Author Archives: Stephanie Horton

Here’s how online shoppers are finding inspiration

People shop across Google more than a billion times a day — and we have a pretty good sense of what they’re browsing for. For instance, our Search data shows that the early 2000’s are having a moment. We’re seeing increased search interest in “Y2k fashion” and products like bucket hats and ankle bracelets. Also popular? The iconic Clinique “Happy” perfume, Prada crochet bags and linen pants.

While we know what’s trending, we also wanted to understand how people find inspiration when they’re shopping for lifestyle products. So we surveyed 2,000 U.S. shoppers of apparel, beauty and home decor for our first Inspired Shopping Report. Read on to find out what we learned.

Shopping isn’t always a checklist

According to our findings, most fashion, beauty and home shoppers spend up to two weeks researching products before they buy them. Many, though, are shopping online just for fun — 65% say they often or sometimes shop or browse online when they’re not looking for anything in particular. To help make online shopping even easier and more entertaining, we recently added more browsable search results for fashion and apparel shopping queries. So when you search for chunky loafers, a lime green dress or a raffia bag on Google, you’ll scroll through a visual feed with various colors and styles — alongside other helpful information like local shops, style guides and videos.

Phone screens show animations of a Google search for various clothing items with visual scrolling results

Apparel queries on Search show a more visual display of products

Inspiration can strike anywhere

We know shopping inspiration can strike at any moment. In fact, 60% of shoppers say they often or sometimes get inspired or prompted to buy something even when they aren’t actively shopping. That can come from spotting great street style: 39% of shoppers say they often or sometimes look for a specific outfit online after they see someone wearing it. Or it can come from browsing online: 48% of shoppers have taken a screenshot of a piece of clothing, accessory or home decor item they liked (and 70% of them say they’ve searched for or bought it afterwards). Google Lens can help you shop for looks as soon as you spot them. Just snap a photo or screenshot and you’ll find exact or similar results to shop from.

Sometimes words aren’t enough

We know it can be hard to find what you’re looking for using words alone, even when you do have an image — like that multi-colored, metallic floral wallpaper you took a photo of that would go perfectly with your living room rug. Half of shoppers say they often or sometimes have failed to find a specific piece of clothing or furniture online after trying to describe it with just words. And 66% of shoppers wished they could find an item in a different color or print.

To help you track down those super specific pieces, we’re introducing an entirely new way to search — using text and images at the same time. With multisearch on Lens, you can better uncover the products you’re looking for even when you don’t have all the words to describe them. For example, you might be on the lookout for a scarf in the same pattern as one of your handbags. Just snap a photo of the patterned handbag on Lens and add the query “scarf” to complete your look. Or take a photo of your favorite heels and add the query “flats” to find a more comfortable version.

Phone screen shows the ability to search for a flat version of a pair of yellow high heels, using text and images at the same time.

With multisearch on Lens, you can search with both images and text at the same time

Trying before you buy matters

It’s not always possible to make it to the store and try something on before you buy it — but it matters. Among online beauty shoppers, more than 60% have decided not to purchase a beauty or cosmetic item online because they didn’t know what color or shade to choose, and 41% have decided to return an item because it was the wrong shade. With AR Beauty experiences, you can virtually discover and “try on” thousands of products from brands like Maybelline New York, M.A.C. and Charlotte Tilbury — helping you make more informed decisions. And now, shoppers can try on cosmetics from a variety of brands carried at Ulta Beauty right in Google Search. Just search for a product, like the Morphe Matte Liquid Lipstick or Kylie Cosmetics High Gloss, and find the best shade for you.

Phone screens show animations of models virtually trying on various lipstick and eyeshadow shades.

Google’s AR Beauty experience features products from Ulta Beauty

No matter where you find your shopping inspiration, we hope these features and tools help you discover new products, compare different options and ultimately make the perfect purchase.

Shop what’s trending this holiday season

It’s that festive time of year when we start planning holiday gatherings, swap out our iced lattes for hot cocoa, and once again, try to find the perfect gifts for our loved ones.

To help you zip through your holiday shopping this year, we’re sharing the Google Shopping Holiday 100 — a list of what we predict will be the 100 most popular categories and products in the U.S. for the holiday season, according to Google searches.

