Publisher digitally recreates the experience of reading a glossy print magazine and attracts more brand advertisers with component-based native ad formats.
Aller Media is a leading, Scandinavian publisher that owns a variety of media outlets including KK.no, a landmark fashion and lifestyle magazine. With more of its users on mobile devices, KK.no invested in a responsive website to deliver contextually relevant experiences. But its ads, particularly the custom native formats, didn’t respond to the user's context in the same way as its content.
In late 2015, KK.no partnered with DoubleClick to build fully responsive, component-based native ads. The result: beautiful and seamless user experiences across mobile and desktop, increased ad viewability and greater impact for advertisers.
"With Native Ads on DoubleClick, KK.no saw over 85% growth in ad viewability on mobile without compromising user experiences. They actually love it. It’s a part of how they consume the content on the site." Kirsti Engedal Alfheim, Head of Ad Operation, Aller Media
People want great experiences wherever they’re consuming content – on the web, in apps, on every screen. Savvy publishers have responded by building smart, responsive websites and new app interaction models. But improving the content experience alone is not enough. Publishers need to evolve their advertising as well, from boxy banners to flexible and contextually relevant native ads that scale. To help them do that, we’re extending our native ads for apps solution to work across all screens – on the web and in apps – making it easier for publishers to set up, deliver, and measure directly-sold native ads everywhere.
Reducing complexity to scale beautiful native ads across screens
Running native ads across all of a publisher’s digital inventory has, until now, been an operationally complex process requiring hours spent manually coding and compiling individual ad creatives from advertiser-provided assets.
Now, DoubleClick for Publishers supports native creatives that easily scale and adapt to different content layouts on different screens. Instead of providing rigid, pre-defined ad creatives, advertisers can give publishers components that make up their ads – image, headline, copy, etc. Publishers set up a central library of native styles suited to their content and DoubleClick automatically compiles the creative from the components, applying the right style based on where users are consuming content.
These native creatives can run both in traditional banner slots and a new, responsive fluid ad slot in Google Publisher Tag and the Google Mobile Ads SDK. And ActiveView and third-party measurement are fully supported.
Flexing The New York Times’ native advertising strategy
Last year, The New York Times launched “Flex Frames”, a new suite of natively styled ads developed in-house. The goal was to extend innovative storytelling and beautiful user experiences to ads across all of their content platforms.
“We think better designed ads that play off the functionality and user experience of our site will allow us to grow our business.” -Sebastian Tomich, Senior Vice President of Advertising & Innovation, The New York Times
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Flex Frames was a hit with users and advertisers alike: CTRs were up 4-5X compared to regular 300x250 in-line units, and advertisers jumped at the chance to take advantage of new in-line video inventory.
Scaling Flex Frames, however, proved challenging. The team was dedicating too many hours to coding and compiling ads for review by advertisers.
The New York Times turned to DoubleClick’s new solution to serve these native ads more efficiently wherever their users may be – in apps, on the web, or even on AMP pages. By overlaying audience data, the team is able to optimize the creative presentation to match the editorial experiences that individual readers respond to the most, delivering compelling user experiences and great results.
“Performance on mobile is surpassing desktop, and that’s a big opportunity. We see our partnership with Google and DoubleClick as the answer to scale and that’s been the biggest challenge for advertisers trying to innovate today,” says Tomich.
The New York Times isn’t the only publisher benefitting from this technology. Today, more than 200 publishers globally, including Aller Media in Norway and Grupo Expansion in Mexico, are using DoubleClick to deliver fully responsive native ads across all their web and app properties.
DoubleClick’s goal has always been to help publishers thrive and deliver great advertising experiences with the least complexity. With our growing investment in native solutions for publishers, we’re excited to power ad experiences that are more engaging and seamless for users everywhere, unlocking brand spend in a way that’s sustainable and scalable.
Learn more about Native Ads on DoubleClick in our Help Center and experience their responsiveness in this interactive demo.
As Jonathan said a few weeks ago, our goal has always been to help publishers thrive and create sustainable businesses with advertising. First Look was developed to help publishers maximize the revenue from all of their inventory by enabling them to give trusted programmatic buyers the opportunity to bid on 100% of their inventory -- even ahead of sponsorships and reservations. It’s simple to set up with no required code changes, zero added latency, and it works across all channels and formats. Since its preview in October 2015, 300+ publishers have leveraged First Look to grow programmatic revenue.
