Author Archives: Search

Celebrating women’s voices around the world on International Women’s Day

As a woman, a mother to an amazing daughter, a sister, a wife, a leader and a passionate women's rights advocate, it’s been incredible to bear witness to the groundswell of support for gender equality this past year. We’ve watched women find their voices, and seen the world begin to listen more actively.

In fact, over the last year, the world has searched for "gender equality" more than ever before. People are not just asking questions; they are looking for ways to understand inequality, seek inspiration, speak out, and take action. This International Women’s Day, we’re recognizing what the world is searching for, and celebrating the strong, courageous women who are pushing us toward a more equal future.

On our homepage today, we’re commemorating women whose stories are not often heard. Through an interactive Doodle, we’re highlighting the voices of 12 artists from all around the world, each sharing a personal story of a moment or event that impacted her life. Each artist featured in the Doodle tells a unique story, yet the themes are universal, reminding us how much we have in common.

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To make it easier to find women-led businesses on Google Maps and Search, we launched a new attribute that highlights local businesses that are owned, led, or founded by women. Now you can find more businesses like Reaching Out Teahouse in communities across the world.

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Here are more ways you can get involved and celebrate International Women’s Day:

  • Tune in on YouTube at 11:45 a.m. ET tomorrow, March 8 to hear from Oprah Winfrey, Storm Reid, Gugu Mbatha-Raw and director Ava DuVernay of Disney’s “A Wrinkle in Time” for a special International Women’s Day Talks at Google event. The cast will be joined by 40 teen girls from Girls Inc as a part of a Made with Code event. 
  • Explore top-searched trends around women at g.co/womensday.
  • Celebrate with your Google Assistant by asking, "Hey Google, tell me inspiring quotes from women.” 
  • Support the women behind great apps and games as well as strong female protagonists in games, movies, TV and books on theGoogle Play store
  • Follow the conversation at @WomenTechmakers as over 20,000 women in tech connect and inspire one another during our annual Women Techmakers International Women's Day events in 52 countries. 
  • Watch the Merrell Twins’ new YouTube series “Project Upgrade,” premiering Saturday, March 10. Follow two YouTubers as they build and code their own product, all the while showing girls the unlimited possibilities of CS and STEM.

Here’s to supporting women everywhere in the search for a more equal future.

Source: Search


The High Five: give a dog a clone

This week, Barbra Streisand revealed that two of her canine companions are actually clones of her beloved dog Samantha, who died last year. People took to Search to find out “How much does it cost to clone a dog?” and “How does dog cloning work?” In fact, people unleashed their curiosity for “cloned dog” 1,900 percent more than “cloned sheep,” which was the first-ever cloned mammal. (Coincidentally, the sheep was named after another music legend in the news this week, Dolly Parton.)


Here’s a peek at a few other top searches from this week, with data from Google News Lab.


Weight in gold:Leading up to the Oscars this weekend, a top-searched question was “How much does an Oscar weigh?” (We’ll save you the search—it’s 8.5 pounds!). Margot Robbie leads searches for Lead Actress nominees, and Timothée Chalamet is most searched among the Lead Actor nominees. And before the ceremony, go back a few decades with the top-searched Oscar movies of all time.


Not so Golden:Search interest in “California quality of life” was searched 700 percent more than “California cost of living after “U.S. News and World Report” deemed California the state with the worst quality of life.


Listen to this: When Spotify filed to go public this week, search interest in Spotify IPO went up 4,800 percent and people want to know, “Where can I buy Spotify stock?” and “How to invest in Spotify.”


Reading 9 to 5:After donating  its 100 millionth book, search interest in Dolly Parton’s nonprofit “Imagination Library” went up by 270 percent. As a singer and philanthropist, Parton wears many hats—and her most-searched song is “Coat of Many Colors.”

Source: Search


The High Five: cheer(s)ing for red wine and women’s hockey

When a recent study revealed that red wine can be good for oral hygiene, the searches for “red wine health benefits” poured in (it was searched 400 percent more than “white wine health benefits”). And while we’re at it, is red wine good for other things? Two of the top health-related searches for red wine were “How many carbs in red wine?” and “Which red wine makes you lose weight?” Other than red wine, the most searches for “Is [insert food] healthy?” were sparkling water, trail mix and cottage cheese.


