Data visualizations are an essential storytelling tool in journalism, and though they are often intricate, they don’t have to be complex. In fact, with the growth of mobile devices as a primary method of consuming news, data visualizations can be simple images formatted for the device they appear on.

Enter data gifs.

These animations can be used for a variety of sophisticated storytelling approaches among data journalists: one example is Lena Groeger, who has become *the* expert in working with data gifs.

Today we are releasing Data Gif Maker, a tool to help journalists make these visuals, which show share of search interest for two competing topics.

Data Gif Maker works like this:

1. Enter two data points

We typically use the tool to represent competing search interest, but it can show whatever you want it to—polling numbers, sales figures, movie ratings, etc. If you want to show search interest, you can compare two terms in the Google Trends explore tool, which will give you an average number (of search interest over time) for each term. Then input those two numbers in Data Gif Maker.

2. Add your text

3. Choose your colors

4. Choose your explanatory text

5. Hit “Launch Comparisons” and “Download as Gif”

And there you go—you’ve made your first animated data gif. Pro-tip #1: the high resolution download takes longer but it’s better quality for social sharing. Pro-tip #2: Leave the window open on your desktop while it’s creating the gifs as it will do so quicker.

If you want the visual, but not the gif, hit “Launch Comparisons” and it will open in your browser window. Just hit space to advance through the views (it’s set up to show five pieces of data, one after the other).

Find the tool useful? We’d love to see what you do with it. Email us at [email protected].

Data visualizations are an essential storytelling tool in journalism, and though they are often intricate, they don’t have to be complex. In fact, with the growth of mobile devices as a primary method of consuming news, data visualizations can be simple images formatted for the device they appear on.

Enter data gifs.

These animations can be used for a variety of sophisticated storytelling approaches among data journalists: one example is Lena Groeger, who has become *the* expert in working with data gifs.

Today we are releasing Data Gif Maker, a tool to help journalists make these visuals, which show share of search interest for two competing topics.

Data Gif Maker works like this:

1. Enter two data points

We typically use the tool to represent competing search interest, but it can show whatever you want it to—polling numbers, sales figures, movie ratings, etc. If you want to show search interest, you can compare two terms in the Google Trends explore tool, which will give you an average number (of search interest over time) for each term. Then input those two numbers in Data Gif Maker.

2. Add your text

3. Choose your colors

4. Choose your explanatory text

5. Hit “Launch Comparisons” and “Download as Gif”

And there you go—you’ve made your first animated data gif. Pro-tip #1: the high resolution download takes longer but it’s better quality for social sharing. Pro-tip #2: Leave the window open on your desktop while it’s creating the gifs as it will do so quicker.

If you want the visual, but not the gif, hit “Launch Comparisons” and it will open in your browser window. Just hit space to advance through the views (it’s set up to show five pieces of data, one after the other).

Find the tool useful? We’d love to see what you do with it. Email us at [email protected].

Data visualizations are an essential storytelling tool in journalism, and though they are often intricate, they don’t have to be complex. In fact, with the growth of mobile devices as a primary method of consuming news, data visualizations can be simple images formatted for the device they appear on.

Enter data gifs.

These animations can be used for a variety of sophisticated storytelling approaches among data journalists: one example is Lena Groeger, who has become *the* expert in working with data gifs.

Today we are releasing Data Gif Maker, a tool to help journalists make these visuals, which show share of search interest for two competing topics.

Data Gif Maker works like this:

1. Enter two data points

We typically use the tool to represent competing search interest, but it can show whatever you want it to—polling numbers, sales figures, movie ratings, etc. If you want to show search interest, you can compare two terms in the Google Trends explore tool, which will give you an average number (of search interest over time) for each term. Then input those two numbers in Data Gif Maker.

2. Add your text

3. Choose your colors

4. Choose your explanatory text

5. Hit “Launch Comparisons” and “Download as Gif”

And there you go—you’ve made your first animated data gif. Pro-tip #1: the high resolution download takes longer but it’s better quality for social sharing. Pro-tip #2: Leave the window open on your desktop while it’s creating the gifs as it will do so quicker.

If you want the visual, but not the gif, hit “Launch Comparisons” and it will open in your browser window. Just hit space to advance through the views (it’s set up to show five pieces of data, one after the other).

Find the tool useful? We’d love to see what you do with it. Email us at [email protected].

Publishers are the backbone of the open web—the content creators, journalists, amateur videographers and our go-to guides for information. Fifteen years ago, we decided to help publishers make money from their content by starting AdSense, our first publisher platform. And today, our ad platforms are used by millions of publishers, large and small, as a way to grow their businesses. In 2016, we paid out more than $11 billion to our publisher partners from advertising.

Policies play an important role in protecting the open web. They ensure publishers have a sustainable way to make money through our ads platforms, setting rules about what we do and don’t allow. For example, publishers can’t just have a site full of ads. Our policies exist to balance publishers’ needs with those of our users, advertisers and all of the parties that depend on it to keep the open web going.

One of the top requests we hear from publishers is that they want more transparency about how we respond to policy violations on their content. They want more information about why we remove ads on their websites and more help to resolve issues quickly, minimizing the impact on their bottom line.

Today we’re announcing two updates, based on direct feedback from publishers, to how our policies are enforced and communicated to publishers.

Policy actions at the page level

We’re introducing a new technology for policy violations that allows us to act more quickly and more precisely when we need to remove ads from content that violates our policies. Historically, for most policy violations, we remove all ads from a publisher’s site. As we roll out page-level policy action as the new default for content violations, we’ll be able to stop showing ads on select pages, while leaving ads up on the rest of a site’s good content. We’ll still use site-level actions but only as needed. And when it's necessary, such as in the case of egregious or persistent violations, we'll still terminate publishers. Altogether, this means fewer disruptions for publishers. 