“First Look has been a great compliment to our monetization [strategy] and our ad stack. Since implementing it, Gannett has seen a 15% lift in eCPM of our programmatic channel.” -Tim Wolfe, VP of Revenue Operations, Gannett
Publishers like About Inc. and Frankly Inc have also seen significant results with First Look.
“Given the appetite for First Look inventory, we have realized a material lift in programmatic revenue since the product was made available.” -Scott Mulqueen, Vice President of Programmatic & Audience monetization, About, Inc.
“By leveraging First Look, we have been able to expose more inventory and maximize yield on premium users and content through a seamless & easy implementation. As our programmatic stack continues to mature, we see great potential for higher cpms and greater volume.” -William Ammerman, Head of Advertising, Frankly Inc.
It’s been almost a month since we released First Look to all publishers and we’re happy to help them achieve higher yield for every impression while maintaining their user experience. If you want to learn more about Gannett’s strategy and approach to using First Look read more on DoubleClick.com.
Posted by Alex Shellhammer Product Marketing Manager, DoubleClick
The television industry is in the midst of a massive change. The rise of new content models and connected devices has led to more choice than ever--both for content creators and consumers. But with this choice and opportunity comes new challenges to solve as well.
I spoke to the TV industry at the Closing General Session of the National Association of Broadcasters Show. In the keynote I discussed the rebirth of TV and how we’re helping Broadcasters and Distributors with discovery, monetization and content creation.
Discovery
Announcing new ways to find where and when to watch your favorite shows.
There are now more ways to watch your favorite TV shows than ever before. This shift has some even saying that we’re in the “golden age” of television. And what we're seeing is that more and more, viewers are turning to their phones to find out what to watch, where to watch it and when it’s available -- in fact, searches for TV shows and films on mobile have grown more than 55% in the past year alone.
Last year we launched video actions in Search to help viewers find direct options to watch the shows they are looking for on programmer and distributors mobile apps and sites or stores like Google Play.
Today, I'm excited to announce that, coming soon, Google Search will have live TV listings. So now if you're looking for a movie or TV show like The Big Bang Theory, we'll not only show you the apps and sites where you can find the latest episode, but also show which channel you can turn your tv to later in the evening or week to catch it live.
Monetization
Announcing personalized TV ads with DoubleClick Dynamic Ad Insertion
Viewers no longer expect content personalized to them, they demand it. And that includes ads.
Today we are taking big steps to bring new addressable advertising capabilities to TV Broadcasters and Distributors by announcing DoubleClick’s Dynamic Ad Insertion. This makes ads hyper relevant for viewers across any screen that they watch. By creating individual streams for every viewer using server side ad insertion, we are able to deliver a better, more personalized viewing experience that looks and feels as seamless as TV today.
And not only will this work for both live and on-demand TV but it works across directly sold and programmatic.
We put this technology to the test with two of the highest rated TV events in the last year: the Rugby World Cup Finals on TF1, the leading network in France, and the Republican Presidential Debates on Fox News, a leading news network in the US. Politics and sports are pretty personal topics, so it’s only appropriate that TF1 and Fox News created a fully addressable viewing experience for the millions of viewers that tuned in using Dynamic Ad Insertion.
Announcing smarter TV ad breaks
Today we’re also announcing that DoubleClick for Publisher clients will soon be able to seamlessly enforce the level of control that has been firmly established in TV -- across all inventory, whether it was sold directly or indirectly. That means, we are able to honor competitive separation - so two automotive ads don’t appear in the same commercial break - and other rules like making sure an alcohol and children's cereal ad don’t appear in the same commercial break.
This has been major blocker to enabling programmatic to work for TV. And now you no longer need to turn down attractive opportunities from advertisers interested in transacting programmatically because of compliance concerns.
Announcing New TV Partners
DoubleClick is focused on building advertising solutions that meet the changing needs of the TV ecosystem. We’re proud of our longstanding partnerships with industry leaders like AMC Networks in the US and Globo in South America.
Today we add three more to the list: we’re happy to welcome MCN, Roku and Cablevision as partners. They’ve all signed on to use DoubleClick for Publishers to serve ads and monetize cross-screen TV and video content.