Here’s a peek at a few other top searches from this week, with data from Google News Lab.


Olympics-mania: The U.S. Hockey team won the gold this week and people went puck-wild for Jocelyne Lamoureux-Davidson (search interest in Jocelyne increased more than 7,000 percent) after she scored the winning goal. Women’s Super Combined, Ice Dancing, Women’s Downhill Skiing and Women’s Figure Skating were the top searched Olympic events this week.


At the box office: “Black Panther” has been a roaring success, and people are so engrossed in its fictional world that a top-searched question was “Is Wakanda real?” Michael B. Jordan has been searched the most of all the Black Panther cast members, while Nakia is the top-searched character.


Tote-ally fashion:A $590 grocery bag-style tote from the French brand Céline was a top-searched trend that emerged from Fashion Week. Anna Wintour, who sat with Queen Elizabeth at Fashion Week, was also top of mind—search interest in the fashion icon went up 500 percent.


Missed a beat: After Fergie’s sultry rendition of the national anthem at the NBA All Star Game, search interest in the singer-songwriter increased 1300 percent. Though Fergie was in the spotlight this week, Lady Gaga is the top-searched “Star Spangled Banner” singer in recent years (she sang at Super Bowl 50).

Source: Search


The High Five: roses are red, violets are blue, five top searches for you

Roses are red,
Violets are blue.
Here are this week's top searches for you:
The Dow is down, but a rocket went up to the skies
We're staring deeply into our valentines' eyes
While the world’s best athletes go for the gold
We met the new Gerber baby, just one year old.
Now on to the trends, before my rhyme becomes drab—
All the data we use comes from Google News Lab.

Valentine’s Day

Between flowers, a big teddy bear, a beef jerky bouquet, Valentine’s Jordans and chocolate-covered strawberries, there’s something for everyone on the list of top-searched Valentine’s Day gifts.

New spokesbaby

One-year-old Lucas Warren became a celebrity this week when it was announced that he’s the first Gerber baby with Down Syndrome. Meanwhile, another baby made her debut in the limelight: Kylie Jenner’s daughter, Stormi. Other top searched babies this week were Nick Foles’ baby, Janet Jackson’s baby, and Khloe Kardashian’s baby.

All eyes on Pyeongchang

Figure skating is the most searched Olympic sport in 46 states. The outliers are Alaska and Montana (where snowboarding’s at the top), Nebraska (where curling reigns) and Minnesota (where ice hockey wins all).

Falcon Heavy

After his foray into space this week, search interest in “Elon Musk rocket” took off, and was 350 percent higher than interest in “Elon Musk car.” People searched for famous rockets—other than Falcon Heavy—this week, too: Flat-earther rocket, Saturn V rocket, Sea Dragon rocket and Soyuz rocket.

Ups and (Dow)ns

As the markets went on a rollercoaster, search interest in Dow Jones Industrial Average was 1,700 percent higher than search interest in NASDAQ, and people were searching for “stock market” 1,400 percent more than “economy.”

Source: Search


The High Five: a peacock and other trends that showed off this week

When a woman’s attempt to board a United Airlines flight with her emotional support peacock was thwarted this week, the internet was up in feathers. Search interest in “emotional support peacock” flew 450 percent over “emotional support dog,” and people were also curious about whether they can bring hairspray, alcohol, batteries, perfume and candy on to a flight. And don’t exclude the other supportive animals—besides dog and peacock, top searched emotional support animals were duck, turkey and cat.  