A new Policy Center for publishers that use AdSense

We’re also announcing a new Policy Center as a one-stop shop for everything a publisher needs to know about policy actions that affect their sites and pages. We have been piloting this Policy Center with thousands of AdSense publishers, who have been very positive about these changes—and provided great feedback and suggestions on how to make the Policy Center more useful.

In just a few weeks, all AdSense publishers will have more transparency about why policy actions were taken and the violations found, including page-level action data, so they can quickly resolve these issues across all their sites and pages using step-by-step instructions. The Policy Center also makes it easy for publishers to tell us when policy issues have been resolved and their pages are ready for review.  

Later this year, we’ll be adding policy centers in other publisher platforms in addition to AdSense.

With this launch, we’re moving two steps closer to our goal of making it easier to understand how our policies work so that publishers can drive their businesses forward, using Google ad platforms.  

Publishers are the backbone of the open web—the content creators, journalists, amateur videographers and our go-to guides for information. Fifteen years ago, we decided to help publishers make money from their content by starting AdSense, our first publisher platform. And today, our ad platforms are used by millions of publishers, large and small, as a way to grow their businesses. In 2016, we paid out more than $11 billion to our publisher partners from advertising.

Policies play an important role in protecting the open web. They ensure publishers have a sustainable way to make money through our ads platforms, setting rules about what we do and don’t allow. For example, publishers can’t just have a site full of ads. Our policies exist to balance publishers’ needs with those of our users, advertisers and all of the parties that depend on it to keep the open web going.

One of the top requests we hear from publishers is that they want more transparency about how we respond to policy violations on their content. They want more information about why we remove ads on their websites and more help to resolve issues quickly, minimizing the impact on their bottom line.

Today we’re announcing two updates, based on direct feedback from publishers, to how our policies are enforced and communicated to publishers.

Policy actions at the page level

We’re introducing a new technology for policy violations that allows us to act more quickly and more precisely when we need to remove ads from content that violates our policies. Historically, for most policy violations, we remove all ads from a publisher’s site. As we roll out page-level policy action as the new default for content violations, we’ll be able to stop showing ads on select pages, while leaving ads up on the rest of a site’s good content. We’ll still use site-level actions but only as needed. And when it's necessary, such as in the case of egregious or persistent violations, we'll still terminate publishers. Altogether, this means fewer disruptions for publishers. 

A new Policy Center for publishers that use AdSense

We’re also announcing a new Policy Center as a one-stop shop for everything a publisher needs to know about policy actions that affect their sites and pages. We have been piloting this Policy Center with thousands of AdSense publishers, who have been very positive about these changes—and provided great feedback and suggestions on how to make the Policy Center more useful.

In just a few weeks, all AdSense publishers will have more transparency about why policy actions were taken and the violations found, including page-level action data, so they can quickly resolve these issues across all their sites and pages using step-by-step instructions. The Policy Center also makes it easy for publishers to tell us when policy issues have been resolved and their pages are ready for review.  

Later this year, we’ll be adding policy centers in other publisher platforms in addition to AdSense.

With this launch, we’re moving two steps closer to our goal of making it easier to understand how our policies work so that publishers can drive their businesses forward, using Google ad platforms.  

Publishers are the backbone of the open web—the content creators, journalists, amateur videographers and our go-to guides for information. Fifteen years ago, we decided to help publishers make money from their content by starting AdSense, our first publisher platform. And today, our ad platforms are used by millions of publishers, large and small, as a way to grow their businesses. In 2016, we paid out more than $11 billion to our publisher partners from advertising.

Policies play an important role in protecting the open web. They ensure publishers have a sustainable way to make money through our ads platforms, setting rules about what we do and don’t allow. For example, publishers can’t just have a site full of ads. Our policies exist to balance publishers’ needs with those of our users, advertisers and all of the parties that depend on it to keep the open web going.

One of the top requests we hear from publishers is that they want more transparency about how we respond to policy violations on their content. They want more information about why we remove ads on their websites and more help to resolve issues quickly, minimizing the impact on their bottom line.

Today we’re announcing two updates, based on direct feedback from publishers, to how our policies are enforced and communicated to publishers.

Policy actions at the page level

We’re introducing a new technology for policy violations that allows us to act more quickly and more precisely when we need to remove ads from content that violates our policies. Historically, for most policy violations, we remove all ads from a publisher’s site. As we roll out page-level policy action as the new default for content violations, we’ll be able to stop showing ads on select pages, while leaving ads up on the rest of a site’s good content. We’ll still use site-level actions but only as needed. And when it's necessary, such as in the case of egregious or persistent violations, we'll still terminate publishers. Altogether, this means fewer disruptions for publishers. 

A new Policy Center for publishers that use AdSense

We’re also announcing a new Policy Center as a one-stop shop for everything a publisher needs to know about policy actions that affect their sites and pages. We have been piloting this Policy Center with thousands of AdSense publishers, who have been very positive about these changes—and provided great feedback and suggestions on how to make the Policy Center more useful.

In just a few weeks, all AdSense publishers will have more transparency about why policy actions were taken and the violations found, including page-level action data, so they can quickly resolve these issues across all their sites and pages using step-by-step instructions. The Policy Center also makes it easy for publishers to tell us when policy issues have been resolved and their pages are ready for review.  

Later this year, we’ll be adding policy centers in other publisher platforms in addition to AdSense.

With this launch, we’re moving two steps closer to our goal of making it easier to understand how our policies work so that publishers can drive their businesses forward, using Google ad platforms.