Deck the halls with tools for shopping
The Google Shopping team has built several new tools to help you get an early and stress-free start on holiday shopping.
Category Archives: Google Commerce Blog
Deck the halls with tools for shopping
I love shopping for gifts for my family and friends, but it’s not always easy. Fortunately, the Google Shopping team has built several new tools to help you (and me!) get an early and stress-free start on holiday shopping.
Explore products in 360-degree detail on Google Shopping
Having trouble imagining what a toy actually looks like from the online picture? Now, when searching for a subset of toys on Google Shopping, you can see 360-degree photos of the products. These interactive images bring the in-store feeling of holding and touching a product to your online browsing.
Look for the “3D” swivel icon on the product image to see a toy in 360-degree view, on HTML5 enabled browsers. We’ve also put together a Holiday Toy Collection featuring this enhanced imagery—explore the collection on this site. 360-degree imagery is coming for other types of products soon.
If you’re a retailer or manufacturer interested in displaying these rich images of your products on Google Shopping, please fill out this form.
Use Shortlists to stay organized and collaborate with friends
New in Google Shopping, Shortlists make it easier to research products and plan purchases with friends and family. Instead of using bookmarked websites and docs containing long lists of URLs, or back-and-forth emails with friends, you can now consolidate all your shopping research in one place. With Shortlists, you can easily:
- Keep track of products you like from Google Shopping and across the web
- View product photos, prices and specs side by side
- Share your Shortlist with friends, who can add their own ideas
Create a Shortlist by visiting google.com/shopping/shortlists or clicking the “Add to Shortlist” button as you browse products on Google Shopping.
Shortlists on Google Shopping
Discover great deals and store promotions on Google Shopping
To help you make the most of your holiday budget, Google Shopping now shows discounts or promotions on the products you're viewing. If discounts or promotions are available, you can click on the link and visit the retailer’s site to redeem the offer.
That’s not all...a few more new Google Shopping features
Here are a few of the other tools we’ve created to make your holiday shopping a little easier:
- Not sure you’ve found the perfect gift? Read reviews from people you know and write your own product reviews on Google Shopping.
- Found an item that’s almost perfect but not quite? Now you can view“visually similar” results for even more types of products and categories, including jewelry, coats, handbags and more.
- Buying an important gift? Look for the Google Trusted Store logo as you shop. It indicates a store ships quickly and delivers excellent customer service.
- Shopping on the go? Browse for gift ideas, find local sales and research products with the new and improved Google Shopper 3.0, currently available for Android.
- Still need some inspiration? Browse holiday catalogs from the top retailers directly on Google Shopping.
Happy holiday shopping!
Source: Shopping & Payments
Deck the halls with tools for shopping
I love shopping for gifts for my family and friends, but it’s not always easy. Fortunately, the Google Shopping team has built several new tools to help you (and me!) get an early and stress-free start on holiday shopping.
Explore products in 360-degree detail on Google Shopping
Having trouble imagining what a toy actually looks like from the online picture? Now, when searching for a subset of toys on Google Shopping, you can see 360-degree photos of the products. These interactive images bring the in-store feeling of holding and touching a product to your online browsing.
Look for the “3D” swivel icon on the product image to see a toy in 360-degree view, on HTML5 enabled browsers. We’ve also put together a Holiday Toy Collection featuring this enhanced imagery—explore the collection on this site. 360-degree imagery is coming for other types of products soon.
If you’re a retailer or manufacturer interested in displaying these rich images of your products on Google Shopping, please fill out this form.
Use Shortlists to stay organized and collaborate with friends
New in Google Shopping, Shortlists make it easier to research products and plan purchases with friends and family. Instead of using bookmarked websites and docs containing long lists of URLs, or back-and-forth emails with friends, you can now consolidate all your shopping research in one place. With Shortlists, you can easily:
- Keep track of products you like from Google Shopping and across the web
- View product photos, prices and specs side by side
- Share your Shortlist with friends, who can add their own ideas
Create a Shortlist by visiting google.com/shopping/shortlists or clicking the “Add to Shortlist” button as you browse products on Google Shopping.
Shortlists on Google Shopping
Discover great deals and store promotions on Google Shopping
To help you make the most of your holiday budget, Google Shopping now shows discounts or promotions on the products you're viewing. If discounts or promotions are available, you can click on the link and visit the retailer’s site to redeem the offer.
That’s not all...a few more new Google Shopping features
Here are a few of the other tools we’ve created to make your holiday shopping a little easier:
- Not sure you’ve found the perfect gift? Read reviews from people you know and write your own product reviews on Google Shopping.
- Found an item that’s almost perfect but not quite? Now you can view“visually similar” results for even more types of products and categories, including jewelry, coats, handbags and more.
- Buying an important gift? Look for the Google Trusted Store logo as you shop. It indicates a store ships quickly and delivers excellent customer service.
- Shopping on the go? Browse for gift ideas, find local sales and research products with the new and improved Google Shopper 3.0, currently available for Android.
- Still need some inspiration? Browse holiday catalogs from the top retailers directly on Google Shopping.
Happy holiday shopping!
Source: Shopping & Payments
Connecting shoppers and great stores online
When shoppers see the Google Trusted Store badge, they know in a snap they’re shopping with a reputable retailer.