“As the conventional TV and digital video worlds converge, people are watching more content than ever across a variety of screens. At Cablevision, we’re focused on developing innovative solutions that deliver the best experience for our viewers in this new cross-screen world and unlocking new opportunities for our advertisers. We are enthusiastic about using Google's DoubleClick for seamless advertising delivery across our set-top boxes and connected devices. Together, we are enabling more personalized and relevant ads with addressable and dynamic ad insertion.” - Kristin Dolan, Chief Operating Officer, Cablevision
Content creation
Announcing Autodesk collaboration to enable 10x improvement in rendering efficiency
Autodesk software has been behind the past 21 Academy Award winners for Best Visual Effects and we’re bringing this capability to Google Cloud Platform. Yesterday we announced (link) that Autodesk, maker of industry-leading 3D animation and modeling software, is collaborating with Google on a new cloud-based rendering solution called Maya® for Google Cloud Platform ZYNC Render. This allows artists to focus on creating incredible TV & movie content using the tools they already know, while shifting even the largest rendering jobs seamlessly to the cloud.
TV is the midst of a revival. And just like other media types which have been reimagined for the digital age like music, the arrival of this ‘new TV’ was preceded by change and tumult. But TV’s past was built on a rich history of creativity and innovation, and I’m incredibly optimistic that TV’s future will be as well. Our job is to help make that future become the present and we are excited to partner with the TV ecosystem to build it.
Posted by Daniel Alegre President of Global Partnerships, Google
Today, Daniel Alegre, Google’s President of Global Partnerships, will share an update on new partnerships for DoubleClick’s video business and announce two new features for broadcasters in DoubleClick for Publishers in his keynote at the NAB Show. The new features are Dynamic Ad Insertion, enabling ads to be personalized for each unique viewer watching live or on-demand TV programming; and smarter ad breaks that give broadcasters and distributors greater control.
Personalized TV ads with DoubleClick Dynamic Ad Insertion
Addressable TV advertising, with ads tailored for individual viewers, has long been on the wish list for broadcasters, distributors and advertisers. Tailored ads tend to perform better for advertisers, since they reach the right audience with the right message. They also mean more relevant and useful ads for viewers.
Dynamic Ad Insertion in DoubleClick is a big step towards bringing addressable advertising to TV broadcasters and distributors. Rather than a “one-size-fits-all” approach, this feature lets broadcasters create individual streams using server-side ad insertion, which can then seamlessly deliver tailored ads, across both online screens and set-top box video on demand. This builds on our experiments with dynamic ad insertion into live linear TV through the Google Fiber set-top-box that we announced at last year’s NAB Show.
Some of our partners have already put this new feature to the test, with Dynamic Ad Insertion supporting two of the highest profile TV events in the last year: the Rugby World Cup Finals on TF1, the leading network in France, and the Republican Presidential Debates on Fox News, a leading news network in the US. For the millions of viewers that tuned in, TF1 and Fox News were able to deliver a fully addressable viewing experience using Dynamic Ad Insertion.
Smarter TV ad breaks
Daniel will also announce new capabilities for DoubleClick clients that will give them more control over what ads run together during ad breaks, a long-time standard for television. This could mean being able to separate competitors’ ads, like making sure that two automotive ads don’t appear together. It could also help broadcasters comply with other rules, like ensuring an alcohol ad and children's cereal ad don’t run in the same break. This new capability will be available across all of a broadcaster’s ad inventory, direct sold and programmatic.
New partnerships
DoubleClick is focused on building advertising solutions that meet the changing needs of the TV ecosystem. We’re proud of our longstanding partnerships with industry leaders like AMC Networks in the US and Globo in South America. Today we add three more to the list: we’re happy to welcome MCN, Roku and Cablevision as partners. They’ve all signed on to use DoubleClick for Publishers to serve ads and monetize cross-screen TV and video content.
“As the conventional TV and digital video worlds converge, people are watching more content than ever across a variety of screens. At Cablevision, we’re focused on developing innovative solutions that deliver the best experience for our viewers in this new cross-screen world and unlocking new opportunities for our advertisers. We are enthusiastic about using Google's DoubleClick for seamless advertising delivery across our set-top boxes and connected devices. Together, we are enabling more personalized and relevant ads with addressable and dynamic ad insertion.” - Kristin Dolan, Chief Operating Officer, Cablevision
You can watch the live stream of Daniel’s keynote at 9 AM PT here.
