one of the episodes, you can bring it to our support forum. Remember to stay connected on all things AdMob by following our Twitter, LinkedIn and Google+ pages

 - , Mobile Ads Developer Relations

Source: Inside AdMob


Introducing AdMob Campaigns, a powerful way to cross promote your apps and manage direct sold campaigns

Thousands of AdMob publishers leverage AdMob house ads to cross promote their apps and scale adoption of new apps to their existing users. Today, we’re taking this to the next level with the launch of AdMob Campaigns. We’re enriching our house ads functionality and adding direct sold capability to the AdMob platform. With this launch you can take advantage of:

  • Innovative formats: Use app promotion, image, text, HTML5, Video CTD ads that outperform legacy formats.
  • Advanced ad serving controls: Set four different goal types and allocate your inventory more efficiently with detailed performance reports such as campaign progress tracking. Run goal forecast to help predict whether your campaigns will meet their goals.
  • Best in class conversion tracking: Track your cross promotions using the same AdWords conversion tag, which is tightly integrated with third-party conversion trackers. No new tags required.




Going forward, you can manage all of your house ad campaigns and direct sold campaigns from one place. With AdMob, you can focus on building great apps while we do the hard work for you.

For more about AdMob Campaigns, visit our help center, and to stay connected on all things AdMob, follow our Twitter and Google+ pages.

Posted by Sarah Faulkner
Product Manager, AdMob

Source: Inside AdMob


Sonic The Hedgehog Speeds Through 25 Years

If you were on the cusp of your teenage years in 1991, chances are you were listening to grunge, playing Sonic the Hedgehog with school buddies on the SEGA Genesis, or maybe doing both at the same time! Millions of us raced the 16-bit hedgehog at supersonic speeds through six zones - plus special stages - giving Dr. Robotnik (before he was known as Eggman) a run for his money.

Today marks the 25th anniversary of the launch of the first-ever Sonic the Hedgehog video game. Each zone came with new challenges of bottomless pits, high-speed chicanes, and the jangle of scattered rings if you ran into buzz bombers! Our fondness for the blue blur grew with more games and new characters like Tails, Knuckles and Shadow the Hedgehog.

These days, Sonic’s success is played out on a variety of platforms, such as smartphones, handhelds, and consoles. On mobile, SEGA partners with AdMob to help monetize hugely popular titles such as Sonic Dash, balancing gameplay with our ad formats to provide a fantastic user experience. AdMob is used by more than 1 million apps to monetize, and you can learn more about how it could help your game with our guide to in-app advertising.

Now’s your chance to test your Sonic knowledge by taking a spin through our infographic. It’s part of a series, Game Stars (#AdMobGameStars), taking a look at classic video game titles through a Google lens. How fast does he run? What was his original name? Find out below!

Posted by Mike Schipper, Product Marketing, AdMob

Source: Inside AdMob


Writing the best business report for the AdMob Student App Challenge


With less than two weeks left in the AdMob Student App Challenge, you should now be working on your business reports. In order to qualify, your team must submit a business report along with your app so please review the guidelines. Here are some tips to help you write your business report:
  • The presentation and layout are easy - just follow the template on the AdMob website, and provide logical and cohesive explanations on each step of your decision-making process. 
  • Give examples along the way. This does not necessarily mean flashy and colorful graphics, but a clear marketing strategy and an examples of your app’s performance will go a long way with the panel.
  • Don’t worry about having the report translated to English. Submit the business report in the language you are most comfortable with.  
  • It’s important to make sure your business report demonstrates a sound strategy behind the choices made when integrating AdMob into the app. 
  • With your marketing strategy, talk about how you have already marketed your app, and what you’re doing to get the word out about your app and to maximize downloads.
While time is running short, continue to promote your app, monitor feedback, and get your business report wrapped up. The submission deadline is June 28, 2016 by 5:00PM PST, and this includes both your mobile app and business report. As always, follow us on AdMob G+ and Twitter for updates and keep an update on #AdMobSAC16 too, for any last-minute posts.