This year’s Holiday 100 reflects the realities many of us are still living in. Home equipment like coffee makers and fitness gear continue to make the list. But we’re also seeing more items that suggest people are getting out more, like fragrances and beauty products.

Spanning ages and interests, the 2021 trending categories include tech, gaming, kitchen gear, sports and fitness, health and beauty, fragrances, and toys and games. Let’s explore a few of them.

The year of the fragrance

Looking for a new fragrance to add to your collection? You’re not alone. This year, perfumes and colognes are trending higher than in years past. It could be that we’re all after a new signature scent, or maybe we’re sending hints to those who have been in their (less than fresh) loungewear for too long. Ranking highest on the list includes Christian Dior Sauvage Eau De Toilette Spray, Maison Francis Kurkdjian Baccarat Rouge 540, and Versace Men's Eros Eau de Toilette Travel Spray.

Brewing at home

While coffee makers are no stranger to the kitchen gear category, we saw an uptick in the number and types of at-home coffee makers on this year’s list. So no matter how your loved ones take their cup of joe, you’re sure to find something for them. The top coffee maker is the Breville Barista Express Espresso Machine, followed by the Keurig K-Mini Single Serve Coffee Maker.

Gaming goes big

Gaming has become an increasingly popular category over the years, and 2021 is no exception. At the top of the gaming consoles list is the Nintendo Switch OLED, and top trending games include NBA 2K22, FIFA 22 and Metroid Dread. And you won’t just find the latest and greatest gaming products. This year, we saw 80’s and 90’s nostalgia play out with high rankings for the Nintendo 64 (ranked #6 in gaming consoles) and the Game Boy (ranked #8 in gaming consoles).

This holiday season, Google Shopping is helping you find deals, track the price of a specific item, check a product’s availability and more. Whether you’re looking for your family, your best friend, or even yourself, we hope you find the perfect gift with Google.

Shop what’s trending this holiday season

It’s that festive time of year when we start planning holiday gatherings, swap out our iced lattes for hot cocoa, and once again, try to find the perfect gifts for our loved ones.

To help you zip through your holiday shopping this year, we’re sharing the Google Shopping Holiday 100 — a list of what we predict will be the 100 most popular categories and products in the U.S. for the holiday season, according to Google searches.

This year’s Holiday 100 reflects the realities many of us are still living in. Home equipment like coffee makers and fitness gear continue to make the list. But we’re also seeing more items that suggest people are getting out more, like fragrances and beauty products.

Spanning ages and interests, the 2021 trending categories include tech, gaming, kitchen gear, sports and fitness, health and beauty, fragrances, and toys and games. Let’s explore a few of them.

The year of the fragrance

Looking for a new fragrance to add to your collection? You’re not alone. This year, perfumes and colognes are trending higher than in years past. It could be that we’re all after a new signature scent, or maybe we’re sending hints to those who have been in their (less than fresh) loungewear for too long. Ranking highest on the list includes Christian Dior Sauvage Eau De Toilette Spray, Maison Francis Kurkdjian Baccarat Rouge 540, and Versace Men's Eros Eau de Toilette Travel Spray.

Brewing at home

While coffee makers are no stranger to the kitchen gear category, we saw an uptick in the number and types of at-home coffee makers on this year’s list. So no matter how your loved ones take their cup of joe, you’re sure to find something for them. The top coffee maker is the Breville Barista Express Espresso Machine, followed by the Keurig K-Mini Single Serve Coffee Maker.

Gaming goes big

Gaming has become an increasingly popular category over the years, and 2021 is no exception. At the top of the gaming consoles list is the Nintendo Switch OLED, and top trending games include NBA 2K22, FIFA 22 and Metroid Dread. And you won’t just find the latest and greatest gaming products. This year, we saw 80’s and 90’s nostalgia play out with high rankings for the Nintendo 64 (ranked #6 in gaming consoles) and the Game Boy (ranked #8 in gaming consoles).

This holiday season, Google Shopping is helping you find deals, track the price of a specific item, check a product’s availability and more. Whether you’re looking for your family, your best friend, or even yourself, we hope you find the perfect gift with Google.