Posted by Rany Ng Director of Product Management, Video & TV Advertising, Google
Today we’re announcing that First Look is available to all DoubleClick for Publishers clients globally and that we’ve begun testing exchange bidding in Dynamic Allocation.
Our goal is to help publishers thrive and create sustainable businesses with advertising. With the transition to mobile, publishers only have a split second to deliver the most relevant and highest paying ads to maximize their overall yield. Research shows that an extra 1 second of load time on mobile can result in 58% higher bounce rates.1 That’s why we’ve been working on two new features that use the power of real-time bidding and the efficiency of server-side connections to generate greater revenue for publishers without compromising user experience.
Higher revenue with no client side code or added waiting
A few months ago, we announced the Beta of DoubleClick for Publishers First Look. Since then, we’ve had over 200 partners test the feature and the results have been great. Publishers like Gannett, Grupo Zeta, Gumtree, Sankei Digital, Scripps, Time Inc., and Zoopla have seen their programmatic revenue increase by double-digit percentages. Today, we’re happy to open this feature to all our DoubleClick partners.
“We want to monetize all of our inventory and all of our audiences to the greatest extent that we can. Since implementing First Look, we’ve seen a 15 percent lift in eCPMs of our programmatic channel.” -Tim Wolfe, VP of Ad Operations, Gannett
Testing server-side connections for more accurate pricing
While First Look makes it easy for publishers to capture new revenue from high-paying buyers, we are also testing a new technology to help publishers manage yield between multiple exchanges and supply-side platforms (SSPs).
Exchange bidding in Dynamic Allocation will allow publishers to invite trusted third-party exchanges and SSPs to submit real-time prices using industry-standard RTB calls. These prices will be considered along with bids from the DoubleClick Ad Exchange and the publisher’s reservation campaigns to pick the highest-paying ad. Exchange bidding also empowers publishers with unified and accurate reporting on the revenue they are earning from each exchange/SSP. And just like First Look, exchange bidding works with no additional client-side code.
We are working on this new technology with exchanges like Index Exchange and Rubicon Project, along with a select group of publishers including About.com, Hearst, Meredith Corporation, and Zillow. Before we scale exchange bidding to more partners, we will evaluate the results from our pilot testing and consult with participating buyers, sellers, and exchanges/SSPs to ensure that this solution helps the programmatic marketplace continue to grow and thrive.
With First Look and exchange bidding in Dynamic Allocation, we are continuing to help publishers get the highest yield for every impression without sacrificing user experience.
Posted by Jonathan Bellack Director, Product Management
1.Soata Case study: Mobile pages that are 1 second faster experience up to 27% increase in conversion rate”
When we launched Publisher University two years ago, our goal was to create a destination to help you get the most from DoubleClick for Publishers and DoubleClick Ad Exchange so you could spend more time focusing on what you do best: creating great content.
Over the past two years we’ve listened to your feedback to ensure Publisher University has the right information you need, when you need it, so you can feel confident in your decisions. The new Publisher University offers training courses, videos, and updates to do just that. In addition, the new Publisher University helps you:
Feel confident in your decisions, with beginner through advanced content.
Track course progress over time so you never miss a step.
Access course content and trainings from any device.
Learn in the language most comfortable to you; choose from 11 languages.
Visit the new Publisher University today to begin getting the most from DoubleClick for Publishers and Ad Exchange, and be on the lookout for new training content to be continually added in the future.
Posted by Katelyn Zaleski Technical Trainer, DoubleClick
Note: Publisher University is designed for publishes using DoubleClick Ad Exchange or DoubleClick for Publishers. If you’re currently using the Small Business edition of DoubleClick for Publishers, please visit the help center.
Over the last few years, the adoption of programmatic has significantly grown across the industry. Demand Media is an early adopter and recently, we caught up with their Senior Director of Media Sales and Operations, Angela Kinsella, on the lessons they’ve learned since increasing their investment in programmatic. Here’s what she shared.
Programmatic has evolved significantly over the past few years. It’s no longer just a real-time bidding (RTB) system for remnant inventory, nor is it restricted to standard IAB units. Today, programmatic is a sophisticated technology that can be used to sell virtually all your media through direct deals—including branded executions, custom content, re-skins and more.