Posted by Jeff Miner
AdMob Student App Challenge Team

Source: Inside AdMob


5 tips to get your app ready for the game

Global sporting events tend to cause multi-national companies to spend more on marketing, and with all eyes on football this season, we want to make sure you’re maximizing your apps potential. Here are some tips to help you started.

Let your fans know you’re taking part - promote your app early. 

You’ve built a great app. Now, let’s make sure your audience knows where to find you. Try promoting your apps using AdWords or by creating free house ads with AdMob. If you’re publishing your app in Google Play, check out The Secrets to app success on Google Play. You’ll find features, tips, and best practices to help you build an effective strategy to improve promotion, reach and retention of your apps and games.


Advertise in the best format at the right place.

You’ve got your promotion plan in place. Now, let’s make sure we get the formats and placement sorted. The AdMob Help Center is a great resource to learn more about the ad formats available to you. You’ll also find lots of tips for our rich interactive ad format, interstitials.

Know who’s on your team.

You’ve attracted new users. Let’s understand more about them so that we know how to attract more of the most valuable users. We recently launched Firebase: a new mobile platform for both iOS and Android that helps you quickly develop high-quality apps, grow an engaged user base, and earn more money. Link your apps to Firebase.

Keep an eye on updated match fixtures.

Be the first to know about industry and AdMob updates. Subscribe to our Inside AdMob blog and make sure you’ve opted in to marketing communications to get updates directly in your inbox. Recent updates include rewarded mediation and native ads express. 

Avoid penalties or yellow cards.


Most importantly, make sure you’re playing by the rules! Ensure you’re adhering to AdMob policies, such as our implementation, content and behavioral policies. You can only win if you stay in the game.


Be a part of the winning team with AdMob. If you haven’t yet created an AdMob account, now is your time. It’s simple to get started. We wish you the very best of luck! Until next time, be sure to stay connected on all things AdMob by following our Twitter, LinkedIn and Google+ pages.

Posted by Rachel Barrett, Marketing Specialist and Daniel Rosen Jacobson, Apps and Gaming Industry Manager.

Source: Inside AdMob


Mobile Ads Garage #5: Interstitial best practices

A new episode of The Mobile Ads Garage has hit YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode covers one aspect of the SDK, break down the feature, and show screencasts of real implementations on both Android and iOS – all in a friendly format.

In the last episode, Andrew and Gary the Graphics Guy showed you how to implement AdMob interstitials on iOS and Android. Now they're back to show you how to put interstitials to work in the best ways possible. When is the best time to display? How early should you request an ad, and how often should your users see one? You'll get answers to these questions and more, along with cupcakes, cats who can play chess, and what appears to be a cloning incident gone awry.


If you like the video, save the Mobile Ads Garage playlist to your YouTube Playlist collection and you'll never miss an episode.

We’d love to hear which AdMob features you’d like to learn more about. The comment sections for the videos are open, and you're welcome to toss out ideas for new episodes and examples you'd like to see. If you have a technical question relating to something discussed in one of the episodes, you can bring it to our support forum.

 - , Mobile Ads Developer Relations

The Mobile Ads Garage Episode 5: Interstitial best practices

A new episode of The Mobile Ads Garage has hit YouTube!

If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode covers one aspect of the SDK, break down the feature, and show screencasts of real implementations on both Android and iOS – all in a friendly format.

In the last episode, Andrew and Gary the Graphics Guy showed you how to implement AdMob interstitials on iOS and Android. Now they're back to show you how to put interstitials to work in the best ways possible. When is the best time to display? How early should you request an ad, and how often should your users see one? You'll get answers to these questions and more, along with cupcakes, cats who can play chess, and what appears to be a cloning incident gone awry.



If you like the video, save the Mobile Ads Garage playlist to your YouTube Playlist collection and you'll never miss an episode.

We’d love to hear which AdMob features you’d like to learn more about. The comment sections for the videos are open, and you're welcome to toss out ideas for new episodes and examples you'd like to see. If you have a technical question relating to something discussed in one of the episodes, you can bring it to our support forum.