Source: Shopping & Payments
Connecting shoppers and great stores online
Online shopping is great for many reasons, but most of all it’s a convenient and fast way to turn your intent to buy that new pair of running shoes, for example, into an actual purchase. But shoppers tell us they’re often nervous about buying from online stores they don’t know. We created the free Google Trusted Stores program to help solve this problem. When shoppers see the Google Trusted Store badge, they know in a snap they’re shopping with a reputable retailer and they can feel confident making an informed purchase.
We’ve been testing the program since last fall with about 50 online merchants and more than 10 million orders. It’s working even better than we hoped, generating positive feedback from shoppers and increasing sales for merchants. Starting today, Google Trusted Stores is open to all U.S. merchants who want to apply.
Helping shoppers choose stores they can trust
The Google Trusted Store badge and report card
When shopping online, you may come across the Google Trusted Store badge. Hover over it and you’ll see a “report card” which shows “grades” for that merchant’s shipping and service, including more precise metrics about what the grades mean.
This badge is only awarded to online stores that deliver a great overall experience, so even if you haven’t shopped with this merchant before, you can easily tell if they are trustworthy, ship quickly and reliably, and offer exceptional customer service. If there’s a problem with your purchase, we’re here to help. When you buy from a Google Trusted Store, you can opt in to get up to $1,000 lifetime purchase protection per shopper. And our dedicated customer service team is there to work with you and the merchant to assist in resolving the issue.
Helping merchants demonstrate their excellence and earn new business
Google Trusted Stores helps online stores attract new customers, increase sales and differentiate themselves by showing off their excellent service via the badge on their websites. Soon the badge will also appear on Google.com ads and in Google Shopping results.
Google Trusted Store badge on AdWords
Over the last nine months of the pilot, our tests show that participating in this program can help merchants big and small. For example, Wayfair, the largest online-only retailer of home goods and one of the top 50 largest online retailers as ranked by Internet Retailer, increased sales* on its site by 2.3 percent with Google Trusted Stores. And Beau-coup, a specialty online favors and gifts retailer, saw an 8.6 percent increase*. Take a look at our merchant success stories to learn more about how Google Trusted Stores has had a positive impact on website conversion rates and average order sizes for online retailers.
Google Trusted Stores is entirely free, both for shoppers and for online stores. We’re still testing the most helpful ways to display Trusted Stores information to shoppers, so you may see different versions, or none at all, while we conduct experiments. If you’re a merchant and would like to participate in the Google Trusted Stores program, please apply.
*Increased sales percentages are based on a combination of uplift in conversion and average order size.
Source: Shopping & Payments
Connecting shoppers and great stores online
Online shopping is great for many reasons, but most of all it’s a convenient and fast way to turn your intent to buy that new pair of running shoes, for example, into an actual purchase. But shoppers tell us they’re often nervous about buying from online stores they don’t know. We created the free Google Trusted Stores program to help solve this problem. When shoppers see the Google Trusted Store badge, they know in a snap they’re shopping with a reputable retailer and they can feel confident making an informed purchase.
We’ve been testing the program since last fall with about 50 online merchants and more than 10 million orders. It’s working even better than we hoped, generating positive feedback from shoppers and increasing sales for merchants. Starting today, Google Trusted Stores is open to all U.S. merchants who want to apply.
Helping shoppers choose stores they can trust
The Google Trusted Store badge and report card
When shopping online, you may come across the Google Trusted Store badge. Hover over it and you’ll see a “report card” which shows “grades” for that merchant’s shipping and service, including more precise metrics about what the grades mean.
This badge is only awarded to online stores that deliver a great overall experience, so even if you haven’t shopped with this merchant before, you can easily tell if they are trustworthy, ship quickly and reliably, and offer exceptional customer service. If there’s a problem with your purchase, we’re here to help. When you buy from a Google Trusted Store, you can opt in to get up to $1,000 lifetime purchase protection per shopper. And our dedicated customer service team is there to work with you and the merchant to assist in resolving the issue.
Helping merchants demonstrate their excellence and earn new business
Google Trusted Stores helps online stores attract new customers, increase sales and differentiate themselves by showing off their excellent service via the badge on their websites. Soon the badge will also appear on Google.com ads and in Google Shopping results.
Google Trusted Store badge on AdWords
Over the last nine months of the pilot, our tests show that participating in this program can help merchants big and small. For example, Wayfair, the largest online-only retailer of home goods and one of the top 50 largest online retailers as ranked by Internet Retailer, increased sales* on its site by 2.3 percent with Google Trusted Stores. And Beau-coup, a specialty online favors and gifts retailer, saw an 8.6 percent increase*. Take a look at our merchant success stories to learn more about how Google Trusted Stores has had a positive impact on website conversion rates and average order sizes for online retailers.
Google Trusted Stores is entirely free, both for shoppers and for online stores. We’re still testing the most helpful ways to display Trusted Stores information to shoppers, so you may see different versions, or none at all, while we conduct experiments. If you’re a merchant and would like to participate in the Google Trusted Stores program, please apply.
*Increased sales percentages are based on a combination of uplift in conversion and average order size.