The true value of programmatic lies in two key areas. The first is access to rich, granular data on buyer needs and campaign performance, which leads to better sales optimization. The second is gains in operational efficiency for the entire advertising ecosystem—from the creative agency down to the publisher.
By 2012, Demand Media had seen consistent positive results with the open exchange and we felt ready to deepen our programmatic investment. However, we knew we couldn’t (or shouldn’t) make massive changes to our business overnight. Before we increased our stake in programmatic, we wanted to use our learnings to date to optimize our technological, operational and sales infrastructure. For anyone that’s making this transition now, this is what we’ve learned.
Identify technology partners that meet your needs—today and in the future
In terms of technology, we carefully evaluated our partners to find those best serving our current needs and those who might be best equipped to work with us in the future.
Accordingly, we carried out an exhaustive request for information (RFI) with a number of supply-side providers (SSPs). We considered a variety of factors during the process, including each partner’s ability to execute programmatic direct deals, including private marketplaces. We wanted to make sure we chose a partner with access to first-rate advertiser networks, who was committed to keeping up with industry changes.
Empower sales teams with programmatic knowledge
There’s a belief out there that programmatic can replace people. We knew that wasn’t true for us. But we also knew that the way our sales teams worked needed to change.
While sales teams are still responsible with building stronger relationships with advertisers, the “sellers of the future” need to be able to speak a new language, one that’s far more metrics-driven than that of the past. Our teams built competency in programmatic concepts and key performance indicators (KPIs) like audience targeting, backend conversions, and more, to ensure informed and productive conversations with buyers.
Enable advertisers in their programmatic transition
Our sales teams also needed to educate buyers who were slow to shift budgets to programmatic. We had two ways of doing this: programmatic direct and hybrid deals.
With programmatic direct, we’re able to give buyers the comfort of knowing what they're buying while setting our own deal terms. Ultimately, this strategy has proved to be a great way for both parties to maintain control of pricing and inventory quality. Programmatic direct has also enabled us to structure additional elements into the deal such as data sharing and “first look,” which has driven up CPMs.
Another strategy we’ve used is to offer buyers hybrid deals with both direct and programmatic components. With hybrid deals, we can negotiate a direct sponsorship and then layer on audience and contextual targeting. When buyers see their results, they’re often more open to increasing their programmatic investment.
Communication is key during transitional times
It’s easy to get excited about the potential of programmatic, but it is important to keep in mind that increasing your programmatic investment often results in some level of uncertainty in the short term. Change can be uncomfortable, but can also result in positive results for your business. During transitional times, it’s important to keep the lines of communication open both internally and with buyers to ensure your programmatic strategies evolve and succeed.
Posted by Angela Kinsella Senior Director, Media Sales and Operations, Demand Media
An enterprise-class solution for a multi-screen world
Our lives are filled with micro-moments: intent-rich moments when we turn to the nearest device to find a store, buy a product or look for answers to all kinds of wants and needs. In these moments, today's consumers decide what to do, where to go, and what to buy.
If you're in marketing or analytics, you know this consumer behavior brings new opportunities to reach your customer in the right moment with the right message. At the same time, it's harder than ever to get a complete view of the consumer journey and then make sense of it all.
That’s why we’re introducing the Google Analytics 360 Suite, a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers. It all starts with understanding consumer behavior in the moment — getting the right insights, and then making your brand useful to consumers.
“The Google Analytics 360 Suite gave us the really big ah-ha moment. When we launched our mobile app, it provided insurance quotes. But after looking at the data, we saw people were attempting to buy insurance. So, we shifted our mobile strategy to offer ecommerce. Google gave us that insight.” -Pawan Divakarla, Analytics Leader, Progressive
Modern measurement tools that are simple to use
Sophisticated marketers who use analytics platforms are three times more likely to outperform their peers1 in achieving revenue goals. It’s no wonder enterprise-class marketers have been telling us they need more from their marketing analytics tools. Many toolsets can't cope: They're too hard to use, lack sufficient collaboration capabilities, are poorly integrated, and require hard-to-find expertise.
Several years ago, Google engineers set out to simplify marketing analytics in the same way we simplified web search with Google.com. With infrastructure that allows us to handle billions and billions of daily search queries — generating answers before users even finish typing — we set out to give enterprise marketers the same utility.