 - , Mobile Ads Developer Relations

Source: Inside AdMob


Writing the perfect app store listing for the AdMob Student App Challenge


There are less than three weeks left before the final project submission date of June 28, 2016 by 5:00PM PST. As we mentioned last week, your team should be focused on the final details of your project like wrapping up your business report, and promoting your app. Be sure to check out the Marketing section of the App Development Business Kit on the AdMob website, but the most important part of app promotion is having an awesome app store listing. Here are some tips to make sure you do:
  • Use high-quality screenshots: Many users view screenshots before downloading an app to see what they’re getting. Make sure the screenshots in your listing give the user a good overview of the major app screens and be authentic; make sure they’re accurate and up to date. 
  • Build word of mouth and choose good keywords: Recommendation from family & friends, app stores, and search engines are where users discover new apps. 
  • Write the perfect description:
    • Write for your audience. 
    • State its purpose up front and include 2-3 of the app’s best features.
    • Highlight great reviews and testimonials, from users once you get them. 
    • Be clear about its limitations, and don’t describe anything that your app cannot legitimately do.
Time is running short, so make sure to promote your app as much as possible through the submission date. We will have additional updates in the next week regarding your business report, so stay tuned for that. As always, follow us on AdMob G+ and Twitter for updates and keep an update on #AdMobSAC16 too, for any last-minute posts.

Posted by Jeff Miner
AdMob Student App Challenge Team

Source: Inside AdMob


Launching the Ads Status Dashboard

No one likes being in the dark when a major power outage occurs. That also holds true for developers when something happens to AdMob.

That’s why we’re launching the Ads Status Dashboard, a publicly-accessible tool to help you learn about any major outages or functionality issues on AdMob. If a major incident like an ad serving outage is identified, we’ll generally post an outage notice for AdMob on the Dashboard, then provide regular updates until the issue is resolved. If the dot’s green, it means there are no issues.



We’re hoping that this will help you access crucial information quickly and easily. Anyone who may be impacted can check the Dashboard to see the status of AdMob, so be sure to bookmark it and check back when an issue occurs. We hope it helps you stay updated and informed on any urgent issues affecting AdMob.

Posted by Henry Wang
Product Marketing

Source: Inside AdMob


Game developer Sohomob leverages AdMob mediation to grow revenue by 300%


Founded in 2011, Sohomob is a Hong Kong based company that’s well known for its successful mobile board game apps. They take pride in delivering high-quality games to users and focus on making the games beautiful, easy to use and functional. As a result, Sohomob’s games have attracted players from all over Asia, with Battle Ludo earning over 10M downloads.
“AdMob is the most comprehensive and reliable product in the market” - Daniel Ho, co-founder, Sohomob
The problem
To build a sustainable business, Sohomob needed a way to monetize its growing user base without interfering with social gameplay.

The solution
Turning to AdMob because of its reputation for global reach, Sohomob implemented a variety of ad formats including banners, interstitials and videos. To avoid interfering with gameplay, Sohomob showed ads only in between levels and at natural breaks. This helped them engage users without disrupting the gaming experience. Sohomob also leveraged AdMob mediation and ad network optimization to maximize earnings for ad placements. AdMob mediation allowed Sohomob to serve ads from multiple ad networks and ad network optimization enabled Sohomob to serve the highest paying ad from their mediation stack automatically.

The results
Adding AdMob mediation and enabling ad network optimization helped Sohomob increase its total revenue by 3X. After seeing so much success with AdMob, Sohomob decided to implement AdMob house ads and in-app purchase ads, helping them cross promote their apps and introduce in-app purchases to their users.

Sohomob is not stopping there, with the aim to build the largest social board game community in the world. To check out Sohomob’s success story, or any other of AdMob’s  other success stories, visit the AdMob website. Until next time, be sure to stay connected on all things AdMob by following our Twitter and Google+ page.

Posted by Henry Wang, AdMob Marketing

Source: Inside AdMob