Help me write in Gmail now available in Japanese and Korean

What’s changing 

Help me write is an AI-powered writing feature in Gmail that helps draft new email content or refine existing text. Upon selecting the Help me write button in Gmail, you can choose between the following options: 
  • Write your draft: Use your own words to describe the message you’d like to draft. Help me write also understands the context from previous messages in an email thread to craft reply drafts that are relevant to the conversation. 
  • Formalize your draft: Change the tone of your draft to be more formal. 
  • Elaborate on your draft: Add further detail to your email message to build on the draft. Shorten your draft: Decrease the length of your email draft. 

Building upon our recent language availability announcement for Italian, French and German, we’re excited to introduce Help me write across web and mobile devices in two additional languages: 
  • Japanese 
  • Korean 

Who’s impacted 

End users 


Why you’d use it 

Whether you’re setting up a meeting with a prospective client or reworking an intro email for a new team member, Help me write in Gmail saves you the time drafting emails and provides the right tone and style for any message occasion. 


Getting started 

Rollout pace 

Web, Android & iOS:

Availability 

Available for Google Workspace: 
  • Business Starter, Standard and Plus 
  • Enterprise Starter, Standard and Plus 
  • Google One AI Premium 
  • Customers with the Gemini Education or Gemini Education Premium add-on 

Anyone who previously purchased these add-ons will also receive this feature: 
  • Gemini Business* 
  • Gemini Enterprise* 
*As of January 15, 2025, we’re no longer offering the Gemini Business and Gemini Enterprise add-ons for sale. Please refer to this announcement for more details.

Resources 

Widgets Take Center Stage with One UI 7

Posted by André Labonté – Senior Product Manager, Android Widgets

On April 7th, Samsung will begin rolling out One UI 7 to more devices globally. Included in this bold new design is greater personalization with an optimized widget experience and updated set of One UI 7 widgets. Ushering in a new era where widgets are more prominent to users, and integral to the daily device experience.

This update presents a prime opportunity for Android developers to enhance their app experience with a widget

    • More Visibility: Widgets put your brand and key features front and center on the user's device, so they're more likely to see it.
    • Better User Engagement: By giving users quick access to important features, widgets encourage them to use your app more often.
    • Increased Conversions: You can use widgets to recommend personalized content or promote premium features, which could lead to more conversions.
    • Happier Users Who Stick Around: Easy access to app content and features through widgets can lead to overall better user experience, and contribute to retention.

More discoverable than ever with Google Play’s Widget Discovery features!

    • Dedicated Widgets Search Filter: Users can now directly search for apps with widgets using a dedicated filter on Google Play. This means your apps/games with widgets will be easily identified, helping drive targeted downloads and engagement.
    • New Widget Badges on App Detail Pages: We’ve introduced a visual badge on your app’s detail pages to clearly indicate the presence of widgets. This eliminates guesswork for users and highlights your widget offerings, encouraging them to explore and utilize this capability.
    • Curated Widgets Editorial Page: We're actively educating users on the value of widgets through a new editorial page. This curated space showcases collections of excellent widgets and promotes the apps that leverage them. This provides an additional channel for your widgets to gain visibility and reach a wider audience.

Getting started with Widgets

Whether you are planning a new widget, or investing in an update to an existing widget, we have tools to help!

    • Quality Tiers are a great starting point to understand what makes a great Android widget. Consider making your widget resizable to the recommended sizes, so users can customize the size just right for them.

Leverage widgets for increased app visibility, enhanced user engagement, and ultimately, higher conversions. By embracing widgets, you're not just optimizing for a specific OS update; you're aligning with a broader trend towards user-centric, glanceable experiences.

Help me write in Google Docs now available in four additional languages

What’s changing

In 2023, we introduced Help me write, an AI-powered writing feature that helps get you started by writing something new in Google Docs or quickly refining existing text. Last May, we rolled out the ability to use Help me write in Spanish and Portuguese and today, we’re excited to announce that Help me write is now available in four additional languages: 
  • Japanese 
  • Italian 
  • French 
  • German 
Using Help me write in Docs, you can: 
  • Simply type a few words describing a topic you’d like to write about and a draft will be instantly generated for you. You then have a few options to adjust the results’ length, tone, or format. 
  • Select specific text and refine it to catch typos, polish word choice, and ensure a smooth, natural flow. Plus you can adjust the text’s length, tone, or even use your own prompt to modify it. 

