Author Archives: John G. Doe

#YTMehrMusik: More music from artists you love on YouTube in Germany

Today is a big day for music in Germany. YouTube has reached a landmark agreement with the Germany-based music rights organization, GEMA, meaning that starting today, more music will be available on YouTube in Germany. This is a win for music artists around the world, enabling them to reach new and existing fans in Germany, while also earning money from the advertising on their videos. And for YouTube users in Germany, who will no longer see a blocking message on music content that contains GEMA repertoire, for the first time in seven years.


This agreement reflects a long-held commitment that composers, songwriters, and publishers should be paid fairly, while ensuring fans can enjoy their favorite songs and discover new music on YouTube. That commitment has helped YouTube evolve into an important source of promotion and revenue for musicians. As such, we continue to invest in our rights management system, Content ID, to protect rights owners while continuing to innovate and create new and exciting YouTube features such as VR and 360, that can heighten the music experience on YouTube even more.

From AnnenMayKantereit to Rolf Zuckowski, we heartily welcome German artists and songwriters from A-to-Z to YouTube. And to our YouTube community, enjoy the music!



Christophe Muller, YouTube’s Head of International Music Partnerships, recently watched “Best Friends Challenge with Justin Timberlake.”

Source: YouTube Blog


U.S. election results LIVE on YouTube

From candidates announcing their run for office to the political conventions, you’ve come to YouTube to get informed on the U.S. election.

In fact, over the past few weeks you spent over 20 million hours watching - and rewatching - the presidential debate live streams on YouTube. That’s the equivalent of over 2,288 years of time!

With just over a week until election day, all eyes are on the candidates as they work to earn your vote. As in 2012, YouTube is back live streaming election results coverage and this year, you can choose from more news organizations than ever before.

Head to YouTube starting at 7 p.m. ET on Tuesday, November 8, and select your favorite news channel to follow all the action:


Also, tune in to a special election night event at YouTube Space NY, where host Complex News will deliver live results coverage and celebrate the momentous occasion.

If you haven’t already sent in your ballot, head to Google, search “how to vote” and get all the info you need to make your voice heard.

Brandon Feldman, YouTube News and Politics, recently watched ”U.S. Government & Politics

Source: YouTube Blog


Bringing the StoryCorps experience to video through YouTube Creators for Change

Diversity is our nation’s strength, yet in America today, we are seeing new levels of fear and misunderstanding. It’s never been more important to sit down and listen to each other -- hear each other’s stories, learn about what it’s like to walk in someone else’s shoes, and remember what makes us unique and what we all have in common.

That’s why we launched our YouTube Creators for Change program back in September, an initiative dedicated to amplifying the voices of YouTube role models who are tackling division and hate by creating videos that share stories of hope, connection and understanding. Today we’re introducing our latest initiative in this program: a new partnership with StoryCorps, the national nonprofit organization dedicated to recording and archiving oral stories from all Americans.

Through this new collaboration, we’re teaming up with StoryCorps to help start a national conversation about identity and belonging in America, beginning with a production program at the YouTube Spaces in L.A. and N.Y. in December. At these Spaces, we will create custom-built sets that look and feel like the iconic StoryCorps recording booths where participating creators will help extend StoryCorps recordings to video. These creators will be able to come in with a friend, loved one or person they respect to talk about their experiences in our country as it stands today - both the good and bad.

As part of YouTube Creators for Change, we’re also proud to support the StoryCorps' campaign #WhoWeAre, created in partnership with Upworthy. The #WhoWeAre series features animated stories of everyday Americans selected from the StoryCorps archive that help us remember our best selves.

We hope these conversations will inspire people around the country to reflect and share their own personal stories about who they are and who they want to be. We’re thrilled to be working with StoryCorps on bringing their approach to listening and recognizing our shared humanity to video, and can’t wait to share more on our work together in the coming months.

Juniper Downs, Head of Public Policy for YouTube, recently watched #WhoWeAre.