As we built the system, enterprise marketers shared what they needed with us:
See the complete customer journey: Marketers require full visibility and context to see what’s really happening across all customer touchpoints, devices, and channels.
Useful insights, not just more data: Marketers need enormous computing power, data science and smart algorithms, all working together to quickly make sense of data for them. In other words, built-in intelligence to do the heavy lifting for marketers and make insights easy to see.
Enable better sharing within your organization: Marketers seek to put insights into everyone’s hands and get the whole company on the same page — resulting in stronger cross-functional goals and smarter decision-making.
Deliver engaging experiences to the right people: Marketers want to make their brand immediately useful to consumers. With integrations across multiple Google technologies, the suite products not only work well together, but also with other products, including AdWords, DoubleClick, and 3rd-party platforms — enabling marketers to take immediate action and drive business impact.
The Google Analytics 360 Suite is built to address these needs. Its powerful set products are unified, providing a consistent user experience and cross product data integrations, plus services. Simply put: it’s a complete measurement platform.
“Using the integrations in the Google Analytics 360 Suite, we are able to manage everything in one seamless platform.” -Khoi Truong, Director of Analytics and Media, L'Oréal Canada
Loaded with six products, four of which are brand-new, the Google Analytics 360 Suite offers easy-to-use tools that enable sharing of data and insights throughout an organization.
Google Audience Center 360 (beta): This powerful data management platform (DMP) helps marketers understand their customers and find more like them across channels, devices, and campaigns. It offers native integration with Google and DoubleClick, plus it's open to third party data providers, DSPs and more.
Google Optimize 360 (beta): This website testing and personalization product helps marketers deliver better experiences. Marketers can show consumers multiple variations of their site and then choose the version that works best for each audience.
Google Data Studio 360 (beta): A new data analysis and visualization product that integrates data across all suite products and other data sources ― turning it into beautiful, interactive reports and dashboards. Built-in real-time collaboration and sharing is based on Google Docs technology.
Google Tag Manager 360: Built from our industry-leading tag management product, it empowers enterprise marketers to move faster and make decisions with confidence. It offers a simplified way to gather site information (all those tiny bits of code) and powerful APIs to increase data accuracy and streamline workflows.
Google Analytics 360 (formerly known as GA Premium): will roll out exciting new capabilities throughout the next couple of months as investments continue to grow. It will serve as the measurement centerpiece by analyzing customer data from all touch-points and integrating with our ad products to drive marketing effectiveness.
Google Attribution 360 (formerly known as Adometry): has been rebuilt from the ground up to help advertisers value marketing investments and allocate budgets with confidence. Marketers can analyze performance across all channels, devices, and systems to achieve their most effective marketing mix.
Achieve more with your Google media
The Google Analytics 360 Suite offers integrations with many third party data providers and platforms. It also plugs right into Google AdWords and DoubleClick Digital Marketing, our core ad technology. That means marketers can turn analytics into action by combining their own data from multiple sources ― website data, audience data, and customer data (e.g. CRM) and more ― and using it to make ads more relevant for people.
“The Google Analytics 360 Suite has a native integration with DoubleClick — that’s a game-changer. Now I can personalize my media based on website user behaviors, such as what they purchase.” -Khoi Truong, Director of Analytics and Media, L'Oréal Canada
When will the Google Analytics 360 Suite launch?
The new products -- Audience Center 360, Optimize 360, Data Studio 360, and Tag Manager 360 -- are available today in limited BETA. If you're a Google Analytics Premium or Adometry customer, you will see the products renamed in the coming months, and we'll let you know when you're eligible to join the new betas.
This is just the beginning of our ongoing innovation in enterprise marketing analytics -- we can’t wait to share more. In the meantime, visit our website for more details or hear from directly from our customers below.
Over the coming weeks we’ll dive into the capabilities and benefits of all the new products on the newly refreshed and renamed Google Analytics Solutions blog, and on our Google+ and Twitter pages. We’d love your feedback.
Posted by Paul Muret Vice President of Analytics, Display, and Video Products, Google
1: Forrester Research, Inc. Discover How Marketing Analytics Increases Business Results *Launching March 15, 2016
Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View, Google's MRC-accredited viewable impression measurement technology.