Who’s impacted 

End users 

Why you’d use it 

Whether you’re a recruiter drafting a customized job description or an account executive drafting a sales pitch, Help me write saves you the time and effort of writing the first version of a document by enabling you to focus on bringing your ideas to life instead of conquering a blank page. Now, you can use Help me write in English, Spanish, Portuguese, Japanese, Italian, French, and German. 

Getting started


 Rollout pace 

Availability 

Available for Google Workspace: 
  • Business Standard and Plus 
  • Enterprise Standard and Plus 
  • Google One AI Premium 
  • Customers with the Gemini Education or Gemini Education Premium add-on 
  • Customers with the Gemini Business or Gemini Enterprise add-on* 
*As of January 15, 2025, we’re no longer offering the Gemini Business and Gemini Enterprise add-ons for sale. Please refer to this announcement for more details.

Resources 

Unlock Premium Ad Experiences for livestreams with Server-Guided Ad Insertion (SGAI)

We're excited to introduce Google's approach to Server Guided Ad Insertion (SGAI), designed to unlock key benefits:

  • Flexibility: Support for new innovative ad formats to meet publisher’s diverse needs
  • Control: Greater control over ad break scheduling
  • Efficiency: Resource savings and operational simplification

SGAI is an ad insertion method where an ad server instructs the video player on how to manage ad transitions dynamically within the content stream. This technique blends the advantages of two common methods: it offers the seamless ad integration seen in server-side insertion (SSAI) and the implementation ease found in client-side insertion (CSAI). SGAI’s ability to support non-intrusive ad experiences, such as squeezebacks and L-banners, where advertisements appear alongside the continuously playing content, creates prominent branding opportunities and experiences alongside content.

In this post, we'll address the key questions on the core concepts and benefits of this exciting new technology.

What is the "server-guided" part in SGAI?

SGAI uses Google Dynamic Ad Insertion (DAI) to perform ad selection, transcoding, and return the ad pod manifest for the entire ad break, ready for the video player to load and play just like a content stream.

The server-guided aspect highlights the collaborative nature of ad delivery in SGAI. While Google DAI servers do the heavy lifting of building and delivering the ad break, the client app and video player takes control of the ad break timing and insertion.

Control over ad break scheduling

To control the ad break timing, you can use your own infrastructure, such as a packager, an encoder, a manifest manipulator or a direct notification to the client app. Ahead of the ad breaks, you can use the Ad Manager’s Early Ad Break Notification API to create and schedule upcoming ad breaks, optimizing ad fill rate for high concurrency livestream events.

Using these tools, you define the expected start time, duration, and metadata of the ad break and signal Google Ad Manager, your client app and the video player to prepare and play the ad break.

How flexible is SGAI?

There are two different methods of using server guided ad insertion to meet diverse publisher needs:

  • Client-side ad stitching: the client app listens to the video player's timed metadata for upcoming ad break events or follows a preset ad schedule. The client app proactively loads the ad break manifest.
    At ad break start, the client app can switch between content and ad, or arrange both content and ads simultaneous playbacks to implement innovative ad formats, such as squeezeback, L-banner, side-by-side windows.
  • Server-side ad stitching: the packager, or encoder, inserts an ad marker pointing to the ad manifest into the content manifest. The video player reactively loads the ad break manifest and switches between content and ad in due time.

We design our SGAI to work with standards, such as HLS interstitials and the upcoming DASH specification. This allows for easy interoperability across different players, client platforms and streaming tech stacks.

How does SGAI client-side ad stitching work?

This section covers an SGAI client-side example in which the video player parses SCTE-35 markers in the content manifest and schedules an ad break. This approach offers server resource savings and operational simplification.

The livestream flow has the following key steps:

  1. The client app loads the IMA SDK to create DAI pod serving stream sessions and process ad events.
  2. The client app uses a video player for playback, and constructs the HLS or DASH ad pod manifest URLs, incorporating SCTE-35 data as needed.
  3. A few seconds before the expected ad break time, the video player loads the ad pod manifest. At the beginning of the ad break, the client app switches from the content to the ad playback.

How does SGAI server-side ad stitching work?

Livestream workflows with SGAI server-side ad stitching follow similar steps above, but a packager inserts ad markers pointing to ad pod manifest URLs shortly before each ad break.

Next Steps

We encourage you to explore SGAI documentation to create premium ad experiences with efficiency and adaptability. To get started on using SGAI, contact your Google account manager.

- Thang Duong, Ads Developer Relations and Sourya Roy, Senior Product Manager, Google Ad Manager