Source: YouTube Blog


The three 2016 U.S. presidential debates rank as the most-viewed political live streams of all time

This year, more news organizations live streamed the U.S. presidential debates on YouTube than ever before, and we saw record-breaking interest from the YouTube community. The 2016 presidential debates rank as the three most-viewed political live streams of all time. In total, these debates drove 8.5M live watch hours and averaged 1.7M live peak concurrent viewers.

Last night’s final presidential debate delivered:
  • 2.8M live watch hours, nearly five times higher than 2012
  • 1.7M live peak concurrent viewers, over four times higher than 2012
  • Over 140 million views on all debate-related videos
Elections-related YouTube searches are also at an all-time high. Searches for U.S. election content are up 547 percent compared to this time in the last presidential race.

Throughout the debates, millions of viewers tuned in and stayed engaged. The average live session duration was 22 minutes across all three presidential debates and concurrent viewership consistently peaked towards the end of the debate.

In true YouTube fashion, Americans weren’t the only ones involved. Have a look at who was watching the most around the globe:




With only 18 days until U.S. Election Day voters are preparing to head to the polls. If the voter registration deadline in your state hasn’t passed, register today! It only takes 1 min., 34 seconds.

Kurt Wilms, Product Lead, Live Streaming at YouTube, recently watched “The Third Presidential Debate.”

Source: YouTube Blog


Tune in to the final presidential debate, live on YouTube

With just 21 days remaining, the U.S. presidential election is top of mind for voters across the country.

Over the past three debates you’ve come to YouTube to follow live coverage from more news organizations than ever before. And Wednesday’s third and final presidential debate will be no exception.

Pick your favorite news channel and tune in to the debate starting at 9 p.m. ET on Wednesday, October 19. Here is where you can watch live on YouTube:


You can also join The Young Turks and Complex News on the ground reporting from Las Vegas, Nev., using YouTube Live directly from their phones.

Can’t decide on one stream? Check out youtube.com/news to follow all of the coverage.

And if the voter registration deadline in your state hasn’t passed, register today! It only takes 1 min., 34 seconds.

Brandon Feldman, YouTube News and Politics, recently watched “How Voters Decide.”

Source: YouTube Blog


Helping creators connect with brands

Nine years ago, YouTube launched its Partner Program with the goal of helping creators earn advertising revenue while connecting their innovative content to audiences around the world. Every year, more and more brands are making YouTube essential to their marketing strategy. In fact, in the last year alone, the top 100 advertisers have increased their spend on YouTube video ads by 50 percent.

As brands continue to embrace the value of YouTube, they’re also taking their investments one step further, partnering with creators on branded content opportunities such as product placements, promotions and sponsorships. As we look to the future, we want even more creators and brands to come together and realize the benefits of these creative collaborations.

Today, we’re excited to announce that Google has acquired FameBit -- a technology platform company that helps creators and brands find and work with each other through sponsorships and paid promotion. We believe that Google’s relationship with brands and YouTube’s partnerships with creators, combined with FameBit’s technology and expertise, will help increase the number of branded content opportunities available, bringing even more revenue into the online video community.

Creators will always have the choice in how they work with brands, and there are many great companies who provide this service today. This acquisition doesn’t change that. Our hope is that FameBit’s democratized marketplace will allow creators of all sizes to directly connect with brands, as well as provide a great technology solution for companies like MCNs and agencies to find matches for their creators and brand partners.

We look forward to seeing FameBit and the entire branded content space thrive as we continue to support the success and creativity of the creator community.

Ariel Bardin, Vice President, Product Management recently watched "New Yorkers Share their Story for a Dollar."

Source: YouTube Blog


Second presidential debate-related videos rack up 40 percent more views than the first

Sunday’s highly-anticipated debate between Hillary Clinton and Donald Trump drew new levels of interest from the YouTube community. The closely watched live debate and on-demand videos surrounding it generated over 124M views since Sunday, representing a 40 percent increase compared to the first presidential debate, which drove 88M views.