Here are more top searches in this week's menagerie, with data from Google News Lab:

  • Black History Month:As Black History Month kicked off this week, Martin Luther King Jr., Rosa Parks, Frederick Douglass, Jackie Robinson and Malcolm X were the most searched Black historical figures. 
  • Super Bowl (of chili): Bostonians and Philadelphians will cheer on opposite sides of the stadium, but their home states have one thing in common: chili is the most popular Super Bowl recipe. And you might expect that searches for “Super Bowl ad” spike every February, but the fast-typers among us also cause searches for “Superb Owl” to go up. What a hoot!
  • State of the Union:Taxes, jobs, MS-13, immigration and Mexico were the top searched terms during President Trump’s speech. On the day of the speech, searches for Joe Kennedy went up 2,100 percent, “longest State of the Union” went up 3,000 percent and and “fact check” went up 2,100 percent. 
  • Lie, cheat and Pass Go: Searches for “Monopoly Cheaters Edition release date” went up 350 percent after a new version of the game was announced, and it was searched 2,200 percent more than another popular edition: “Game of Thrones” Monopoly. 

Source: Search


The High Five: what’s cooking in Search this week

This week, fans of NBC’s “This is Us” were fired up about a plotline involving main character Jack Pearson and a Crock-Pot. Trending questions on Search ranged from plot-related—“What happened on ‘This Is Us’ with the Crock-Pot?”—to practical—“How long can a Crock-Pot be on warm?” For those more interested in what’s cooking in their own kitchen, rather than in the Pearson family’s, these Crock-Pot recipes were the most searched this week: beef stew, vegetarian, chicken, pot roast and chili.

Here’s a peek at a few other top searches that slow cooked this week, with data from Google News Lab.

  • Shutdown for what: Amidst the U.S. government shutdown this week, people searched to find out which government services would shut down as well. The top searches for “Will government shutdown affect…” were tax refunds, social security, passport processing, Post Office and unemployment. 
  • While James Corden prepped …Others did some searching ahead of Sunday’s Grammy Awards. The most searched pop artist nominated for a Grammy was Ed Sheeran, while “Despacito” was the most searched “Song of the Year” nominee.
  • Nobody’s perfect:When a camel beauty pageant in Saudi Arabia was interrupted due to the discovery that some camels had been injected with botox, attention shifted from the contest. Search interest in "Camel botox" spiked nearly 1,400 percent more than “Camel beauty pageant.”
  • Cashing in:This week, rapper 50 Cent learned that he accidentally made over $7 million after people used Bitcoin to buy his album “Animal Ambition” in 2014. One top searched question—“How much did 50 Cent make from Bitcoin?”—naturally led to the next—“What is 50 Cent’s net worth?”

Source: Search


Searches up: Beach Boy gets the grade and other trends from this week

Wouldn’t It Be Nice to get an A? Don’t Worry Baby, you’ll always have a chance to change that F.


That’s what Brian Wilson of the Beach Boys did this week when he went back to his high school for extra credit, turning an “F” he received in songwriting into an “A” …  58 years later later. A wave of searches about Wilson’s academic endeavors ensued: “Brian Wilson grade change,” “Brian Wilson back to school,” and “Where did Beach Boy Brian Wilson attend high school?” People are curious about where other well-known figures went to school as well. The most searched famous people and “high school” are Donald Trump, Kylie Jenner, James Franco, Jennifer Aniston and Kim Kardashian.


Here’s a peek at a few other top searches from this week, with data from Google News Lab.

  • Ballistic missile threat in Hawaii: On the day of the accidental false alarm, search interest for “fallout shelters” in Hawaii increased by nearly 10,000 percent. 
  • Counting down to the Winter Olympics: Searches for Katie Couric were 900 percent higher than her co-host Mike Tirico, and as of this week, the top-searched Olympic sports are ice hockey, snowboarding and figure skating. 
  • Shaking things up in Michigan: An unusual earthquake in Michigan turned out to be caused by a meteor. Searches for "meteor" were on a streak—in fact, they were 30 times higher than “Michigan earthquake.”
  • When life gives you snow, make snow cream: A mixture of snow and a dairy-based liquid makes this winter sweet treat, and search interest is on the rise. In the U.S., searches for “how to make snow cream” were 290 percent higher than “how to make ice cream.”
That’s it for this week, God Only Knows what trends will emerge next week.


Source: Search