In 2022, Google expanded support for Product structured data, enabling enhanced product experiences in Google Search. Then, in 2023 we added support for shipping and returns structured data. Today, we are adding structured data support for Product variants, allowing merchants to easily show more variations of the products they sell, and show shoppers more relevant, helpful results. Providing variant structured data will also complement and enhance merchant center feeds, including automated feeds.

Following our latest update on our preparations for the DMA (Digital Markets Act), we're sharing more details about what publishers can expect to see in regards to new search results in European Economic Area (EEA) countries, and how they can express interest in these experiences.

Today we're publishing a refreshed, more pocket-sized version of the SEO Starter Guide with a better focus on a starter audience and the topics we think a person who's just dipping their toes in SEO should focus on and why.

We're excited to announce that Search Central Live is returning to São Paulo on February 29, 2024. Following our successful events last year, we're continuing our mission to help Brazilian businesses enhance their site's performance in Google Search.

We're excited to announce that Search Central Live is coming to Buenos Aires on March 5, 2024. Following successful events throughout the world last year, we're continuing our mission to help website owners to enhance their site's performance in Google Search.

I'm sure you're all wondering why we have gathered you here today. That's right: it's the end of year blog post in which we go over what happened in 2023 on Google Search Central, and have some fun along the way!

Vacation rentals on Google make it easier for travelers to discover the best lodging options, whether they're searching for a cozy cabin or a house that sleeps ten. Today, we're announcing a new and simpler way for vacation rental integration partners to provide listing data to Google.

Earlier this year, we made a change to only show video thumbnails next to results on the main Google Search results page when the video is the main content of a page. Today, we're extending this change to search results in Video mode to better connect users with the video content they're looking for (rather than having to comb through a page to find that video). This change will start rolling out today, and it could take up to a week to complete.

Since 2013, Google has supported logo structured data, which recognizes two Organization fields: logo and url. Today we're expanding our support for organizational information by extracting additional administrative data such as name, address, contact information, and various business identifiers. You can continue to provide the logo and url fields to specify which image we use as your logo in Google search results.

Today we're announcing support for profile page and discussion forum structured data for use in Google Search, including new reports in Search Console. This markup works with Google Search features that are designed to show first-person perspectives from social media platforms, forums, and other communities.