Of course many viewers came to YouTube to watch the debate live and we saw over 1.5M peak concurrent viewers, five times higher than the second presidential debate in 2012, and over 2.5M live watch hours, nearly six times higher than 2012.

Those viewers were highly engaged as well. On average, they watched the debate for nearly 25 minutes. And they came from all over the globe. After the U.S., top countries by viewership were: Canada, Mexico, Australia, Great Britain and Vietnam.

While much of the attention was on the debate, commentary continues to be a hot topic on YouTube. Sketches from some of the most popular late night shows were amongst the weekend’s most-viewed videos leading up to the debate. If you’re looking for a laugh after Sunday’s heated debate, check out Jimmy Fallon’s Trump calls Madea and Saturday Night Live’s Donald Trump vs. Hillary Clinton Debate Cold Open.

The final presidential debate is next Wednesday, Oct. 19, and we’ll bring you all the action live on YouTube from Las Vegas, Nev.

Brandon Feldman, YouTube News & Politics, recently watched the second presidential debate.

Source: YouTube Blog


Saying goodbye to the YouTube v2 Uploads API service

If you’re already using or migrated to the YouTube Data API v3, you can stop reading.

If you develop a tool, script, plugin, or any other code that uploads video to YouTube, we have an important update for you! On October 31, 2016, we’ll be shutting down the ability to upload videos through the old YouTube Data API (v2) service. This shutdown is in accordance with our prior deprecation announcements for the YouTube Data API (v2) service in 2014 and ClientLogin authentication in 2013.

If you’re using this service, unless changes are made to your API Client(s), your users will no longer be able to upload videos using your integration starting October 31, 2016.

We announced this deprecation over two years ago to give our developer community time to adjust. If you haven’t already updated, please update your integration as soon as possible. The supported method for programmatically uploading videos to YouTube is the YouTube Data API v3 service, with OAuth2 for authentication.

You can find a complete guide to uploading videos using this method, as well as sample Python code, on the Google Developers site.

Did you already update your integration to use the YouTube Data API v3 service and OAuth2? It’s possible there are users who may still be on old versions of your software. You may want to reach out to your users and let them know about this. We may also reach out to YouTube creators who are using these old versions and let them know about this as well.

If you have questions about this shutdown or about the YouTube Data API v3 service, please post them to our Stack Overflow tag. You can also send us a tweet at @YouTubeDev, and follow us for the latest updates.

Posted by Marc Chambers, YouTube Developer Relations

Tune into the second presidential debate, live on YouTube

As U.S. voters prepare to head to the polls in just over a month, all eyes are on Hillary Clinton and Donald Trump as they debate for a second time -- and like the last two debates, you can head to YouTube to watch the candidates take the stage.

Just choose a news channel on YouTube and join us live from St. Louis, Mo., on Sunday at 9 p.m. ET:



Stay up to speed on U.S. election news, including live coverage, by heading to youtube.com/news. And if you haven’t already, register to vote. It only takes 1 min, 34 seconds!

Brandon Feldman, YouTube News and Politics, recently watched “The Vice-Presidential Debate.”

Source: YouTube Blog


Watch tonight’s vice presidential debate, live on YouTube

After last week’s record-breaking presidential debate, Americans are gearing up to hear from the vice presidential nominees in the only debate where they’ll face off -- and you’ll be able to follow all the action live on YouTube!

Whether you’re watching from your smartphone or your smart TV, head to YouTube tonight at 9 p.m. ET and choose your favorite news channel, which will bring you live coverage from Farmville, Va.:


As always, check out youtube.com/news to follow all of the live coverage. See you tonight, and from the upcoming presidential debates in St. Louis, Mo., and Las Vegas, Nev.

Brandon Feldman, YouTube News and Politics, recently watched "The First Presidential Debate."

Source: YouTube Blog