Author Archives: Phil Harrison

A message about Stadia and our long term streaming strategy

For many years, Google has invested across multiple aspects of the gaming industry. We help developers build and distribute gaming apps on Google Play and Google Play Games. Gaming creators are reaching audiences around the world on YouTube through videos, live streaming and Shorts. And our cloud streaming technology delivers immersive gameplay at massive scale.

A few years ago, we also launched a consumer gaming service, Stadia. And while Stadia's approach to streaming games for consumers was built on a strong technology foundation, it hasn't gained the traction with users that we expected so we’ve made the difficult decision to begin winding down our Stadia streaming service.

We’re grateful to the dedicated Stadia players that have been with us from the start. We will be refunding all Stadia hardware purchases made through the Google Store, and all game and add-on content purchases made through the Stadia store. Players will continue to have access to their games library and play through January 18, 2023 so they can complete final play sessions. We expect to have the majority of refunds completed by mid-January, 2023. We have more details for players on this process on our Help Center.

The underlying technology platform that powers Stadia has been proven at scale and transcends gaming. We see clear opportunities to apply this technology across other parts of Google like YouTube, Google Play, and our Augmented Reality (AR) efforts — as well as make it available to our industry partners, which aligns with where we see the future of gaming headed. We remain deeply committed to gaming, and we will continue to invest in new tools, technologies and platforms that power the success of developers, industry partners, cloud customers and creators.

For the Stadia team, building and supporting Stadia from the ground up has been fueled by the same passion for games that our players have. Many of the Stadia team members will be carrying this work forward in other parts of the company. We’re so grateful for the groundbreaking work of the team and we look forward to continuing to have an impact across gaming and other industries using the foundational Stadia streaming technology.

Focusing on Stadia’s future as a platform, and winding down SG&E

We launched Stadia with the goal of making your favorite games instantly available wherever you want to play them. With the recent successful launch of Cyberpunk 2077 on Stadia, gameplay on all types of devices, including iOS, growing our slate of YouTube integrations, and our global expansions, it’s clear that Stadia’s technology has been proven and works at scale. Having games streamed to any screen is the future of this industry, and we’ll continue to invest in Stadia and its underlying platform to provide the best cloud gaming experience for our partners and the gaming community. This has been the vision of Stadia since the beginning.

In 2021, we’re expanding our efforts to help game developers and publishers take advantage of our platform technology and deliver games directly to their players. We see an important opportunity to work with partners seeking a gaming solution all built on Stadia’s advanced technical infrastructure and platform tools. We believe this is the best path to building Stadia into a long-term, sustainable business that helps grow the industry.

Creating best-in-class games from the ground up takes many years and significant investment, and the cost is going up exponentially. Given our focus on building on the proven technology of Stadia as well as deepening our business partnerships, we’ve decided that we will not be investing further in bringing exclusive content from our internal development team SG&E, beyond any near-term planned games. With the increased focus on using our technology platform for industry partners, Jade Raymond has decided to leave Google to pursue other opportunities. We greatly appreciate Jade's contribution to Stadia and wish her the best of luck in her future endeavors. Over the coming months, most of the SG&E team will be moving on to new roles. We’re committed to working with this talented team to find new roles and support them. 

What does this mean if you're a current or future Stadia gamer? You can continue playing all your games on Stadia and Stadia Pro, and we’ll continue to bring new titles from third parties to the platform. We’re committed to the future of cloud gaming, and will continue to do our part to drive this industry forward. Our goal remains focused on creating the best possible platform for gamers and technology for our partners, bringing these experiences to life for people everywhere.

Play Stadia Pro for free, starting today

We’re facing some of the most challenging times in recent memory. Keeping social distance is vital, but staying home for long periods can be difficult and feel isolating. Video games can be a valuable way to socialize with friends and family when you’re stuck at home, so we’re giving gamers in 14 countries free access to Stadia Pro for two months. This is starting today and rolling out over the next 48 hours.

Anyone who signs up will get two free months of Stadia Pro with instant access to nine games, including GRID, Destiny 2: The Collection, and Thumper. You can purchase even more games on the store, which will remain yours to play even if you cancel your Stadia Pro subscription. If you’re already a paid Stadia Pro subscriber, we won’t charge you for the next two months. After that, Stadia Pro is $9.99 a month, but you can opt out of your subscription at any time.

If you’re new, playing on Stadia is simple: 

With increased demand due to more people at home during this time, we’re taking a responsible approach to internet traffic. For Stadia, we’ve always adjusted bandwidth use based on a variety of in-home and local internet factors. To reduce load on the internet further, we’re working toward a temporary feature that changes the default screen resolution from 4k to 1080p. The vast majority of people on a desktop or laptop won’t notice a significant drop in gameplay quality, but you can choose yourdata usage options in the Stadia app.  

Like so many people around the world going through this crisis, our support team has been significantly impacted, and our customer support functions are not running at full capacity. Please use our automated Help Center and, as you give Stadia a try, check out these helpful tips for setting up your home environment. Many of you will be new to Stadia, so we’ve also posted a Getting Started Walkthrough. 

Have fun, stay safe, and we look forward to playing with you on Stadia.

Stadia launches today

There is a moment in every gamer’s life when they experience something unforgettable.  Whether it’s the time they first beat the final boss in their favorite game, were mesmerized by the unfolding story in a brand-new franchise, or watched an up-and-coming YouTube streamer entertain them with a game they’ve never even heard of… those moments are magical.  


We’re now on the cusp of a similarly memorable moment. Starting today, playing games on your TV in 4K without a console, streaming games to a Chrome browser on a simple laptop, or enjoying the biggest games ever made on your phone is a reality. It seems impossible until you experience it. Stadia Founder’s Edition starts arriving today, making the world’s best games available to players everywhere without a dedicated console or expensive PC.

Stadia - Official Launch Trailer | Now Available

Stadia will continue to add features and updates in the coming weeks and months, as well as more games. Twenty-six titles are coming this year, with many, many more in development all around the world. Buddy Passes will begin shipping early in December, and Stadia Premiere Edition is available to order now at stadia.com


The barriers between you and the games you love are coming down: it’s just your games and your screens with nothing but electric air in between. Thank you for being a part of the Stadia community. See you in the game.